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Steven Choi Portfolio
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Content1. DesignerProfile
3. Projects of Study - Major Project of Birmingham City University - Touch - Handmade Leather Accessories
-FinalYearProjectofHKDI - Mag. Together
2. ProjectsofDesignIndustry -ZuniIcosahedron -CUHK -CafédeCoral - Häagen-Dazs
4. Photography - Fashion -Stilllife - Landscapes
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DesignerProfileMynameisStevenChoi,hereyouwillfindusefulinformationaboutmyskills,educationandexperiences.
I amgraduated fromBirminghamCityUniversity BA(Hons)VisualCommunication (GraphicCommunication).Moreover,IwasemployedasaFull-timeGraphicDesigneratLOLDesignLimited.
AllofthingsthatIhaveidentifiedasmybestworks.
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ProjectsofDesignIndustry -ZuniIcosahedron -CUHK -CafédeCoral - Häagen-Dazs
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進念．二十面體Zuni Icosahedron
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2012ProgrammeBooklethttp://issuu.com/zuni_icosahedron/docs/2012programmes(Link from Zuni)
Pleaseclicktheimagetogetmoredetails.
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Handbill 8pageshttp://issuu.com/zuni_icosahedron/docs/eighteeen_springs(Link from Zuni)
Poster
Pleaseclicktheimagetogetmoredetails.
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Programme Note 32pageshttp://server.zuni.org.hk/newsletter/2012/eighteen_springs_prog_note.pdf(Link from Zuni)
QueenElizabethStadiumoutdoorBillboard
Pleaseclicktheimagetogetmoredetails.
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6pagesHandbillhttp://issuu.com/zuni_icosahedron/docs/stage_sisters
(Link from Zuni)
Poster
Pleaseclicktheimagetogetmoredetails.
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Handbill 4pageshttp://issuu.com/zuni_icosahedron/docs/divine_comedy_of_capitalism(Link from Zuni)
Poster
Programme Note 12 pageshttp://server.zuni.org.hk/newsletter/2012/iron_lady_prog_note.pdf(Link from Zuni)Pleaseclicktheimagetogetmoredetails.
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A2leafletCoverPleaseclicktheimagetogetmoredetails.
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Christmas party food campaign concepts:On theChristmas time,CafédeCoralwould like to sharea happyandgrand feeling to customers. So the snowman, christmas decorationand glitter of backgrand with gold color tone is the perfect match.
Campaign items:Newspaper and Magazine Print Ad.Food Menu.LeafletWindowstickerand Etc.
Magazine print ad.
CafédeCoral-2011 Christmas Party Food Campaign
Pleaseclicktheimagetogetmoredetails.
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12 pages Party food menu
6pagesHangSengBankleafletPleaseclicktheimagetogetmoredetails.
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Fondue set design concepts:Smoothice-creamwithwarmchocolatesauce,aspecialfeelinginwinter.
Campaign items:Newspaper and Magazine Print Ad. ,Poster,E-DM,Leaflet,Freezersticker,IphoneappsbannerandEtc.
Newspaper Print Ad.
Häagen-Dazs- Fondue Set
Pleaseclicktheimagetogetmoredetails.
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IFCmalllightbox
Freezersticker
E-DM
IphoneAppsbannerPleaseclicktheimagetogetmoredetails.
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Projects of Study - Major Project of Birmingham City University
-FinalYearProjectofHKDI
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Sub-BrandLogo:Wearecreatedafoursub-brand.Theseare
RetailStore, Workshop,Marketand Magazine.
Eachsub-brandisimportantpartofourbrandtorunthebusiness.
Brand and Logo Design Concept:Touchisahandmadeleatherproductioncompany.Wewouldliketoretainthehandmadesouloneachproduct.SotheconceptcomefromaStamp,itisforhandcraftdesignertomakeasignatureonleather.Whenthesignatureisstampedontheleather,theprintwillbelastlongtermsorforever.
Alsothebrandname“Touch”means-AnuniqueStyle-Connection(betweenhandcraftdesignerandcustomer)
Major Project of Birmingham City University
Touch - Handmade Leather Accessories
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Typeface
Theconceptcomefromtheprocedureofhandmadeleatherproduct.Theproduceprocessesisveryfirm.Forexample,thedesignerneedtousehammer,knifeetc.Andthen,theyneedtocarefullymakeeachdecision.Iftheymadeamistake,theartworkwouldbefailed.
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BIDesignandStationary
Letterhead
Envelope
Business Card
Emboss
Emboss
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BIDesignandStationaryDummy
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Website
BrandGuideline
Homepage Sub-brandpage-RetailStore Sub-brandpage-Workshop
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Company Car
Product TagUniform
TVC
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VisualSchematicofProcess(VSP)This is a process of my major project.
-VSPincluded:-Research, -Analysis,-Case study, -Interview,-Brand Architecture, -Concept, -Conclusionandsoon.
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Design ConceptMag.TogetherisamultiplestoreinHongKong.Wewillbedevotedlytoservethecustomers,suchas,provideaspeciallylocalorworld-classmagazinestocustomers.ItisthemostofcompletemagazinescollectioninHongKong.
FlashAnimation
FinalYearProjectofHKDI
Mag. Together
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Poster
Use the magazine cover concept to create a series ofposterlayout,Theposterpromotesthemainsubjectofmagazines.Forexample:
-Art, -Pet, -Travel,-Fashion and -Photograph. Ps:Clickthepostertovisitlargeversion.
BrandGrideline
Design Concept:
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BIDesignandStationary
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BIDesignandStationaryDummy
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Photography
Fashion
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Stilllife
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Landscapes
