Embed Size (px)
DESCRIPTION
My presentation at the Perfect Information conference 13 May 2010, steve perry
Citation preview
Enterprise 2.0: the use of social tools within an organisation
Steve PerryKnowledge and Information Management Adviser13 May 2010
2Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Agenda
1. What is Enterprise 2.0?
2. How are organisations gaining business benefit from Enterprise 2.0?
3. Why is it important to embrace Enterprise 2.0?
4. What are the future trends and developments?
3Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
1. What is Enterprise 2.0?
Applying Web 2.0 social tools (wikis, blogs, microblogging, tags) and processes to business situations within the organisation
Building intuitive, collaborative tools and solutions that let people work in a flexible way
Not imposing too much structure and allowing collaboration and knowledge sharing to flourish
Building social business networks around key organisational focus areas (clients, sectors)
4Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
The Three Generations
Baby Boomers
(born 1946-1964)
The hi-fi generation
Gen X
(born 1965-1979)
The sci-fi generation
Gen Y and
Millennials (born 1980+ )
The wi-fi generation
5Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
The Enterprise 2.0 Knowledge Pyramid
Simple tools to bookmark news items allowing users to organise their information.
This filtered sub-set of information can be used to contribute to discussions. When actionable knowledge is identified it can be added to a wiki-based collaboration tool.
The top layer ties everything together and makes it easy for an individual to manage, track and participate.
Personal home page
Wikis/ blogs
RSS newsfeedsinternal / external sources
6Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Challenges with Enterprise 2.0
Culture
in tightly-controlled organisations it is difficult to get people to openly collaborate
Low take-up due to
security fears
privacy breaches
perception of time wasting
People being busy
Companies let concerns, risks or fears hold them back
7Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
2. How are organisations gaining business benefit from Enterprise 2.0?
Benefits
Organisations embracing Enterprise 2.0
8Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Benefits of Enterprise 2.0
Knowledge retention
Expertise identification
Collective intelligence
Increasing opportunity for innovation and creativity
Improving fee earner/professional staff satisfaction in using an organisation’s KM/IT tools
9Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Email v Wiki Collaboration
10Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Freshfields Bruckhaus Deringer
Enterprise Wiki Social Intranet
Business need
Example uses
Lessons learnt
Overall result
11Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Business need
Needed to move away from the static intranet to a more collaborative, participative and dynamic environment
Content was out-of-date, difficult to find and complex to maintain
High resource/time costs due to repetitive, labour intensive processes with long review cycles and limited number of editors
Interfaces not consistent or easy to use
Low user satisfaction and usage
12Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Example – Private Equity Group
13Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Example uses
Creating a document
Groups quickly create Wiki spaces for pitches, thought leadership or know-how
Globally dispersed teams are directed to the Wiki to make their contributions
Central team then collates the information and builds the document from all the material in one space
US Partners discussion forum Wiki space allows the US Partners to discuss, debate and agree
the key issues facing the business
14Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Lessons learnt
What would we have done differently? Planned the content migration in more detail Agreed earlier how to measure and monitor usage Identified more business processes which would benefit from the Wiki Initiated more two-way communication between users and the central team Built a coalition
What worked well? Tight/loose approach Clear business need and part of the firm’s strategy Did not over-promise Focus on usability and user centric design Communication of good practice
15Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Overall result
Increased intranet use and participation
Cost-effective capture, maintenance and delivery of firm and client-related information
Better informed staff with access to timely and relevant legal intelligence
Improved collaboration and knowledge sharing between globally dispersed teams
Huge demand for new content areas
Users have now adopted the intranet as their own
16Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
3. Why is it important to embrace Enterprise 2.0?
The organisation is more effective can react faster to business situations and be more agile
Builds networks with strong ties
Allows you to tap into the knowledge and ideas of your workforce in a cost effective way
Staff expect to use intuitive social business tools at work
17Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Why is it important to embrace Enterprise 2.0?
People are demanding easier-to-use tools they're frustrated by the fact that tools outside the organisation are
easier to use IT departments now have less control over what business tools people
use intuitive user interfaces are expected
18Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Why is it important to embrace Enterprise 2.0?
How well are your people connected?
How easily can people find each other?
How easy is it to collaborate?
How do people identify expertise?
19Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
Enterprise 2.0 collaboration - cause and effect
20Stephen Perry Knowledge Advisory Services – [email protected] - +44 (0) 7710 559 649
4. What are the future trends and developments?
How businesses will act or look differently in 10 years companies will move from being command and control driven to open
and collaborative they will develop organisation-wide collaboration networks Enterprise 2.0/social business tools will give people a voice inside the
enterprise
End user-generated content
Search tools will become more important less manual categorisation and indexing greater use of intelligent search tools more tagging of content
