Steve & AppleSteve & Apple Born Steve PaulBorn Steve Paul Los Altos, Ca. In 1955Los Altos, Ca. In 1955 dropped-out from dropped-out from

Reed CollegeReed College met Steven Wozniak met Steven Wozniak

while working for HPwhile working for HP worked at Atariworked at Atari started Apple in 1976started Apple in 1976

Steve & AppleSteve & Apple 1976 Apple I1976 Apple I started Apple out of started Apple out of

family garagefamily garage started with $1,300started with $1,300 sold Apple I for $666sold Apple I for $666 made them made them

$774,000$774,000 1st with video 1st with video

interfaceinterface

Steve & AppleSteve & Apple 1977 Apple II1977 Apple II sold for $1,298sold for $1,298 sold until 1980sold until 1980 16,000 software 16,000 software

titlestitles interface with color interface with color

monitormonitor ““VW of computers”VW of computers”

Steve & AppleSteve & Apple 1983 LISA1983 LISA 1st with mouse1st with mouse sold for $2,495sold for $2,495 fastest of its timefastest of its time named after named after

developers developers daughtersdaughters

renamed in 1985 renamed in 1985 to Mac XLto Mac XL

Steve & AppleSteve & Apple 1984 Macintosh 1984 Macintosh premieres in premieres in

SuperBowl SuperBowl commercialcommercial

128k RAM128k RAM 32-Bit CPU32-Bit CPU faster & stronger faster & stronger

than IBM PCsthan IBM PCs

Steve & AppleSteve & Apple Leaves Apple in Leaves Apple in

the late 80’sthe late 80’s forms NextStepforms NextStep offers superior offers superior

softwaresoftware forms Pixar, does forms Pixar, does

Disney movie Disney movie TOYSTORYTOYSTORY

Steve & AppleSteve & Apple Returns to Returns to

troubled Apple as troubled Apple as CEO in 1996CEO in 1996

complete reformcomplete reform new advertising new advertising

campaigncampaign new modelsnew models new way of new way of

thinkingthinking

Steve & AppleSteve & Apple Released new Mac Released new Mac

models known as G3models known as G3 they out-performed they out-performed

Wintel systemsWintel systems released PowerBook released PowerBook

G3 with DVDG3 with DVD has unpresented has unpresented

sales since releasesales since release

Steve & AppleSteve & Apple 1998 iMac1998 iMac computer of the computer of the

millenniummillennium supports USBsupports USB going to sell going to sell

for$1,299for$1,299 premieres in premieres in

AugustAugust ““Mac is back” Mac is back”