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7/24/2019 Steps in Preparing
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Step 1Step 1Step 1Step 1 Identify the firms existing vision, mission, value, corporate good governance objectives, andIdentify the firms existing vision, mission, value, corporate good governance objectives, andIdentify the firms existing vision, mission, value, corporate good governance objectives, andIdentify the firms existing vision, mission, value, corporate good governance objectives, andsssstrategiestrategiestrategiestrategies....
Step 2Step 2Step 2Step 2 Develop vision, mission, value and good governance statements for the organizatioDevelop vision, mission, value and good governance statements for the organizatioDevelop vision, mission, value and good governance statements for the organizatioDevelop vision, mission, value and good governance statements for the organization.n.n.n.Step 3Step 3Step 3Step 3 Identify the organizations external opportunities and threats.Identify the organizations external opportunities and threats.Identify the organizations external opportunities and threats.Identify the organizations external opportunities and threats.Step 4Step 4Step 4Step 4 Construct aConstruct aConstruct aConstruct a Competitive Profile Matrix (CPM)Competitive Profile Matrix (CPM)Competitive Profile Matrix (CPM)Competitive Profile Matrix (CPM)Step 5Step 5Step 5Step 5 Construct an External Factor Evaluation (EFE) Matrix.Construct an External Factor Evaluation (EFE) Matrix.Construct an External Factor Evaluation (EFE) Matrix.Construct an External Factor Evaluation (EFE) Matrix.Step 6Step 6Step 6Step 6 Identify the organizations internal strengths and weaknesses.Identify the organizations internal strengths and weaknesses.Identify the organizations internal strengths and weaknesses.Identify the organizations internal strengths and weaknesses.
Step 7Step 7Step 7Step 7 Construct an Internal Factor Evaluation (IFE) Matrix.Construct an Internal Factor Evaluation (IFE) Matrix.Construct an Internal Factor Evaluation (IFE) Matrix.Construct an Internal Factor Evaluation (IFE) Matrix.Step 8Step 8Step 8Step 8 Prepare a StrengthsPrepare a StrengthsPrepare a StrengthsPrepare a Strengths----WeaknessWeaknessWeaknessWeakness----OpportunitiesOpportunitiesOpportunitiesOpportunities----Threats (SWOT) Matrix, Strategic Position andThreats (SWOT) Matrix, Strategic Position andThreats (SWOT) Matrix, Strategic Position andThreats (SWOT) Matrix, Strategic Position andAction Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalAction Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalAction Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalAction Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal----ExternalExternalExternalExternal(IE)(IE)(IE)(IE) Matrix, Grand Strategy Matrix, and Quantitative strategic Planning Matrix (QSPM) asMatrix, Grand Strategy Matrix, and Quantitative strategic Planning Matrix (QSPM) asMatrix, Grand Strategy Matrix, and Quantitative strategic Planning Matrix (QSPM) asMatrix, Grand Strategy Matrix, and Quantitative strategic Planning Matrix (QSPM) asappropriate. Give advantages and disadvantages of alternative strategies.appropriate. Give advantages and disadvantages of alternative strategies.appropriate. Give advantages and disadvantages of alternative strategies.appropriate. Give advantages and disadvantages of alternative strategies.
Step 9Step 9Step 9Step 9 Recommend specific strategies and longRecommend specific strategies and longRecommend specific strategies and longRecommend specific strategies and long----term objectives. Show how much yourterm objectives. Show how much yourterm objectives. Show how much yourterm objectives. Show how much yourrecommendationrecommendationrecommendationrecommendations will cost. Itemize these costs clearly for each projected year. Compares will cost. Itemize these costs clearly for each projected year. Compares will cost. Itemize these costs clearly for each projected year. Compares will cost. Itemize these costs clearly for each projected year. Compareyour recommendations to actual strategies planned by the company.your recommendations to actual strategies planned by the company.your recommendations to actual strategies planned by the company.your recommendations to actual strategies planned by the company.
Step 10Step 10Step 10Step 10 Specify how your recommendations can be implemented and what results you can expect.
Specify how your recommendations can be implemented and what results you can expect.Specify how your recommendations can be implemented and what results you can expect.Specify how your recommendations can be implemented and what results you can expect.Prepare forecastedPrepare forecastedPrepare forecastedPrepare forecasted ratios and projected financial statements. Present a timetable or agendaratios and projected financial statements. Present a timetable or agendaratios and projected financial statements. Present a timetable or agendaratios and projected financial statements. Present a timetable or agendafor action.for action.for action.for action.
Step 11Step 11Step 11Step 11 Recommend specific annual objectives and policies.Recommend specific annual objectives and policies.Recommend specific annual objectives and policies.Recommend specific annual objectives and policies.Step 12Step 12Step 12Step 12 Recommend procedures for strategy review and evaluation.Recommend procedures for strategy review and evaluation.Recommend procedures for strategy review and evaluation.Recommend procedures for strategy review and evaluation.
7/24/2019 Steps in Preparing
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()
//
(The Strategic management process) 1.
2.
3.
(Strategic planning)(Strategic planning)(Strategic planning)(Strategic planning)
1-3
SWOT Analysis: Vision/Mission/Objective: Strategies: Project and Budget: Performance Measurement:
1.
Vision, Mission, Goals: , 2. SWOT Analysis: Where are we now? SWOT
(Weakness)
(Threat)
(Strength, Opportunity)3.
Strategies: How will we get there?4. Implementation with measures & initiatives (Change Management) : What do we have to do
or change to get there?
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TTTTHEHEHEHE BBBBUSINESSUSINESSUSINESSUSINESS VVVVISION ANDISION ANDISION ANDISION AND MMMMISSIONISSIONISSIONISSION
() 3-5
6
Market Positioning Specialization (Core Business) Scope of Business Competitive Advantage Value Opportunity Benchmarking Time Frame
( ) Mission
9
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(External Audit)(External Audit)(External Audit)(External Audit)
The Industrial Organization (I/O) View
PortePortePortePorters Five Forces Modelrs Five Forces Modelrs Five Forces Modelrs Five Forces Model I/O View
switch brand fixed cost
SupplieSupplieSupplieSupplierrrrBackward Integration Strategy Supplier JIT
1) 2) 3) 4) 5)
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5 1. 2.
0 () 1 ()
13.
4.
5.
2.5 4.0
1.0
1111 2222 3333
1.001.001.001.00 xxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxx
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/
5
1. 2. 3.
4.
5.
6.
Job Description Job Specification 7.
8.
9.
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7
1. 2. /
(Market Penetration)3.
/ Product Development (Diversification)
4.
Forward Integration Strategy 5.
Market Development ForwardIntegration
6.
7.
3
1.
2.
3.
4.
5.
6. 7. 8. 9.
/ 3
1.
2.
2 (Debt-to-Equity ratio) (Debt-to-Total-assets ratio)
3.
3 (Earnings-Per-Share) (Dividends-per-Share ratio) (Price Earnings ratio)
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5 / ( )
/
/ % / %
/
/ /
/
/
/ (%) /(/365) () ( )/
/
/
/ ROI / / / % % % %
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1. 2. 3.
4.
5.
6.
7.
8.
Inputs 5
Line
R&D, Training (((()))) Economy of Scale
Economy of Scale
Loyalty
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1. Suppliers 2. 3.
4.
5.
6.
Product Development 2 1) 2)
1.
2. 3.
4.
5.
6.
7.
1. 2.
Chief Information Officer Director of Information System 3.
4.
5.
Password 6.
7.
8.
9.
10.
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VCA
VCA (Core Capability) (Distinctive Competence)
5 1.
2.
0 () 1 ()
13. 4.
5.
2.5 4.0
1.0
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3 1.
(Organization Strategy)(Organization Strategy)(Organization Strategy)(Organization Strategy) Advisor/Coaching support
2.
(Business Level Strategy)(Business Level Strategy)(Business Level Strategy)(Business Level Strategy)
3.
(Functional Level Strategy)(Functional Level Strategy)(Functional Level Strategy)(Functional Level Strategy)
SWOT SWOT SWOT Marketing, Operation
Corporate Business Functional 1 Long-Term 5
( ) Strategic objective (BalancedScorecard)
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Supplier
Forward Integration
Backward Integration SupplierHorizontal Integration
Market Penetration
Market Development Product Development
Related Diversification Unrelated Diversification
Retrenchment ()
Divestiture () Liquidation ()
ForwardIntegration Forward Integration
Supplier Supplier integration
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Product Life Cycle
Product Life Cycle
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3
1: 2:
3:
-
-
3:
4: 5:
Niche market Niche Market Niche Market Niche Market
Joint Venture Joint Venture
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Supplier
outsourcing 1) 2) (Core Business) 3)
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3 1 EFE Matrix, Competitive Profile Matrix IFE Matrix2 TOWS Matrix, SPACE Matrix Grand Strategy Matrix3 Quantitative Strategic Planning Matrix (QSPM)
4
SPACE 2
1.
(Financial Strength : FS)2.
(Competitive Advantage : CA) SPACE 2
1.
(Environment Stability : ES)2.
(Industry Strength : IS)
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BCG Matrix Portfolio Star
Division
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2 ( CPM) ( Business Growth Rate BCG Matrix)
Multinational
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3
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2 1) 2) 7
1.
2. 4
3.
SBU
4.
reengineering Reengineering
3
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/
3
Internet
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Growth Wealth
3
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4 1. Financial 2.
Customer , Complaint3.
Internal Process
4.
Learning & Growth Vision&Strategy Scorecard
(Financial) (Customer, Internal Process, Learning & Growth) (Financial, Internal Process, Learning & Growth) (Customer) (Financial) (Customer, Internal Process, Learning & Growth)
Balanced Scorecard 1.
Innovation
2.
(Core Competencies) 3.
1.
(Economic)2.
(Meaningful) 3. (Timely)4.
5.
6.
7.
7
1.
2.
3.
4. 5. 6.
7.
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3 1) 2) 3)
3 1.
2.
3.