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8/14/2019 Stepout Magazine
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Stepout
magazine
F
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Content
s:
Whatsin
it?
6 810
12
141618
20
The Place: Grosvenor
blah blah blahThe Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
The Place: Grosvenor
blah blah blah
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22 Stepout: Grosvenor Place
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Felix BodinCreative Director
Artworker
Researcher
[email protected](+61) 404 75 62 16www.kongdesign.com.au
Daniel AppsConcept Designer
ArtworkerResearcher
[email protected](+61) 404 75 62 16www.kongdesign.com.au
Bonnie NguyenPublication Designer
ArtworkerResearcher
[email protected](+61) 404 75 62 16www.kongdesign.com.au
BrinleyWriter
Researcher
[email protected](+61) 404 75 62 16www.kongdesign.com.au
AlysiaWriter
Researcher
[email protected](+61) 404 75 62 16www.kongdesign.com.au
8/14/2019 Stepout Magazine
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ThePla
ce:
Grosveno
r
4 Stepout: Grosvenor Place
What is in a name? High Street, Sydney, as
it was known in 1810 was revered as the
prominent shopping street in Sydney until its
grand bequeathing by Governor Macquarie,
the same year bestowing it with the name of
George Street. A name can connote
numerous meanings, and as such George
Street was named after King George III in
the early 19th Century.
In terms of notoriety, George Street is one of
Sydneys most distinguished city streets. Its
character cannot be surpassed; businessmen
and women amble the streets incessantly
from the hours nine to five, rousing betweenlunch breaks and high-priority meetings. In
1932 the development of the City Circle train
service opened up a whole new stream of
people to enter George Street via its
Wynyard and Town Hall Station entrances.
Geographically, George Street begins its
journey at the north end of Sydneys CBD
nearing the historical Rocks district,
extending to the south-most end of the city
towards the suburbs of Ultimo and
Broadway. If you were to take a glance at
Sydney Cove in the early years of
colonisation, it is noteworthy Captain Arthur
Phillip ordered a track to be erected that
streamed alongside present-day George
Street. This track defined the layout ofSydney Cove, being one of two original
thoroughfares, resting on the edge of convict
holdings and marine barracks. What is of
great importance to some historians is the
likelihood of George Street being the first
street in all of Australia.
Present day George Street extends its
entirety through numerous historical
buildings; St Andrews Cathedral, Town Hall
and the QVB or Queen Victoria Building as it
is most profoundly known. It is the busiest
Sydney street in terms of the number of
buses per hour. George Street has withheld
its reputation for adapting to commuter
transport needs since the replacement of
tramways in 1959 with the introduction ofdiesel-fuelled buses, now seen allocated bus
lanes and improved motorways in
...one of the most beautiful parts
of Sydney, close by the Harbour,
Circular Quay and the Rocks areas.
8/14/2019 Stepout Magazine
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Stepout: Grosvenor Place
contemporary George Street.
The north-most end of George Street is
home to The Rocks precinct; a historically
preserved area of Sydney dating back to the
British settlement in Australia in 1788. In
1802 a map was drawn outlining the
placement of Sydney.
George Street was clearly visible on maps
as early as 1791, and its placement in The
Rocks has not altered since 1788, when it
was first laid out and became the first road
built by Europeans on the Australian
Continent.The Rocks subsequently
developed into the busy commercial hub ofSydney. By the latter 19th Century, New
South Wales exports exceeded its imports.
Exchanges with Europe, Asia, Africa and
both American continents encouraged
immense transformations in the appearance
of The Rocks area. In 1842 the City of
Sydney was announced, and its first
municipal council was formed. Throughout
these years of growth and transformation,
The Rocks became over-run with convicts,
undeservingly enhancing this port citys
precarious reputation.
On the south-east corner of Gloucester and
Essex streets, presently where Grosvenor
Place sits, was situated with one of the most
notorious slums in The Rocks, known asFrog Hollow. Photos from 1901 show 12
houses situated in the area, leading down
from Gloucester Street. The property was
owned by local property developer Peter
Hart who built the row of terrace houses on
the opposite corner now known as Harts
Pub.
8/14/2019 Stepout Magazine
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Before
the
Placeto
be
4 Stepout: Grosvenor Place
What is in a name? High Street, Sydney,
as it was known in 1810 was revered as the
prominent shopping street in Sydney until
its grand bequeathing by Governor Macquarie,
the same year bestowing it with the name
of George Street. A name can connote
numerous meanings, and as such George
Street was named after King George III in the
early 19th Century.
In terms of notoriety, George Street is one
of Sydneys most distinguished city streets.
Its character cannot be surpassed; businessmen
and women amble the streets incessantly from
the hours nine to five, rousing between lunchbreaks and high-priority meetings. In 1932 the
development of the City Circle train service
opened up a whole new stream of people
to enter George Street via its Wynyard and
Town Hall Station entrances.
Geographically, George Street begins its
journey at the north end of Sydneys CBD
nearing the historical Rocks district, extending
to the south-most end of the city towards the
suburbs of Ultimo and Broadway. If you were
to take a glance at Sydney Cove in the early
years of colonisation, it is noteworthy Captain
Arthur Phillip ordered a track to be erected that
streamed alongside present day George Street.
This track defined the layout of Sydney Cove,
being one of two original thoroughfares, restingon the edge of convict holdings and marine
barracks. What is of great importance to some
historians is the likelihood of George Street
being the first street in all of Australia.
George Street today extends its entirety
through numerous historical buildings;
St Andrews Cathedral, Town Hall and the
Queen Victoria Building as it is most profoundly
known. It is the busiest Sydney street in terms
of the number of buses per hour. George Street
has withheld its reputation for adapting
to commuter transport needs since the
replacement of tramways in 1959 with the
introduction of diesel-fuelled buses, now seen
allocated bus lanes and improved motorways
in contemporary George Street.The north-most end of George Street is home
to The Rocks precinct; a historically preserved
...one of the most beautiful parts
of Sydney, close by the Harbour,
Circular Quay and the Rocks areas.
8/14/2019 Stepout Magazine
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Stepout: Grosvenor Place
area of Sydney dating back to the British
settlement in Australia in 1788. In 1802 a map
was drawn outlining the placement of Sydney.
George Street was clearly visible on maps
as early as 1791, and its placement
in The Rocks has not altered since 1788, when
it was first laid out and became the first road
built by Europeans on the Australian Continent.
The Rocks subsequently developed into the
busy commercial hub of Sydney. By the latter
19th Century, New South Wales exports
exceeded its imports. Exchanges with Europe,
Asia, Africa and both American continents
encouraged immense transformations in theappearance of The Rocks area. In 1842 the City
of Sydney was announced, and its first
municipal council was formed. Throughout
these years of growth and transformation,
The Rocks became over-run with convicts,
undeservingly enhancing this port citys
precarious reputation.
On the south-east corner of Gloucester and
Essex streets, presently where Grosvenor
Place sits, was situated with one of the most
notorious slums in The Rocks, known as Frog
Hollow. Photos from 1901 show 12 houses
situated in the area, leading down from
Gloucester Street. The property was owned by
local property developer Peter Hart who built
the row of terrace houses on the oppositecorner now known as Harts Pub.
8/14/2019 Stepout Magazine
12/25
Harry Seidler was as influential and
passionate as he was a leader in his creative
facet. An Austrian born Australian, Seidlers
core accomplishment being that of Australias
leading architect to completely express the
principles of Bauhaus and front the
exponents of modernisms methodology.
Seidler was born into a Jewish family in Vienna,
Austria. He fled as a teenager to England when
Nazi Germany occupied Austria in 1938.In England, he studied building and construction
at Cambridge Technical College after which
Seidlers parents migrated to New South
Wales, Australia, where his legacy began.
Seidler designed in his lifetime more than 180
buildings attributing to his reputation as one
of the most controversial and significant
designers of the architecture comprising the
Australian skyline.
Dennis Sharp in his book Master Architects
states, For 50 years, Seidler has played a vital
role in international architecture. His work
is widely recognised as original and intensely
creative contributions to the architecture of the
second half of the Twentieth Century.
Praised and honoured with awards, Seidlers
designs however were not popular with some.
Criticized for being single minded with his
pursuit of modern design principles, his reply
was faced with even more controversy.
To defend his work and reputation, Seidler
claims Australians hide behind the trend to
preserve only old facades, hiding under the
name of heritage.
Australian architects ...Dont measure upin international terms. Theres nobody and
nothing here that sends the blood pressure up.
Its a backwater, a provincial dump in terms of
the built environment. Quoted from (The Age,
17 April 2002).
Seilder`s modernist design methodology
or vision, was an amalgam of three elements:
social use, technology and aesthetics. It echoed
the Bauhaus ideology of creating a total work
of art in which all arts, including architecture
would eventually be brought together.
One of his most well-known and major
commissions, the Blues Point Tower residential
block in Sydney Harbour, remains controversial
and arguably the most reviled of all modern
Sydney buildings. The tower has been widely
criticised in Sydney for its extremely prominent
placement on Blues Point.
Seidler yet again defended his design by noting
that the Australian artist Lloyd Rees had
praised the pattern of the windows, and some
writers had compared the facades window
pattern to an Albers artwork.
Seidler frequently collaborated with visual
artists in the creation of his buildings. True to
his belief that large buildings should be a place
TheAr
chitec
t:
HarrySeid
ler
6
Australians hide behind the trend
to preserve only old facades, hiding
under the name of heritage.
Stepout: Grosvenor Place
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Stepout: Grosvenor Place
where art is displayed, Grosvenor Place
contains works by Frank Stella in the 3-storey
lobby interior.
Seidler raised the hackles of heritage advocates
in the mid 1980s with his plan to demolish an
Edwardian-era building known as the Johnsons
Overalls building, located at the corner of the
city block occupied by Seidlers multi-storey
Grosvenor Place office development, near
Circular Quay. He doggedly insisted that the
Johnsons Overall building (which then
consisted only of facades) be demolished,
noting that the existing building had been built
on the site of Sydneys first parade ground.Seidler also claimed that its presence meant
that the beautiful eastern facade of adjoining
Royal Naval House was obscured. He upheld
that the site, to be called Bicentennial Square,
should be landscaped as open space with trees
and some seating to give proper room for
pedestrians, who were otherwise squeezed
onto a narrow corner footpath, but Seidlers
plans were never realised, and the Johnsons
building was preserved.
Rose Seidler house. 1948 - 1950.
Wahroonga, Sydney. Mr & Mrs M Seidler.
The first house to be completed by Seidler
was for his parents.
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10 Stepout: Grosvenor Place
ThePe
ople:
SayWhat
?
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Stepout: Grosvenor Place
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12 Stepout: Grosvenor Place
TheDialo
gue:
Insertnam
e
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monogram. noun.
A motif of two or more letters, typically a person's
initials, usually interwoven or otherwise combined
in a decorative design, used as a logo or toidentify a personal possession.
TheMa
rk:
Monogra
m
The Infuence: Frank Stella
Frank Stella, an American painter and
printmaker was an innovator and oneof the most dominant and influential figures
in abstract painting. Imagery consisting
of sweeping arcs of brilliant color, he has the
colouristic exuberance of Henri Matisse and
the structural strictness of Wassily Kandinsky,
artworks illustrating this can be found in
Seidlers, Grosvenor Place.
Stella believed, Architecture cant fully
represent the chaos and turmoil that are part
of the human personality, but you need to put
some of that turmoil into the architecture,
or it isnt real. But, after all, the aim of art is to
create space - space that is not compromised
by decoration or illustration, space within which
the subjects of painting can live.
A one-man show, Stellas art reveals constant
growth and change, fascination with color andthe outline of shapes. Squares and rectangles
to hexagons, and even zigzags, his paintings
were shaped by the fact that he was among
the first generation of artists for whom the
rightful existence of abstraction was assumed.
Stellas aesthetic expression finds him
producing works that emphasize the picture
as an object, rather than the picture as
a representation of something. Representing
something in the physical world, or something
in the artists emotional world.
Still working today, Stella remains active byprotecting the rights of his fellow artists.
12 Stepout: Grosvenor Place
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Stepout: Grosvenor Place
The origination of the Grosvenor Place
monogram has spiralled its way through thecreative thinking processes for several weeks
before landing to its final design destination.
Just one look at the completed design and
instantaneously the connection can be made
between the aerial blueprints of the Edward
JohnsonGrosvenor Place buildings, and the
initials G and P (clearly denoting Grosvenor
Place). Both the buildings architecture and the
monogram share geometrical similarities;
a given circular theme is omnipresent in both
designs. Furthering on from this, the initials G
and P provide a malleable base to work with
in the consideration of their circular, rounded
form and thus the ease to mould these initials
into a full circle.
One cannot disregard the immense role Frank
Stellas work played in the development of thismonogram. Studying Stellas designs can be
highly inspirational, and the commonalities
between the Grosvenor Place monogram and
Stellas earlier works is uncanny.
The architect, Harry Seidler proposed to design
spaces that moved the viewer; the viewer was
ultimately forced to interact with the space.
Similarly, the Grosvenor Place monogram,
with its continuation and fluidity of line work
strongly places emphasis on Seidlers
ideaology in moving the eye throughout the
bending walls of the monogram, and only
entering and leaving through a singular
entrance point. The design is psychological
as well as embodying a very physical presence.
8/14/2019 Stepout Magazine
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Problem
s
16 Stepout: Grosvenor Place
TheIssue
s:
Dull and lifeless environment dueto lack of colour and stone surfaces
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Stepout: Grosvenor Place
Big square slabs that are coldto sit on, prison benches
Unhealthy, not muchfoliage, unappealing
Blank stone wall lookslike a prison barricade
Lacks appeal as a mainfeature, an eyesorewhen not active
Unattractiveand unneccesary
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OurPropo
sal
18 Stepout: Grosvenor Place
ThePlan:
The inspiration for the redesign of Grosvenor
Place was inspired by a main source, Frank
Stella, and elements of nature and escape.
By incorporating the elements of construction
he uses in creating his graphic artworks our
space will to be a construction of a space
with surreal elements.
The pure intention of the redesign is to invite
people back into the space by creating
something that is visually exciting but also
practical. Re-introducing elements of nature
to the space through the various green
elements such as the grass wall which
launch the space as an environmental design.
The key design piece that moves Grosvenor
Place into grander heights is the labyrinth.
Made in an abstract style, linking to the core
elements of the construction of Frank Stella
appropriately targets the audience and
approaches the stress and tension found.
Bringing grass "turf" into a concrete jungle
creates texture and contrast against the cold
colours of concrete. Instead of a traditional
lawn, the concept of a grass wall has been
generated. The wall supports the lawn saving
space and another feature for the space that
additionally acts as a green air-purifier.
The final touches, which unify the space,
are in the detail. The lights on the wall, the
bins and chairs are all Frank Stella inspired,
creating an atmosphere of ease and comfort
in its reasoning and physical representation.
The target audience are business people in
the financial sector who deal with numbers
and data on a daily basis. It is possible to go
slightly abstract with the redesign as a mean
to engage, and rejuvenate the audience. The
purpose is to provide the individuals that
work in the adjacent building a sense of
ownership to the refurbished area, a place
where they can unwind and escape from
tedious work, whether is a result of feeling
the grass wall or just strolling through the
labyrinth after a long day at the desk.
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Stepout: Grosvenor Place
A labyrinth is an archetype with which we
can have a direct experience. We can walk it.
It is a metaphor for life's journey. It is a
symbol that creates a sacred space and place
and takes us out of our ego to "That Which Is
Within." Labyrinths and mazes have often
been confused. When most people hear of a
labyrinth they think of a maze. A labyrinth is
not a maze. A maze is like a puzzle to be
solved. It has twists, turns, and blind alleys. It
is a left-brain task that requires logical,
sequential, analytical activity to find the
correct path into the maze and out. A
labyrinth has only one path. The way in is the
way out. There are no blind alleys. The path
leads you on a circuitous path to the center
and out again.
Not a maze.
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20 Stepout: Grosvenor Place
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