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How to design organizations to
enhance innovations?
Stephanie NestelCINE Project
25.02.2007
The Boston Consulting Group Study:
3rd study (2004, 2005, 2006)1070 manager in 63 countries Different industriesTopic: Innovation
The 20 most innovative companies:1. Apple2. Google3. 3M4. Toyota5. Microsoft6. General Electric7. Procter & Gamble 8. Nokia9. Starbucks10. IBM
11. Virgin12. Samsung13. Sony14. Dell15. Ideo16. BMW17. Intel18. Ebay19. Ikea20. Wal-Mart
What priority has innovations in your company? 1/2
2005
No Priority7%
Top-10 Priority
27%
Top-3 Priority
47%
Top Priority 19% No Priority
Top-10 PriorityTop-3 PriorityTop Priority
2006
No Priority7%
Top-10 Priority
21%
Top-3 Priority
32%
Top Priority 40%
No PriorityTop-10 PriorityTop-3 PriorityTop Priority
What priority has innovations in your company? 2/2
How to keep clients?
30
43
53
62
29
19
13
9
59
62
66
71
Cost degreasing ofproducts/ services
New products /services for new
clients
Improvements forexisting products/
services
New products /services for existing
clients
very important
important
total
Favourable context for innovations:
Create time for creativity
Mistakes are part of creativity
Acknowledgement of creative results
Barriers are not allowed
Avoid competitive pressure
Create transparency
Fundamentals Everyone in the organization should be equally good.Employees should not have fear of errors and their consequences.They should have certain freedom to try something new.The ends should be more important than the means.There must be some incentives for them to be innovative.Recognition and approval are important.
Examples of innovations in a middle-sized German bakery:
wire(bucket handle)
productlabel roll
cup board
table
Loo paper roller for product label roll
Fan to dry rolls
New / Old bread “Lichtenberger”
Pretzels with grains
Adhesive label for delivery vans
Other innovations
Cover for vatChristmas GooseSpecial Sales Promotion
India vs. Germany
Motivation Concept:1) Unsatisfied Need2) Tension3) Drives4) Search Behaviour5) Satisfied Need6) Reduce Tension
Germany
Pine HoneyPreserved EggsHair StraighterLeaves as litterFir cone as fire woodCar works with wood
