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Stephanie CreekJim Hodgson
John Lim
About REI
• “Recreational Equipment Inc.”
• American consumers' co-op
• Sells outdoor gear and sporting goods.
• Sales mediums:– Retail Stores– Catalogs– Internet
History
• First store opened in 1938 in Seattle, WA
• Founded by Lloyd Anderson and 22 fellow climbers.
• Established as a consumer co-op.
REI Membership
• One time fee of $15 to join.
• Benefits:– Gear Rental Discounts– Return 10% of purchases.
• Over 3 million members, nation’s largest co-op.
Products
• Quality gear, clothing and footwear • Backed by 100% guarantee• Set product standards for outdoor sports
industry• Conduct tests in lab and field by
employees• 25% of sales are REI-brand• REI's mountain, road and touring bike
lines - "Novara"
Stores• Over 90 locations in 27 states
• Facilities for testing equipment– bike test trails– climbing pinnacles– camp stove demonstration tables
• Outdoors Education: – in-store clinics– sponsored events – association with local outdoor organizations
• Internet kiosks– product information– recreation resources – order from complete REI line
Fortune’s Top 100 Places to Work• 9th in 2006• How Winners Are Selected
– Evaluated on culture, policies, unique practices, and benefits– Random 400 employees survey measuring:
• fairness in management• pride in work• job satisfaction• Camaraderie
• What Puts REI Among the Top 100? – Retirement plan that doesn't require individual contributions– Health-care benefits for all, including part-time employees– Gear discounts and free gear rentals– Encouragement of work/life balance– Outdoor-focused culture that encourages outdoor activity – Camaraderie, open communication and opportunity for advancement– Gear grants to take on a personal outdoor challenges– Community involvement, contributed $20 million to local recreation clubs – Incentive pay program– Employee discounts up to 50%
Local Competitors
• Big 5
• Bi-Mart
• G.I. Joe’s
• Walmart
Branching Out
• REI Adventures
• REI Gives– Youth Programs– Community Service– Grants– Stewardship Awards
• Online Store
• Retail Expansion
Questions?
References:
• http://rei.com/
• http://seattlepi.nwsource.com/business/276440_jewell05.html
• http://en.wikipedia.org/wiki/REI