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Step-by-Step Insider Secrets To Producing Highly-Profitable Webinars Welcome! We will be starting in… While you are waiting invite your Facebook Friends and Twitter Followers to this FREE event at http://www.danielhallwebinars.com/rfw/

Step-by-Step Insider Secrets To Producing Highly ...€¦ · Step-by-Step Insider Secrets To Producing Highly-Profitable Webinars ... Reminder of Benefits/Add a Bonus (Bonuses)

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Step-by-Step Insider Secrets To Producing Highly-Profitable

Webinars Welcome! We will be starting in…

While you are waiting invite your Facebook Friends and Twitter Followers to this FREE event at http://www.danielhallwebinars.com/rfw/

Step-by-Step Insider Secrets To Producing Highly-Profitable

Webinars

Today’s Sponsor

• http://nams.ws/websteps

• At Real Fast Webinars we show people how to use webinars to make many more sales, build a list, create customer loyalty and brand yourself as the go-to person in your market niche.

• Brought to you by NAMS

• http://nams.ws/dhallnams

What to Expect

• In this webinar I am going to show in about 90 minutes how to use the power of webinars to build your business fast. I will even give you my exact template for producing webinars that have the potential to sell more of your products and/or services faster than you ever thought possible.

• The template is tried and true and if you follow it you’ll basically be able to use it plug-and-play to produce your own successful webinars.

• My question: “Is that why you’re here?”

Background on Me

• I am a nurse and an attorney and do not make my living doing either one.

• Stopped the full-time practice of law back in 2004 which was about the time I got into Internet marketing

• First, I learned to sell what became a very popular ebook called….

Speak On Cruise Ships: 8 Easy Steps To A Lifetime Of Free Luxury Cruises

• Over the next 3 years I built that business into about a $10k per month concern.

• Things were going fine but over the last 15 months I have really turbo-charged my business profits primarily by learning to use of webinars.

• In fact, today my business overall does anywhere between to $30k to $40k monthly.

What Webinars Have Done For My Business

Not Saying You Will Do As Well! You may do better and you may do worse. However, I am comfortable with saying that you increase your probabilities of converting more sales when you use webinars to sell.

The Best Place to Sell…

…is from the platform.

Webinars Give You A Platform • Best part is…

– Very low risk environment – You can practice with smaller lists and gain larger and larger

audiences as you develop your skills – Can sell as much as you can (and more) as compared to selling

at an event – Can sell products and services in all price ranges (Low ticket to

big ticket) – You don’t have to travel – Your audience doesn’t have to travel – Yet there is a similar opportunity to bond and connect with your

audience – And a similar opportunity to provide your audience with

massive value

Webinar Selling Process

My Webinar Template

• I have developed webinar template that works… I basically use it as a plug and play system

• Whenever I have a new webinar to produce I pull out the template I’m about to give you and plug in the particulars to produce a blockbuster webinar

• I encourage you to use this template to do the same

Your Sales Webinar Must Have These Components

1. Title Slide 2. Title 3. Sponsor 4. What to Expect 5. Proof (why listen to you) 6. Immediately Useable Content 7. Have I Delivered On My Promise? 8. Close 9. Guarantee 10. Scarcity/ Why Do It Now? 11. Call to Action 12. Reminder of Benefits/Add a Bonus (Bonuses) 13. Second Call to Action 14. Reminder of Risk Reversal 15. Third Call to Action 16. Answer Questions

Title Slide

• I actually have two title slides

• One I display starting about 10 minutes before the webinar.

• I use a little countdown timer so people are instantly put at ease that they are in the right place.

• Get “Cool Timer” free by Googling it.

Title • Then right before I start I the webinar I switch

to my title slide and get the recording going.

• Your title slide should have a big bold graphic like…

Sponsor

• I will insert a slide that tells folks we will have an offer near the end of the webinar “but you only hear it after I have thoroughly and completely delivered on my promise.”

• I then give them my USP for the product I promote at the end, e.g.,

• “At speakers cruise free we show folks how to trade their speaking talents for free luxury cruises.”

What To Expect

• In this slide I will tell folks exactly what to expect in todays webinar… this is really my promise to them

• I’ll then ask for my first “yes” by saying something like… “I want to make sure I have the right group of people. Is what you came for; is it the reason you are here? If so, go to your “question” field and type in “Heck yes.”

Proof

• In this series of slides I show proof of why folks should listen to me and why this webinar is so important.

• Here I will use case studies, statistics, media articles and even testimonials to put my point across

• This proof is intended to make participants feel happy that they are there; it primes them to receive your content with open arms.

Immediately Useable Content

• This phase of your webinar is absolutely crucial • This is the reason folks are there… GIVE THEM GREAT

VALUE. Do WHATEVER IT TAKES to deliver on your promises.

• I usually do a slide on what folks will need to have to recreate the result I will show them how to do. This is a list of resources.

• In the next slide I’ll list the steps that we are about to take • Then I show folks exactly what I promised! Over deliver!

Give more than promised. • Sometimes you will go off your PPT slides to do this • Remember to SHOW as well as tell… use as many pictures

as possible.

Give only this away

Have I Delivered on My Promise?

• After I have really delivered in a big way I will once again ask the question “Have I delivered on my promise?”

• Direct to the answers field and tell them to answer “Heck yeah!”

• May want to read and thank people for the all the praises that are coming in. This is great social proof.

Close

• This is where you’ll present your offer

• Then I will go into my offer and may something like… “I’m going to start talking about my offer now. But even as I do I am going to continue to give you good, immediately actionable content.”

• Then I will weave good information into some benefit folks will get. I will usually end that statement with “This is really important so if you don’t learn this from me [by investing in my offer] learn it from somewhere.”

Guarantee

• I’ll then acknowledge the risk they feel and then reverse it with a guarantee

Scarcity/ Why Do It Now?

• Give them a reason to buy right now.

• Bonus webinar

• Extra training or benefit that they only get if they buy on during the time of the webinar

• Price drop

Call to Action

• Then I will give my CTA

• I’ll show them how to get to the offer via a browser. Then I’ll show them how to order.

• Walk them through step-by-step. Tell them what you want them to do and when you want them to do it.

Reminder of Benefits – Add A Bonus

• Again remind of the strongest benefits you just covered

• If you have them (and you should) throw in another couple bonuses

• Don’t forget to sell the benefits of those bonuses

Call To Action

• Do another CTA

• Like “Now is the time to go to http://speakerscruisefree.com/ scroll to the bottom of the page and click the “add to cart” button.”

Reminder of Risk Reversal

• Remind them that they have nothing to lose because of your personal guarantee

Call To Action

• Do another CTA

Answer Offer Related Questions

• Then say, “OK, do you have any questions related to this offer? If so go to your ‘questions’ field and type them in.”

Use This Template

• Important • Sequence/ Order

• Don’t Leave Any Steps Out

• Don’t have to use PowerPoint

• Practice – first alone, then family & friends, then larger and larger groups

Bonus Close • I use this close in 100% of my webinars • Its called the “content close” • The content close works almost automatically • Here’s how it works –

– Must give great immediately usable content – Better take a few questions along the way – Once your audience members are sufficiently “wowed” by your

content many of them will naturally start saying to themselves “if this guy gives the kind of content for free his training must be really wonderful.”

– Just in case: Expressly plant the seed – saying something like “If you loved what I gave you for free today you’ll adore the rest of the training. Let me tell you about it, OK?”

Why It Works

• People hate to be sold to

• Skeptical of you and your intentions; they have been burned so many times in the past

• That fact that you give such great content “proves” that you are there to help them

• Law of reciprocity kicks in. Remember you will never out give your audience

• By using the content close you predispose your audience to being open to your offer.

Here’s What Happens

• These are the kind of comments you’ll start getting in the “questions” box when you do this right…

Have I Delivered On My Promise?

• When preparing this presentation today I had two options. Option one is I could show you some cool stuff for about an hour, and then we can part ways. Option two is I can extend a special offer to those of you who are interested in putting into action today what I showed you in the easiest... most effective... simplest ways. I choose option two, and when you see what it is, I think you'll be glad I put this together for you...

Problem: Bridging the Gap

• Bridging the gap between new information and implementation. HUGE gap! Some of you on this call think you 'got it'... but psychologists tell us you don't..." "48 hours from now you'll forgotten everything I talked about and half of what you thought as a result of what I talked about and 16 days from now you won't remember having been on this webinar let alone what we discussed today..."

• "This works like Momma said - in one ear and out the other...

Your Notes?

• Some of you took notes.... but even if you do take notes let's you and me be straight. Somewhere you got a place. Under the bed, in the attic, in a desk drawer, in the trunk of your car... somewhere you got a place...

• That's the place where all the notes you took went and that's where the notes from this webinar are going to go, too - so who's fooling who?

The Fact…

• You're not bridging the gap between new information and taking action... you're not bridging the gap between new information and implementation with one simple little webinar as good as it was... you need more than that... you need...

Real Fast Webinars Online Video Training

Who is Real Fast Webinars For??

• For those people you want to sell their products and/or services via webinar

• And for those people who want to sell other peoples products and/ or services as an affiliate

• Or for those folks who want to sell it all… consulting, products, services and affiliate products.

Real Fast Webinars is A to Z

• It is a video training course where in 7 step by step modules you’ll discover exactly how to…

We Go Deep…

• The best part is….

There is NO GUESSWORK

What’s The Investment?

• The Regular Price is $397 (one time) or

• Three (3) Payments of $142.33 (totaling $427)

Webinar Only Pricing

One payment of $277 Or

$107 x 3 payments

Special Link: Only access that pricing through this link

http://nams.ws/websteps

Webinar Only Pricing

You Save a $120 • Only access that pricing through this link:

• http://nams.ws/websteps

But That’s Not All

• When you act today you’ll also get three stellar bonus that alone are worth what I am asking for… including:

Bonus #1 – My Most Profitable Webinars Archive • Watch how I use the same exact strategies I teach in

Real Fast Webinars in real life, in front of huge audiences.

• Here’s what’s so cool… you’ll be watching these webinars and you’ll hear and see how the techniques work on a live webinar. Then you’ll say, “Oh, that’s how this or that method fits in.” Yep, so much easier to learn it when you see real world examples.

• Oh, by the way, these are some of best webinars I’ve ever done, like my Publish ebooks with Amazon’s Kindle and Barnes and Noble’s Nook. Plus others.

Big Bonus #2 - Webinar Pitch Secrets

• Webinar Pitch Secrets is an ebook by friend and colleague Jason Fladlien. I wrote the foreword to this little jewel and it is chock-full of closes and ideas to turbo-charge the profitability of your webinars.

• My personal testimonial on this little ebook: Before reading and using the strategies in this ebook I was doing pretty good presenting webinars; adding several thousand dollars extra to my monthly income. AFTER this ebook I went from thousands in sales to TENS OF THOUSANDS in sales.

• Now obviously I cannot promise the same results for you. But when you get your hands on this bonus and actually use some of the closes YOU WILL increase your sales. Test me on it.

Big Bonus # 3 – Webinar Pitch Breakdown

• (Brought in more than $150k in business!) • This is where Jason Fladlien goes through, slide by slide, the

best pitch webinar he’s ever done. You’ll get value from this as you see exactly how he puts what we teach you into action.

• This shows how we “walk the walk” and also demonstrates how easy it is to use this webinar pitch formula!

• Methinks you’ll like it very mucho! • Want some proof? Well… • The webinar he breaks down has been responsible for

more than $150,000 in sales! • You simply don’t want to miss this bonus either!

My Personal Guarantee

• You must be 100% delighted with the Real Fast Webinar training; you must really feel that it will turbo-charge your profits and if it doesn’t or if you simply have a change in circumstances just let me know within 30-days of purchase and I’ll give you a no questions asked refund of your money

You Risk Nothing

• All the risk is on me… Real Fast Webinar is some of the best training I’ve ever put together and if you don’t agree or get into it I find that webinars really aren’t for you then you have out… you can get your money back in the first 30-days

Go To…

http://nams.ws/websteps

Remember You Get A to Z Training – EVERYTHING YOU NEED TO SUCCEED is Covered!

Results From a Newly Converted Previously Ardent “Anti-Webinar”

Marketer • This is the email of Tom’s results after

following my system step-by-step…

Tom’s Special Bonus

• Selling In The Back Of The Room w/Tom Antion

Bonus Webinar

• Picking Profitable Webinar Topics

• Coaching with me

• Only for those who act in the next 30 minutes.

Q & A Time

• You Have 72 hours to grab this special deal at…

http://nams.ws/websteps