Step 6-Final Project Assignment

8/10/2019 Step 6-Final Project Assignment

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FINAL PROJECT -- By TeamsThis document contains the information you will be using to developyour team research project. The FINAL DLI!"A#L$ %ILL #& '( A

)* minute class presentation+ using between ,* and ,- /%"0/INT$lides 1no more than+ and Title $lides do N/T count(. ,( A "ADA#Lpaper copy of the presentation slides+ with the "F"N2 sourcesused on a #ibliography page in D/2. Format and ', point font 1ALL Tobe handed in #F/" your team presents(+ and an electronic copy ofthe pac3age emailedto me by the morning after the presentation.

Try to use the %# for as much of the research as you can. #4T5youmay also use printed materials if necessary.

Chart Defnitions !hart to "ollo#$

Ind%stry in ) parts+ based on level in !alue 2hain&!2'6 7ost #asic+ from Nature8+ 9Free: in #A$I2 Form8 1depends on 'type

assigned(!2,6 #,# level transactions+ materials+ components+ cosystems!2)6 #,2 level e;changes+ brandsTimeis in - sections&T' 6 'ou 0 N/%T= 6 ,*)-0,*=- >our 2hildren when age >/4 A" N/%

T- 6 ,*B-0,*@- >our ?randchildren when age >/4 A" N/%&eo'raphy(?lobal 1?( 6 Includes %hole %orld+ 7acro erspective"egional 1"( 6 7ulti02ountry ?roupings 1NAFTA+ 4+ 2FTA+

A$AN+ 7"2/$4"+ etc.( /"?eographic "egionsNational 1N( 6 /ne 2ountry+ 4$ALocal 1L( 6 $tate of %isconsin

$upply and Demand atterns 1$ and D variables(%ho CA$ at each of the !2 levels 1Nations"egions(8 %ho 7AE$

raw materials+ Gnished product8 %ho #4>$8 %CAT is the 9productform: at the diHerent !2 levels8

%hat are the Impacts of& $ociety+ olitical"egulatory nvironment+Technology+ 2ompetition and conomics on this product class8 %hichwill be 7/$T important into the future8


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%ho are Largest $uppliers8 Top ,0) at each level 12ountries Firms+Institutions( %ho are the largest suppliers of the basic inputs1regioncountry(8 Finished products 1countryGrms(8Largest #uyers4sers8 Top ,0) at each level 12ountriesFirmsInstitutions(8

As in+ what are the !AL4 FL/%$ for the product class globally8

Final Issue& Assume that 2LI7AT 2CAN? I$ "AL. %hat will theimpact of this reality be+ on >/4" IND4$T">"/D42T+ in T-8 Eeep inmind here the interrelationships among variables. For e;ample+ if2limate 2hange brings warmer 1hotter( summers+ then the demand forAir 2onditioning will rise. This will bring a rise in lectricity use. Thiswill increase the load demand on the ower ?rid. This will strain thegrid5Cow will >/4" ' classtype be impacted by 2limate 2hange8

>es+ as you move forward in time you will CA! to ma3e assumptions.$tate what they are+ what the assumptions are based on+ and thenwor3 from there. The 94niversal uestions: can help you see 9ingeneral: changes over time.

PROJECT &OAL>ou are to develop an understanding of the roductIndustry that youhave been assigned. >our presentation should demonstrate the $upplyAND Demand patterns over time+ and between parts of the world. >oushould attempt+ through research and logic+ to develop a sense of theINNO)ATION that may be necessary in order for the ?L/#AL mar3et

to satis"yconsumer demand 1!2)( for this particular product classand the ND $TAT it represents well into the future 1T-(. >ou willwant to try to identify %C/ is D/IN? this type of "esearch by2ompany and 2ountry of /rigin. Is T*I+ Ind%stry,P type+.+TAINABLE/

>ou should concludewith a section having to do with how the $TAT of%I$2/N$IN will fare on this product and the satisfaction of the ND$TAT in the future 1!2)LT=0T-(. %hat do you thin3 the ' forms and, levels will be li3e here in T= and T-8

The chart on the ne;t page can help you to organiJe your thin3ing. Itis designed to go along with the one we use in class. It can be used tohelp 9A Firm: determine the environment they wor3 within+ and forindividuals the potential reality of how 0%ality o" Li"e #ill 1esatisfedthrough $upply and Demand patterns into the future.

>our viewers should leave with a A$T+ "$NT+ F4T4" vision of thisproduct class+ and what the future loo3s li3e in terms of overall 9Kuality


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of life: for consumers relative to this product class and the need that itsatisGes. >ou do N/T have to 9Gll in: every cell. >ou wont have thetime. >ou D/ need to determine which pieces you need to researchand e;plain for your audience in order to get the 9future: across.

Products/Industries

VC1 SUPPLY DEMAND

T1 T2 T3 T4 T5 T1 T2 T3 T4 T5

!

N

L

VC2 SUPPLY DEMAND

T1 T2 T3 T4 T5 T1 T2 T3 T4 T5

!

N

L

VC3 SUPPLY DEMAND

T1 T2 T3 T4 T5 T1 T2 T3 T4 T5

!N

L

VC1"Most #$sic %or&' i(en )* N$ture/NEED dri(en' VC2" !e+resents ,e(e,s o-Su++,* C.$in' #2# ,e(e, Ec.$n0es' VC3" Consu&er Le(e, Ec.$n0es' #2C'#r$nds T1"145155' T2"1515' T3"26652615' T4"26352645' T5"2675265 ",o)$,89.o,e 9or,d:' !"!e0ion$, 8)* A0ree&ent' e0 NA%TA' or )*eo0r$+.*' e0 Euro+e:' N"N$tion$, 8USA:' L"Loc$, 8St$te o- ;isconsin:


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4sing the ne;t page identify at least ONEpositiontypeper teammember+ using at least 3 o" the ma4or !ate'ories5 Cow does TCATposition apply to >/4" ' type8 Cow and %hy8 %ho would you wor3for 1Firm Level( to do TCAT position in >/4" Industry8 %ill the positionbe sustainable8 %hich 7ET 2#A04%L courses most apply to that

position8 %hy8 1$ee 7/" after ne;t page5(

The 26 Marketing Occupations

Product Management1 Product M$n$0er' consu&er 0oods De(e,o+s

ne9 +roducts t.$t c$n cost &i,,ions o- do,,$rs'9it. $d(ice $nd consent o- &$n$0e&ent A >o)9it. 0re$t res+onsi)i,it*

2 Ad&inistr$ti(e M$n$0er ?(ersees t.eor0$ni@$tion 9it.in $ co&+$n* t.$t tr$ns+orts+roducts to consu&ers $nd .$nd,es custo&er

ser(ice3 ?+er$tions M$n$0er Su+er(ises 9$re.ousin0

$nd ot.er +.*sic$, distri)ution -unctions o-tendirect,* in(o,(ed in &o(in0 0oods on t.e9$re.ouse -,oor

4 Tr$--ic $nd Tr$ns+ort$tion M$n$0er E($,u$test.e costs $nd )ene-its o- di--erent t*+es o-tr$ns+ort$tion

5 In(entor* Contro, M$n$0er %orec$sts de&$nd-or stocB+i,ed 0oods' coordin$tes +roduction9it. +,$nt &$n$0ers Bee+s tr$cB o- current,e(e,s o- s.i+&ents to Bee+ custo&erssu++,ied

7 Ad&inistr$ti(e An$,*st P,$nner Per-or&s cost$n$,*ses o- +.*sic$, distri)ution s*ste&s Custo&er Ser(ice M$n$0er M$int$ins 0ood

re,$tions 9it. custo&ers )* coordin$tin0 s$,esst$--s' &$rBetin0 &$n$0e&ent' $nd +.*sic$,distri)ution &$n$0e&ent

P.*sic$, Distri)ution Consu,t$nt E+ert in t.etr$ns+ort$tion $nd distri)ution o- 0oods

Advertising Account Eecuti(e M$int$ins cont$ct 9it.

c,ients 9.i,e coordin$tin0 t.e cre$ti(e 9orB$&on0 $rtists $nd co+*9riters In -u,,ser(ice$d $0encies' $ccount eecuti(es $reconsidered +$rtners 9it. t.e c,ient in +ro&otin0t.e +roduct $nd $idin0 in &$rBetin0 str$te0*

16 Medi$ #u*er An$,*st De$,s 9it. &edi$ s$,esre+resent$ti(es in se,ectin0 $d(ertisin0 &edi$$n$,*@es t.e ($,ue o- &edi$ )ein0 +urc.$sed

11 Co+*9riter ;orBs 9it. $rt director inconce+tu$,i@in0 $d(ertise&ents 9rites t.e teto- +rint or r$dio $ds or t.e stor*)o$rds o-te,e(ision $ds

12 Art Director ect M$n$0er' su++,ier Coordin$tes $nd o(ersees

t.e conductin0 o- &$rBet studies -or $ c,ient23 Account Eecuti(e' su++,ier Ser(es $s ,i$ison )et9een

c,ient $nd &$rBet rese$rc. -ir& si&i,$r to $n$d(ertisin0 $0enc* $ccount eecuti(e

24 Pro>ect Director' in.ouse Acts $s +ro>ect &$n$0er 8see22: -or t.e &$rBet studies conducted )* t.e -ir& -or9.ic. one 9orBs

25 M$rBetin0 !ese$rc. S+eci$,ist' $d(ertisin0 $0enc*Per-or&s or contr$cts -or &$rBet studies -or $0enc*c,ients

Non-Profit27 M$rBetin0 M$n$0er' +er-or&in0 $rts De(e,o+s $nd

directs &$i, c$&+$i0ns' -undr$isin0' $nd +u),icre,$tions -or $rts or0$ni@$tions


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$d(ertise&ents8Ad$+ted -ro& Careers in Marketing )* D$(id !osent.$,$nd Mic.$e, Po9e,, to )e +u),is.ed )* Prentice

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Step 6-Final Project Assignment