Step 4 – Marketing Materials Web Site Step - 4 Copyright 2009 R.D. Becker & J.P Englund

Step 4 – Marketing MaterialsStep 4 – Marketing Materials

Web Site Step - 4

Copyright 2009 R.D. Becker & J.P Englund

Cover LettersCover Letters

Marketing LettersMarketing Letters

ResumesResumes

Business CardsBusiness Cards

Proof of PerformanceProof of Performance


33

Marketing Materials

What is the purpose of the cover letter?

The purpose of the cover letter is to give you a chance to shoot yourself in the foot!

There are three (3) marketsThere are three (3) markets

1.1. Advertised (20%)Advertised (20%)

2.2. Not Advertised ( 80%)Not Advertised ( 80%)

3.3. Only in the mind of an Only in the mind of an executiveexecutive

44

Marketing Materials

55

Marketing Materials

Marketing MaterialsMarketing Materials

How long does a resume reviewer spend How long does a resume reviewer spend reading a resume when it is first picked reading a resume when it is first picked up?up?

What is the first thing the reviewer looks What is the first thing the reviewer looks for?for?

66

The Resume

4-17 seconds

Job Title

What will cause the reviewer to stop and read the resume in depth?Accomplishments


What must be in the top half of the first page?What must be in the top half of the first page?

77

1. Identification and contact information

2. Job Title

3. Job Objective (What you want to do) (What you will do for the employer)

4. Accomplishments

The Resume

Proof of PerformanceProof of Performance

Only use statistics in your resume Only use statistics in your resume IFIF you can prove you personally did you can prove you personally did themthem

88


The purpose of the cover letterThe purpose of the cover letter– To cause me to want to read your resumeTo cause me to want to read your resume– To provide an opportunity for you to shoot yourself in the footTo provide an opportunity for you to shoot yourself in the foot

Limit the letter to one pageLimit the letter to one page Address your letter to a real person - spell the name rightAddress your letter to a real person - spell the name right Don’t use platitudes – Don’t use platitudes – “I’m a quick learner, honest, hard “I’m a quick learner, honest, hard

working etc.”working etc.” Display your knowledge of the company and its problems.Display your knowledge of the company and its problems. What value do you bring?What value do you bring? Show your interest in the positionShow your interest in the position Describe specific skillsDescribe specific skills Give examples of your accomplishmentsGive examples of your accomplishments Tell them you will call them for an interviewTell them you will call them for an interview Say thank youSay thank you

Cover LettersCover LettersCover Letter Example1.doc


How long does a resume reviewer spend on a How long does a resume reviewer spend on a new resume?new resume?– 4 – 17 seconds4 – 17 seconds

No law requiring the reading of resumesNo law requiring the reading of resumes

What are the two questions in the mind of the What are the two questions in the mind of the resume reviewer?resume reviewer?– What does this person want to do?What does this person want to do?– Why should I read this resume?Why should I read this resume?

Resume ExampleResume Example– Resume Functional Example.doc


1111

The Resume FormatThe Resume Format(Top half of first page)(Top half of first page)

1212

E- Foliomn.comwww.efoliomn.com

Must have – Don’t use until----Must have – Don’t use until----

Functional or ChronologicalFunctional or Chronological– Functional vs Chronological resumesFunctional vs Chronological resumes– Resume TemplateResume Template

Top half of the first page is criticalTop half of the first page is critical


No more than two pages, No more than two pages, Type in Word or pdf.Type in Word or pdf. Tailor resume to specific job applied for with Job ObjectiveTailor resume to specific job applied for with Job Objective Focus must be on Accomplishments, not dutiesFocus must be on Accomplishments, not duties Do NotDo Not

– Get cute, no unique colors, fonts, funky graphics or You Get cute, no unique colors, fonts, funky graphics or You Tube/My Space linksTube/My Space links

DoDo– Crisp, clean, well-written, no spelling or grammatical errors, Crisp, clean, well-written, no spelling or grammatical errors,

white spacewhite space


Documents

Step 4 – Marketing Materials Web Site Step - 4 Copyright 2009 R.D. Becker & J.P Englund