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STEEP Analysis
Level 3
Prepared by: MEL First Prepared on: xx-xx-xx Last Modified on: 22-11-06Quality checked by: xxx
Copyright 2004 Asia Pacific Institute of Information Technology
Information Systems StrategyModule Code
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
Learning Outcomes
• What is STEEP Analysis?• Why do a STEEP Analysis• How to do a STEEP Analysis
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
Key Words
• Social
• Technological
• Economic
• Environmental
• Political
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
The Prescriptive Strategy Process
Mission & Goals
Objectives
Internal Capabilities
Strengths & Weaknesses
External Environment
Opportunities & Threats
Strategy
Implementation
Control
Feedback
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
What is a STEEP Analysis?
•A STEEP analysis is potentially wide ranging because considers any factors that are external to the organisation being analysed that may be relevant to the analysis. Factors are categorised into:• S ocial• T echnological • E conomic• E nvironmental • P olitical
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
Political conditions
Economic conditions
Socio-cultural conditionsTechnological conditions
Environmental conditions
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
Data about people• Demographic conditions• Changes in values/ attitudes• Changes in lifestyle• Attitudes toward work/ spare time• Education conditions • Work environment conditions• Health conditions• Changes in income distribution
Socio-cultural conditions
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
Technological conditions
•Spreading of and breakthrough in new technology• Public supported R&D- projects• Development in R&D • New patents and products
Data about scientific and technological developments
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
• Economic conditions• Gross national product (GNP)• Inflation rate• Wage level• Other costs• Private consumption and available income• Development of the rate of exchange• Public finances• Interest level• unemployment
Data about international, national, regional, and local economies
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
• Ecology• Pollution conditions• ”Green” energy • Energy conservation• Waste handling•Carbon Credits
Environmental conditions
Data related to energy, reusing and recycling, protecting biological bases, food protection, air and water quality
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
STEEP Analysis
Political conditions• Global, regional and national political development (administration, political parties etc.)• Tax politics• Labour market politics• Development in trade and industry politics in ASEAN and national• Agricultural politics• Public interference• Trade political conditions
Data about government policies
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
Why do a STEEP Analysis?
External analysis addresses the following questions. • What social, economic, political, environmental and technological
factors in the external environment influence your ability to accomplish your mission and vision?
• Which events or trends are having (or may have) an impact on your institution?
• How will these external factors develop? • What will the developments mean for your institution?
• How will developments affect your position in the marketplace, your stakeholders, your programs, your products and services, and
your institutional capacities? Derived from HORIZON Chapter Three, Market Research: External Analysis
<horizon.unc.edu/projects/CSM/default.asp?chap=3> (Accessed on 6/1/03)
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
How to do a STEEP Analysis?
• Gather information on environmental trends. • A trend is a data series of past, current, and future developments
that can be estimated or measured over time. • Trends exist in each sector of life (e.g., social, technological,
economic, environmental or political environments).
• For example, the number of unwed mothers is a trend in the social sector. We can obtain past data (e.g., the number of unwed mothers aged 13-18 from 1970 to last year), estimated data for
current year and projected data (e.g., to the year 2010). Derived from HORIZON Chapter Three, Market Research: External Analysis
<horizon.unc.edu/projects/CSM/default.asp?chap=3> (Accessed on 6/1/03)
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
How to do a STEEP Analysis?
• Gather information about potential developments or events.
• An event is a discrete, confirmable occurrence that makes the future different from the past.
• The passage of a bill requiring voluntary service for all 18 years olds would be an event that would affect enrolments
in colleges and universities. Derived from HORIZON Chapter Three, Market Research: External Analysis
<horizon.unc.edu/projects/CSM/default.asp?chap=3> (Accessed on 6/1/03)
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
How to do a STEEP Analysis?
• Make assumptions about where these trends, developments, and events are heading and which will be most important for your institution
• Explore the implications of different futures based upon these trends for your institution, developments, and events. These implications may be identified as threats and opportunities.
• Use a simple template grid documentDerived from HORIZON Chapter Three, Market Research: External Analysis
<horizon.unc.edu/projects/CSM/default.asp?chap=3> (Accessed on 6/1/03)
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
Template for STEEP Analysis
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
In class exercise
• Conduct a STEEP analysis for Malaysia.
Module Code and Module Title Title of SlidesInformation Systems Strategy
STEEP
Q & A
Question and Answer Session
