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STEAM Lip Balm
Lesson PlanSlides in White are for StudentsSlides in Yellow are for TeachersNotes under slides are for both
Balmy Polymer Prototypes
G YakmanFall 2009
nataliedee.com
Why Lip Balm?Sustainability •buy local & organic – support bee keepers•Less shipping to fill a needEntrepreneur skills•develop specific product based on research & design loop •create and maintain a team-based small startup company with real-life competition & consumers
Instructions• Follow the word document
and power point instructions
• All slides must have a picture – you must replace mine! – you may take photos or get them off the internet – you must reference pictures that you take or get – who took it or what site did it come from
• ** if there is more than one question on the slide, break it into multiple slides, each must have an original picture
• Your team must engineer (research, develop) and market your product based on target market survey results
• Each team member needs to be a leader of one or more part of the process
• Each team member must participate in each stage – put names by questions that each person answered – more than one name okay
Developing Lip Balm Products
Steps:1. Research2. Target Market3. Brainstorming4. Prototype Recipe5. Process6. Cost Analysis7. Marketing
http://carriesweetlife.blogspot.com/ - corndog lip balm
Team Members & Primary ResponsibilitiesTopic Skill Strength Needed Student Leader
Research: Organization, LA
Science Scientific, Natural
Social Studies Social & Technological
Language Arts/Music Word & Music
PE Kinesthetic
Target Market Logic & Math
Brainstorming Engineering & Social Arts
Prototype Technology, Math, Engineering
Cost Analysis Math
Marketing Artistic
Logo Fine Art
Slogan Media Writing
Label Technical Writing & Layout
Magazine Ad / Billboard Layout
Jingle Music
Commercial Videography & Media Writing
Lip Balm Products Business Plans 1. Research2. Target Market - unisex3. Brainstorming4. Prototype Recipe5. Process - produce a sellable batch of tubes
of lip balm6. Cost Analysis7. Marketing - logo, accurate and legal labels,
a shipping and display box, a print ad and a television commercial
http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/
Technology & Engineering Research
• What is out on the market currently in this category?– What variations are offered?– What is the packaging like?
• What supplies do you need?– Find a variety of recipes
• at least one per team-mate
• What are packaging options– What are the benefits and drawbacks of each?
http://sweetlemonmag.com/beauty/five-stellar-lip-balms-on-a-budget/
Social Studies Research• When invented?• When commercialized?• Where factories?• Who uses it?• Where is it found/sold?• Is there overall customer
satisfaction with the current industry?
• Is there room for industry growth?
Insert Relevant Picture
Science Research
• What is lip balm made of?
• What are the common categories of supplies?
• What specific supplies do most recipes have in common?
• What are the supplies that seem to vary most?
• Where do the supplies come from?
Language Arts / Music Research
• Technical Writing– How do others say to make it
• Media Writing– How do other companies
advertise it
• Jingles– What is a jingle for another lip
balm companyhttp://www.hottopic.com/hottopic/Hot+Topic+Foundation+Music++Life+Pomegranate+Lip+Balm-907223.jsp
Physical Ed / Health Research
• Athletes & Outdoor Careers – (ex: archaeologist)
• Health factor ingredients - medicinal
http://www.gracepromotion.biz/images/products/2010111233555964w1000h1000uswallow/flavour-lip-balm-sports-lip-balm.jpg
Math Research
• What are current prices of various lip balms?
• (at least one type per group member)
http://lifestyle.allwomenstalk.com/handy-tips-that-youve-probably-never-heard-of/10/
Target MarketDecide who your target market is and explain why
Develop a survey to find out what they will prefer for :
•colors•qualities•flavors•packaging styles•and what they will pay for it?
tvguide.com
SurveyStudents create 10 questions surveys here, but then give them all a standard survey to use so that there is more consistency in their results. See teacher documents for the recommended survey.
1.2.3.4.5.6.7.8.9.10.Comments:
Survey Results
Each student should collect 10 surveys from people in their target market, all students should work together to tallythe results and report them here.
http://cargocollective.com/brittanys_portfolio/Lip-Balm-Infographichttp://www.statista.com/statistics/195299/leading-us-lip-balm-brands-in-2012-and-2013-based-on-sales/
Example Recipes
Each team member should find an individual recipe.
Pic by Georgette Yakman
Recipe Commons
• What are the common CATEGORIES of supplies?
• What SPECIFIC SUPPLIES do most recipes have in common?
• What are the supplies that seem to vary most?
Brainstorming
Based on the results of your research and survey, brainstorm combinations that your group would like to propose as a viable product.
blog.composters.com
Prototype RecipeThe individual recipes should be evaluated to come up with a simple base recipe.
http://4.bp.blogspot.com/-87Lx9w3ODww/UPS9MOO-Z9I/AAAAAAAAHeU/FCwhu4V6tfs/s640/DIY+Lip+Balm+1.png
Prototype Process
• Write as a flow chart
Product Proposal
What & Why•Engineering•This is where students justify their choices for recipe, flavor & marketing ideas in relation to their target market.
http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/
Cost Analysis
• How much does everything cost for a single batch – include labor time
• How many batches can be made in a day?• In a week?• How much do you think you can sell them for?
newworldgeek.com
Budget AnalysisEach student should complete one line of this, so that all the students do the same math, but
for different ingredients.GENERAL SPECIFIC TYPE
USEDBULK COST PRICE FOR A
BATCH OF 50PRICE PER TUBE
WAX(approx.
(EX: BEADED BEESWAX)
(approx. 3.15 oz. per batch)
OIL (EX: OLIVE OR GRAPESEED OIL)
(approx. 3.15 oz. per batch)
BUTTER (EX: SHEA BUTTER)
(approx. 3.15 oz. per batch)
FLAVOR (approx. ½ tsp./ batch)
MEDICINE
CONTAINER
SEAL (OPTIONAL)
TOTALS WITHOUT OVERHEAD
Cost Results
• Small Batch
• What is the profit per tube after taking out for ‘labor/overhead’ costs?
http://happymoneysaver.com/wp-content/uploads/2013/03/burts-bees-recipe1.jpg
Make ProductEquipment needed:•Clean surface•Gloves for everyone – ideally face masks and hair nets too •Sterile containers for measuring processing•Sterile spoons for measuring & stirring•2 cup pyrex cup•Microwave•Cutter for students with block wax•Tube filler & spatula•Tubes & caps
All the ingredients go into the cup and put in the microwave for 2 mins, stir and put in the microwave in 30 sec. spurts until all the ingredients are melted. DO NOT BOIL!
Test Batch• After melting, drop a few drops of the mixture onto some
waxed paper & after it cools in about 3 minutes, have the team try it and decide if it’s the right consistency
• Put in photo and each person’s opinion and overall decision to correct or not
Member 1 Member 2 Member 3 Member 4 Member 5 Consensus - more or less
Wax
Oil
Butter
Flavoring
Medicinal
Prototype Correction
• What things were good about it?
• What things need to be improved?
• What do you think you need to do to improve them?
• Did your theory of correction work?
mathfashionista.com
Process Correction
• Materials and Supplies Analysis• Did you have what you needed?• Did you follow the directions?• What changes would you make next time?
newworldgeek.com
Final Recipe• Did you change your recipe? If so, put the
corrected version here. If not, copy the original version here.
http://www.auroma.com.au/recipes-1/
Final Process• Did you change your process from the
directions you first made? If so, put the corrected version here. If not, copy the original version here.
Pic by Georgette Yakman
Basic Marketing
• Label• Print Ad
http://cooljustice.blogspot.com/2009/02/krayeske-calhoun-economic-summit.html
Sticker-Style Commercial Labels
• Design your label.• Use the commercial
template.• Print them.• Roll them on the
tubes so that the sticker seals them closed.
http://www.onlinelabels.com/Templates/OL1102-template-microsoft-word.htm
Labels
• Design your label.– (1 ½” x 2”)
• Print them.• Cut them.• Put them on the tape.• Roll the tape on the tube.• Seal the tubes.
Label Examples
Advanced Marketing
• Packaging• Video Commercial• Selling
kristy-tom.com
https://www.elementsbathandbody.com/15-oz-Natural-Lip-Tube-WITH-CAP-pr-375.html
Technology & Engineering Extensions3D-Printer Extension
• Start a fad of kids personally designing custom lip-balm cases with refillable stations of their favorite flavor.
• Design and build machine that melts and dispenses of the product.
ST∑@M
More info:www.steamedu.com
Science & Technology interpreted through Engineering & the Arts,
all understood with elements of Mathematics.