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© Global Tourism Solutions (UK) Ltd www.globaltourismsolutions.co.uk Page 1
Angus STEAM Tourism Economic Impacts 2018 Report Narrative Summary
Angus’ Visitor Economy 2018 This is a summary of the annual tourism trends research undertaken for Angus Council by Global Tourism Solutions (UK) Ltd.
1.17 million Tourism Visits to Angus in 2018
451,900 visits were made by visitors staying in Angus as part of a
holiday or short break, generating
1.9m nights in accommodation across the area
716,400 visits made by Day
Visitors to Angus in 2018
£240 million was
generated within the local economy through visitor and tourism business expenditure £ Day Visits generated £41.4 million
for the economy of the area
On average, visitors
staying in Angus stay 4.2 nights
and spend
£30 million on
local accommodation
Staying visitors generate a total economic impact of £199 million
for businesses in Angus
Visitors to Angus are vital to local businesses,
supporting more than 3,883 full time equivalent jobs
Economic Impact increased by 29% between 2010 and 2018
2.6m Visitor Days and Nights generated
by staying and day visitors
in 2018
Day Visitors increased by 38% between 2010 and 2018 Staying visitor numbers increased by
37% between 2010 and 2018
© Global Tourism Solutions (UK) Ltd www.globaltourismsolutions.co.uk Page 2
Visitor Types Staying Visitors encompass all tourists staying overnight for at least one night in one of the following types of accommodation:
Serviced Accommodation - including Hotels, Guest Houses, B&Bs, Inns
Non-Serviced Accommodation – including Self-Catering properties such as Houses, Cottages, Chalets and Flats, as well as Camping and Caravanning, Hostels and University / College accommodation
Staying with Friends and Relatives (SFR) – unpaid overnight accommodation with local residents
Day Visitors visiting the area on a non-routine and non-regular leisure day trip from a home or holiday base
Visitor Numbers In 2018 there were over a million estimated tourism visits to Angus (1,168,290); representing a jump of 8.0% on the previous year. Overall, 39% of visitors (451,900) stayed in the area for one or more nights, the remaining 61% of visitors (716,400) were Day Visitors to Angus. Visitor numbers to Angus have increased steadily by 37.4% since 2010. Over the same period of time Day Visitor numbers have increased by 38% and Staying Visitor numbers by 37%, both
showing sustained growth throughout tourism in Angus over the past nine years. Within the staying visitor sector, non-serviced accommodation numbers grew by 11.1% over the previous year, and Day Visitors by 11%, reflecting the impact of The Open Golf tournament in Carnoustie.
Key Figures: Visitor Numbers
Visitor Numbers Serviced Non-Serviced SFR Staying Visitors Day Visitors All Visitors
2018 Ms 0.143 0.167 0.142 0.452 0.716 1.168
2017 Ms 0.139 0.150 0.147 0.436 0.645 1.082
Change 17/18 % 2.5 11.1 -3.3 3.5 11.0 8.0
2009 2018
Total Visitor
Numbers
1.17m
Staying Visitors
39% of Visits
Day Visitors
61% of Visits
Visitor Numbers - 2018 - M - Share of Total
TOTAL1.17m
12%
14%
12%
39%
61%Serviced
Non-Serviced
SFR
Staying Visitor
Day Vis i tor
Total
M0.14
0.17
0.14
0.45
0.72
1.17
Visitor Numbers - Total
000s8
77
.30
85
0.2
8
89
6.5
9
87
9.4
0
93
2.6
7
95
7.3
9
95
3.2
6
1,0
30
.40
1,0
81
.85
1,1
68
.29
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Tourist Numbers Linear (Tourist Numbers)
2010
2011
2012
2013
2014
2015
2016
2017
2018
-3.1%
5.4%
-1.9%
6.1%
2.7%
-0.4%
8.1%
5.0%
8.0%
% ChangeYear on Year
© Global Tourism Solutions (UK) Ltd www.globaltourismsolutions.co.uk Page 3
Visitor Days Visitor Days take into account those visitors who stay at any destination for more than a day. For example, if a family of five stay three nights, they will not only account for five visitors, but also fifteen visitor days. Visitors to Angus spent an estimated 2,592,600 days in the area as part of a tourism day trip, holiday or short break in 2018; total visitor days were up by 4.1% over the previous year. Staying visitors account for 72% of all visitor days, with non-serviced
accommodation still accounting for 35% of the total and average stays of 5.5 days, which indicates week-long stays in the area. Year on year Visitor Days have been growing steadily as shown in the bar graph to the right (up 30.2% since 2010), which in turn means visitors are gradually lengthening their stay in the Angus Council area.
Key Figures: Visitor Days
Visitor Days Serviced Non-Serviced SFR Staying Visitors Day Visitors All Visitors
2018 Ms 0.312 0.920 0.645 1.876 0.716 2.593
2017 Ms 0.311 0.863 0.670 1.844 0.645 2.490
Change 17/18 % 0.2 6.6 -3.8 1.7 11.0 4.1
Average length of stay in days for different visitor types to Angus in 2018
Total Visitor Days
2.59m
All Staying Visitors
4.2
Day Visitors
1
All Visitors
2.2
Serviced Accommodation
2.2
Non-Serviced Accommodation
5.5
Staying with Friends/Relatives
4.5
Visitor Days - 2018 - M - Share of Total
TOTAL2.59m
12%
35%
25%
72%
28%Serviced
Non-Serviced
SFR
Staying Visitor
Day Vis i tor
Total
M0.31
0.92
0.64
1.88
0.72
2.59
Visitor Days - Total
000s
2,0
67
.89
1,9
90
.73
2,0
96
.28
2,0
95
.19
2,1
51
.45
2,2
91
.57
2,3
02
.14
2,4
54
.71
2,4
89
.91
2,5
92
.60
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Tourist Days Linear (Tourist Days)
2010
2011
2012
2013
2014
2015
2016
2017
2018
-3.7%
5.3%
-0.1%
2.7%
6.5%
0.5%
6.6%
1.4%
4.1%
% ChangeYear on Year
© Global Tourism Solutions (UK) Ltd www.globaltourismsolutions.co.uk Page 4
Economic Impact Tourism visits to Angus in 2018 generated a total economic impact of £240.06m, an increase of 4.0% on 2017, but a sustained increase of 29% since 2010 (all monetary figures in this narrative report are indexed, unless stated, to allow direct comparison). The total economic impact in 2018 comprises the expenditure of visitors on goods and services, totalling £171.44m, and the indirect and induced economic effects of local businesses and residents spending tourism revenues locally, accounting for a further £68.62m. The greatest gain in economic impact over the past year
took place within the Day Visitor sector, which increased by 14.4%, reflecting the impact of The Open Golf tournament at Carnoustie in 2018. The total average spend per visitor per day to Angus has increased to £93; per Day Visitor is £58; per non-serviced accommodation visit £652 and per serviced accommodation visit is £134 per day and £294 per visit. Key Figures: Economic Impact (un-indexed)
Economic Impact Serviced Non-Serviced SFR Staying Visitors Day Visitors All Visitors
2018 £m 41.74 109.12 47.85 198.71 41.35 240.06
2017 £m 40.16 104.69 49.85 194.70 36.16 230.86
Change 17/18 % 3.9 4.2 -4.0 2.1 14.4 4.0
Average economic impact generated per person by each type of visitor to Angus in 2018
Total Economic
Impact
£240.06m
Day Visitors
£58 per Day
Staying with Friends and Relatives
£74 per Day £334 per Visit
Non-Serviced Accommodation
£119 per Day £652 per Visit
All Visitors
£93 per Day £204 per Visit
Serviced Accommodation
£134 per Day £294 per Visit
All Staying Visitors
£106 per Day £445 per Visit
ECONOMIC IMPACT - 2018 Indexed - £M - Share of Total
TOTAL£240.06m
17%
46%
20%
83%
17%
Serviced
Non-Serviced
SFR
Staying Visitor
Day Vis i tor
Total
£M41.74
109.12
47.85
198.71
41.35
240.06
2018 Prices £M
Economic Impact - Indexed - Total
19
1.8
5
18
6.1
1
18
8.4
8
19
7.9
7
20
5.7
6
22
0.4
4
21
5.9
5
24
1.7
8
23
9.9
9
24
0.0
6
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Economic Impact Linear (Economic Impact)
2010
2011
2012
2013
2014
2015
2016
2017
2018
-3.0%
1.3%
5.0%
3.9%
7.1%
-2.0%
12.0%
-0.7%
0.0%
% ChangeYear on Year
© Global Tourism Solutions (UK) Ltd www.globaltourismsolutions.co.uk Page 5
Employment Supported by Tourism
The expenditure and activity of visitors to Angus in 2018 supported a total of 3,883 Full-Time Equivalent jobs (FTEs). Employment has remained relatively stable over the past two years but has risen overall since 2010 by 16.6%. Total employment includes the jobs generated by the expenditure of visitors on goods and services, totalling 2,848 FTEs in 2018, and the indirect and induced employment supported through local businesses and residents spending tourism revenues locally, accounting for a further 1,035 FTEs. The largest sectors for direct employment were Accommodation (729 FTEs), which has remained largely unchanged; followed by Food & Drink (666 FTEs); Shopping (629 FTEs) and then Transport (620 FTEs).
Employment Supported by Tourism 2010-2018: Full-Time Equivalents (FTEs) by Type
Total FTEs
Supported in 2018
3,883
Definitions: Accommodation: Payments for overnight stays in accommodation, such as room rates for serviced accommodation, or pitch fees and
hire charges for non-serviced accommodation.
Recreation: Covering expenditure on a wide range of leisure activities such as museum, event, concert / theatre and attractions attendance as well as sports participation and spectating.
Transport: Expenditure within the destination on travel, including fuel and public transport tickets.
Food and Drink: Spend on eating and drinking at restaurants, cafes and other venues, takeaway food, snacks and groceries.
Shopping: What visitors spend on items including clothing / jewellery, household items, music / films / games, gifts and smaller items, books and maps, plants and garden items.
Indirect: The expenditure by local tourism businesses within the local supply chain.
Richard J MacDonald Director (Scotland)
GTS (UK) Ltd [email protected]
2019
2018 2010 +/- %
729 734 -0.7%
666 561 18.7%
204 161 26.4%
629 529 19.0%
620 539 15.1%
2,848 2,524 12.8%
1,035 807 28.2%
3,883 3,331 16.6%
SectorsSectoral Distribution of Employment - FTEs
Indirect
TOTAL
Accommodation
Food & Drink
Recreation
Shopping
Transport
TOTAL DIRECT
18.8%
17.1%
5.3%16.2%
16.0%
26.7%
Accommodation
Food & Drink
Recreation
Shopping
Transport
Indirect
