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STEAM BUSINESS UPDATE
PRESENTATION OVERVIEW
How is Steam growing?
Developer Tool Improvements
Community Expansion
The Steam Universe is Expanding
HOW IS STEAM GROWING?
75 Million Active Users
7.5 Million Concurrent
25 Languages
Currency: €, $, ₤, R$ and P
Over 40 Payment Methods
Global Content Servers
HOW IS STEAM GROWING?
WORLDWIDE MARKETPLACE
HOW IS STEAM GROWING?
STEAM ACTIVE USERS 2011 - 2013
30
35
40
45
50
55
60
65
70
75
2011 2012 2013
Mill
ion
s
75 MM
52 MM
44 MM
HOW IS STEAM GROWING?
WORLDWIDE STEAM SALES BY REGION 2013
North America
41%
Western Europe
40%
Oceania
5%
Russian Territories
5%
Asia
3%
South America
2%
Eastern Europe
2%
Other
1%
South East
Asia
1%
HOW IS STEAM GROWING?
EXPANSION METHODOLOGY
3 Part Approach
Research and price products properly
Support the local currency
Support local payment methods
HOW IS STEAM GROWING?
STEAM REVENUE $ - RUSSIA
2010 2011 2012 2013
+ 300%
YOY
+ 208%
YOY
+ 128%
YOY
Sept 2011
Released
Rubles Support
HOW IS STEAM GROWING?
STEAM REVENUE $ - BRAZIL
2011 2012 2013
+ 65%
YOY
+ 75%
YOY
Nov 2012
Released
Real Support
HOW IS STEAM GROWING?
NEW CURRENCIES FOR 2014
Current Currencies:
€, $, ₤, R$, P
Note: All un-highlighted territories transact in USD
HOW IS STEAM GROWING?
NEW CURRENCIES FOR 2014
Current Currencies:
€, $, ₤, R$, P
Note: All un-highlighted territories transact in USD
2014 Target Currencies:
A$, ฿, CA$, kr, Mex$, ,
NZ$, ₱, RM, Rp, S$, ₴, ¥
Currently available in:
GameStop, Target, Best Buy, 7-Eleven,
Walmart, GAME, Media Markt, Saturn,
FNAC, Dixons, & more…
More stores & Territories in 2014
HOW IS STEAM GROWING?
NEW PAYMENT METHODS
DEVELOPER TOOL IMPROVEMENTS
DEVELOPER TOOL IMPROVEMENTS
GAMES RELEASED ON STEAM
0
100
200
300
400
500
600
700
2011 2012 2013
636
(+ 66% YOY)
382
323
DEVELOPER TOOL IMPROVEMENTS
TOOL IMPROVEMENTS
Ship content directly
Google Analytics support
Engage with 3,000 other developers
Coming Soon:
Request promotions
Front page visibility
STEAM COMMUNITY EXPANSION
Community Hubs
User Generated Content
User Created Guides
Steam Mobile
User Reviews
Early Access
Trading Cards
STEAM COMMUNITY EXPANSION
PART OF A DEEP COMMUNITY
Over 7 Million Users [45% iOS, 55% Android]
STEAM COMMUNITY EXPANSION
STEAM MOBILE APPS
STEAM COMMUNITY EXPANSION
USER REVIEWS
1.2M reviews submitted in under 60 days
Help make informed purchase decisions
Share customer experiences
Designed to evolve with your game
Valuable source of feedback
STEAM COMMUNITY EXPANSION
EARLY ACCESS
Over 100 games
Flexible space to develop games
Get valuable feedback
Set customer expectations
Collect
Trade
Sell
Personalize
STEAM COMMUNITY EXPANSION
TRADING CARDS
2013 Holiday Sale Highlights
1.7 Million holiday in-game items given out
2 Million snow globe card trades
2 Million daily community market transactions
STEAM COMMUNITY EXPANSION
HOLIDAY SALE COMMUNITY ENGAGEMENT
THE STEAM UNIVERSE IS
EXPANDING
Coming Soon
Access Content on other
PC’s in Your Home
Connects any two machines
running Steam
No specific hardware
or OS requirements
THE STEAM UNIVERSE IS EXPANDING
IN-HOME STREAMING
Remembers familiar users per computer
Support for local co-op
Limited library lending among family members
Kids’ accounts & parental settings
THE STEAM UNIVERSE IS EXPANDING
FAMILY SHARING
THE STEAM UNIVERSE IS EXPANDING
STEAM IN THE LIVING ROOM
14 Steam Machines revealed at CES
Range of prices and specifications
Steam Machines Will:
Boot directly into SteamOS
Ship with Steam Controller