STAY WELL THIS WINTER | FLU VACCINATION€¦ · Web viewstarted in October to help people aged 65 or over, those with long-term health conditions, pregnant women and parents of children

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> Contents page

Introduction page 3

Social media campaign page 4

Overview of activity page 5

Flu vaccination specific content page 7

Flu vaccination general content page 10

Flu myth film page 12

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STAY WELL THIS WINTER | FLU VACCINATION

SOCIAL MEDIA TOOLKIT

NOVEMBER 2015

> INTRODUCTION

Winter can be seriously bad for our health and a challenging time for the NHS, particularly

urgent and emergency care services. A joint national initiative from NHS England and Public

Health England called Stay Well This Winter, started in October to help people aged 65 or over,

those with long-term health conditions, pregnant women and parents of children aged two,

three and four and in school years 1 and 2 stay well this winter.

The Stay Well This Winter campaign is not about preventing those that need urgent care from

going to hospital, but aims to help those that are most vulnerable to falling seriously ill with

winter ailments avoid needing hospital treatment by providing simple advice to protect them.

This social media toolkit concentrates on the Flu vaccination aspect of the campaign. The overall

flu vaccination activity is aimed at key at risk groups reminding them about the importance of

taking up the offer of a free flu vaccination. It is crucial that it is communicated that flu

vaccination is still our best defence against a serious illness which can result in hospitalisation

and even death.

The social media content in this toolkit focuses mainly on encouraging the uptake of the flu

vaccine amongst pregnant women and parents of children aged two, three and four and in

school years 1 and 2. By supporting our activity through your social media channels this will

help us to reach more people with our campaign messages. This will help increase awareness

about the benefits of flu vaccination, encourage uptake in your area and generate relevant

conversations to help our audiences stay well and healthy throughout winter.

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> SOCIAL MEDIA CAMPAIGN

Stay Well This Winter social media messaging will appear across NHS Choices’ Twitter and

Facebook channels (listed per below). Please follow these channels and repost content that is

relevant to your audiences:

Twitter: https://twitter.com/NHSChoices

Facebook: https://www.facebook.com/NHSChoices

Campaign hashtag: #StayWellThisWinter

We have created specific flu vaccination campaign posts and content for you to use. If you are

creating your own Stay Well This Winter posts please check that they are in line with the

campaign key messages which are available in the campaign PR toolkit. The PR toolkit and all

content are available via the PHE Campaign Resource Centre under the Stay Well This Winter

tabs at the link below; you will need to sign-in to view these pages:

https://campaignresources.phe.gov.uk/resources/SWTW

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https://www.facebook.com/NHSChoices

https://twitter.com/NHSChoices

> OVERVIEW OF ACTIVITY

The purpose of the Stay Well This Winter flu vaccination social media campaign is to reinforce

our flu vaccination call to action: Don’t put off getting the flu vaccination. If you’re eligible get it

now. It’s free because you need it.

Our content is mainly aimed towards parents of eligible children and pregnant women about

the flu vaccine, as well as the other key at risk groups. We will drive engagement by reminding

our audience that they are eligible for the free flu vaccine and busting common flu myths. The

content will provide fans and followers a platform to receive accurate information as well as

ensure that the relevant audiences have the key information they need.

We have created posts to be used on your facebook and twitter channels and made campaign

imagery and videos available. We know that posts that include images or videos are much more

engaging. The content has been clearly labelled in the toolkit to match the assets available for

download on the PHE Campaign Resource Centre.

As there are a number of key audiences, we need to ensure that we direct them to information

that is relevant to them. There is specific flu vaccination information for each at risk group on

NHS Choices, details are below:

http://www.nhs.uk/Conditions/pregnancy-and-baby/Pages/flu-jab-vaccine-

pregnant.aspx for content relating to pregnancy and the free flu jab

http://www.nhs.uk/Conditions/vaccinations/Pages/child-flu-vaccine.aspx for parents of

children aged two, three or four or in school years 1 and 2

http://www.nhs.uk/Conditions/vaccinations/Pages/who-should-have-flu-vaccine.aspx

for general content about the flu vaccine and who is eligible get it

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http://www.nhs.uk/Conditions/vaccinations/Pages/who-should-have-flu-vaccine.aspx

http://www.nhs.uk/Conditions/vaccinations/Pages/child-flu-vaccine.aspx

http://www.nhs.uk/Conditions/pregnancy-and-baby/Pages/flu-jab-vaccine-pregnant.aspx

http://www.nhs.uk/Conditions/pregnancy-and-baby/Pages/flu-jab-vaccine-pregnant.aspx

The posts we have created use shortened versions of the URL links above. Please use the URLs

in the posts provided to help us to track campaign activity.

FLU VACCINATION SPECIFIC CONTENT

The below posts and content have been separated into tables for our two main audiences:

Pregnant women

Parents of children aged two, three and four and in school years 1 and 2

All campaign images and videos can be used on your channels up until February 29th 2015.

Please contact [email protected] if you would like to use anything past this date.

Pregnant women:

Facebook Twitter Suggested Image

If you are pregnant, you are

eligible for the flu vaccination

free of charge. It’s free because

you need it. #Staywellthiswinter

Speak to your GP, pharmacist or

midwife today

http://po.st/PHEFLU1

If you’re pregnant you’re

eligible for the free flu jab.


#staywellthiswinter

SWTW_Flu_pregnant_1

The flu vaccine reduces the risk

of complications for pregnant

women if they catch flu.

Pregnancy naturally weakens the

body’s immune system and as a

result pregnant women may be

The flu jab reduces the risk of

complications for pregnant

women if they catch flu

#staywellthiswinter

SWTW_Flu_pregnant_1

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mailto:[email protected]

less able to fight off infections,

increasing the risk of becoming

ill as a result of flu


#staywellthiswinter

If you’re pregnant you are

entitled to a free flu jab. It

reduces the risk of complications

for both you and your baby if

you catch flu. Ask your GP,

pharmacist or midwife about the

free flu jab http://po.st/PHEFLU1

#staywellthiswinter

Get a free flu jab to protect you

from flu this winter

#staywellthiswinter


Flu_pregnant_2

Or

Flu_pregnant_3

Flu vaccination is safe at any

stage of pregnancy. It reduces

the risk of complications for both

you and your baby if you catch

flu. http://po.st/PHEFLU1

#staywellthiswinter

You can get the free flu jab at

any stage of pregnancy


#staywellthiswinter

SWTW_Flu_pregnant_1

Whatever stage of pregnancy

you’re at, get the flu jab and

protect yourself and the baby


#staywellthiswinter

Whatever stage of pregnancy

you’re at get the flu jab and

protect yourself and the baby


Flu_pregnant_3

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Parents of children aged two, three and four and in school years 1 and 2:

Facebook Twitter Suggested Image

If you have children aged two,

three or four they are eligible for

a free flu vaccination. Don’t put it

off. http://po.st/PHEFLU2

#staywellthiswinter

They are eligible for the free

flu vaccine


#staywellthiswinter

Flu_parents_1

If you have children in school

years 1 or 2 they are eligible for a

free flu vaccination. Don’t put it

off. http://po.st/PHEFLU2

#staywellthiswinter

They are eligible for the free

flu vaccine #staywellthiswinter


Flu_parents_2

Are your children aged two, three

or four? Or in school years 1 or

2? Protect them with the flu

vaccine. It’s free, fast and

painless http://po.st/PHEFLU2

#staywellthiswinter

Protect them with the free flu



Flu_parents_3

As above Protect them with the free flu



Flu_parents_2

Flu can be serious for young

children. If you have children

aged two, three or four or in

school years 1 or 2 make sure

Flu can be serious for children

aged 2, 3 or 4. Make sure they

have the flu vaccine


SWTW_Flu_parents_4

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http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1


http://po.st/NSflu1

they have the flu vaccination


#staywellthiswinter

As above Flu can be serious for children

in school years 1 or 2. Make

sure they have the flu vaccine


Flu_parents_2

The nasal spray flu vaccine is

recommended for all healthy

two, three and four-year-old

children plus children in school

years one and two


#staywellthiswinter

Children aged 2,3 and 4 can

have the free flu nasal spray.

#staywellthiswinter


SWTW_Flu_parents_4

Children aged two, three or four

and in school years 1 and 2 are

eligible for the free flu nasal

spray. Follow the link and find

out more about the flu vaccine


#staywellthiswinter

Children aged 2, 3 and 4 & in

school years 1 or 2 can have

the free flu nasal spray.


Flu_parents_3

Do you have children aged two,

three or four or in school years 1

or 2? You can help protect them

from flu with one simple nasal

spray vaccination

Protect them from flu with a

free flu vaccine


#staywellthiswinter

Flu_parents_3

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http://po.st/kidflu

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1

http://po.st/NSflu1


#staywellthiswinter

FLU VACCINATION GENERAL CONTENT

As well as targeting pregnant women and parents we have created posts and content that dispel

the common myths about flu and further amplify the flu vaccination activity for all at risk

groups.

Facebook Twitter FLU Myth Images

Cold weather can be

particularly harmful for people

aged 65 or older. Make sure

they’re protected from flu this

winter find out more

information about the free flu

jab here http://po.st/PHEFLU3

People aged 65 or older are

eligible for a free flu jab. Make

sure they #staywellthiswinter

http://po.st/PHEFLU 3

Flu_jab_reminder

Do you have a long-term health

condition or know someone

who does? Flu can make the

effects of existing conditions

worse and makes complications

like pneumonia more likely.

Speak to your GP or pharmacist

to get a free flu jab


If you have a long term health

condition don’t forget to get the

flu jab #staywellthiswinter


Flu_jab_reminder

Having the flu vaccine does not

give you flu. Find out if you or

Find out if you or your family

are eligible for the free flu

SWTW_Flu_vaccine_1

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http://po.st/NSflu1

your family are eligible for the

free flu vaccine here


#staywellthiswinter

vaccine here


#staywellthiswinter

Flu cannot be treated with

antibiotics. Viruses cause flu,

and antibiotics only work

against bacteria. Make sure

you’re well informed and visit

NHS Choices to find out if you

or your family are eligible for a

free flu vaccine.


#staywellthiswinter

Flu can’t be treated with

antibiotics. Find out if you’re

eligible for the free flu vaccine


SWTW_Flu_antibiotics

If you are eligible for a free jab

you need to get a new one

every year. The flu virus can

change so make sure you

contact your GP or pharmacist

for more information


#staywellthiswinter

If you’re eligible for a free flu jab

you need a new one every year

#staywellthiswinter


SWTW_Flu_vaccine_2

Vitamin C won’t stop you from

getting flu. Find out if you or

your family are eligible for a

free flu vaccine. Find out more

about flu and the flu vaccine

here http://po.st/PHEFLU3

Find out if you or your family

are eligible for the flu vaccine


#staywellthiswinter

SWTW_Flu_vaccine_VitC

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#staywellthiswinter

Do you know if you or your

family are eligible for a free flu

vaccine? Visit NHS Choices and

find out more here


#staywellthiswinter

Visit @NHSChoices to find out if

you or your family are eligible

for a free flu jab


SWTW_Flu_vaccine_3

>> Flu myths film

To tackle the myths and misconceptions which can prevent some eligible people from getting

the free flu vaccination, a short, humorous film has been developed. The film features a cast of

children who educate each other on the importance of the flu vaccination and Dr Ranj,

paediatrician and media medic, provides a voiceover. The content is hosted on the Public Health

England Youtube channel. We would encourage you to share this video with your followers.

The flu myths film has also been cut into seven shorter 30 second social media friendly clips, and

will be shared organically via the NHS Choices Facebook and twitter channels. They are also

available to you on the PHE Campaign Resource Centre and have been clearly labelled below.

We recommend that you post videos directly to your social media profiles with the video file

embedded in Twitter and Facebook if you can.

To upload videos to Twitter just follow this link < https://video.twitter.com> and ensure you are

logged in as the official account.

All campaign images and videos can be used on your channels up until February 29th 2015.

Please contact [email protected] if you would like to use anything past this date.

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mailto:[email protected]

https://video.twitter.com/


http://po.st/FLUvid

http://po.st/FLUvid



Flu myths video content:

Facebook Twitter Corresponding link or cut

down version

Have you watched the new flu

film from NHS Choices? You can

help protect yourself and your

family from flu by learning more

and finding out if you’re eligible

for a free flu vaccine. Watch the

video and just follow the link.

Easy! http://po.st/PHEFLU3

Have you watched the

@NHSChoices flu film yet?

#staywellthiswinter and learn

more about flu

http://po.st/FLUvid

If you are eligible for a free jab

you need to get a new one

every year. The flu virus can

change so make sure you

contact your GP or pharmacist

for more information


#staywellthiswinter

If you’re eligible for a free flu jab

you need a new one every year

#staywellthiswinter

http://po.st/FLUvid

OR

short video version:

SWTW_Flu_jab_1

Did you have the flu jab last

year? The flu virus changes so

you need a new one every year.

Watch @NHSChoices’ new flu

film for more information


Watch the new @NHSChoices

flu film and find out how to

protect you and your family

from flu #staywellthiswinter

http://po.st/FLUvid

OR


SWTW_Flu_jab_2

Flu cannot be treated with

antibiotics. Viruses cause flu,

and antibiotics only work

Flu can’t be treated with

antibiotics. Find out if you’re

eligible for the free flu vaccine

OR


SWTW_Flu_jab_3

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http://po.st/FLUvid


http://po.st/FLUvid


http://po.st/FLUvid


against bacteria. Make sure

you’re well informed and visit

NHS Choices to find out if you

or your family are eligible for a

free flu vaccine.


#staywellthiswinter

Cold weather can be

particularly harmful for people

aged 65 or older. Make sure

they’re protected from flu this

winter find out more

information about the free flu

jab here http://po.st/PHEFLU3

People aged 65 or older are

eligible for a free flu jab. Make

sure they #staywellthiswinter


http://po.st/FLUvid

OR


SWTW_Flu_jab_4




children http://po.st/PHEFLU2

#staywellthiswinter

Are your children aged 2-4?

Protect them from flu with a

free flu vaccine


http://po.st/FLUvid

OR


SWTW_Flu_jab_5




children plus children in school

years one and two


#staywellthiswinter

Are your children aged 2-4 or in

school years 1 or 2? Protect

them from flu with a free flu

vaccine

http://po.st/FLUvid

OR


SWTW_Flu_jab_6

Confused about flu? Watch the

new flu film on @NHSChoices

for information you need to

Don’t be confused about flu,

watch @NHSChoices’ film and

#staywellthiswinter

http://po.st/FLUvid

OR


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http://po.st/FLUvid

http://po.st/FLUvid

http://po.st/kidflu

http://po.st/FLUvid

http://po.st/kidflu

http://po.st/kidflu

http://po.st/FLUvid




help you and your family to

#staywellthiswinter


SWTW_Flu_jab_7

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http://po.st/kidflu

Documents

STAY WELL THIS WINTER | FLU VACCINATION€¦ · Web viewstarted in October to help people aged 65 or over, those with long-term health conditions, pregnant women and parents of children