m i ss o n statem ent m a r k eti n g pla n

lo g o d es i g n

style g u i d e

stati o n a ry

sto r efro nt

pro d u ct d ev elo pm ent

w ebs ite d es i g n

o utd o o r a dv erti s i n g

v eh i c le a dv erti s i n g

po stca r d s

pro d u ct d i s play

Stay Sharp is a street wear clothing brand from San Diego, California. At

Stay Sharp we know how to get things done our way. Stay Sharp is more

than a clothing company, its a way to express yourself . At Stay Sharp we

are creating things now and remembering it later.

We offer shirts, jackets, hats and many accesories. At Stay Sharp we pride ourselves in

giving you quailty clothing. Our products will have artistic and bold designs. Our com-

pany is inspired by the music scene and action sports. Our products gain exposure

through bands and action sports athletes by promoting our products at shows and

venues.

Stay Sharp’s target market would be range from teens to young adults. We would also

target up and coming musicians and action sports athletes. The bands that would wear

and promote our products would be A Day To Remember, Memphis May Fire, Sleeping With

Sirens, Pierce The Veil, and We Came as Romans. The Action Sports athetes we would

support would be Ryan Villapoto, Nyjah Huston, Shaun White and Chris Huhges. These

bands and athletes would promote our products.

TYPEFACE = COLLEGIATEBLACKFLF ABCDEFGHIJKLMNOPQRSTUVWXYZ

GOLD

C=6

M=12

Y=96

K=0

black

C=0

M=0

Y=0

K=100

s tay s h a r p c l o t h i n gB R A N D O N L O Z A N O i 1 7 0 8 C O P P E R P E N N Y D R I V E S A N D I E G O , C A 9 2 1 0 0 i S TAY S H A R P @ G M A I L . C O M i W W W . S TAYS H A R P . C O M i ( 6 6 6 ) 6 6 6 - 6 6 6 6

This is our family of musicians. We are thankful for working with such talented musicians

that share the same passion that drive us here at Stay Sharp, that is to live your life to the

fullest.

Brandon Lozano

Applied Branding T 3

Winter 2012

Ria Lwereke