Embed Size (px)
Citation preview
2015MEDIAGUIDE
STAY AHEAD OF THE GAME
AthleticBusinessFor nearly 40 years, athletic, fitness and recreation owners and managers have relied on Athletic Business to help them stay ahead of the
game in a rapidly evolving business landscape. Athletic Business, through its highly regarded print and digital platforms, remains the smart
investment for forward-thinking manufacturers and service providers committed to expanding their reach across North American athletic and
recreation facilities:
• 40,000+ readers that are primary decision-makers or have buying influence
• Award-winning editorial that is the most read in the industry
• 32,000 daily E-News subscribers with average open rates of 35 percent
• More than 125,000 monthly visits to www.athleticbusiness.com — as much as 10 times more than competitors. More than 85,000 unique visitors and 225,000 page views each month ensure new, interested buyers are seeing your marketing message
• Leaders from around the world annually gather at the Athletic Business Conference & Expo to see more than 600 booths and attend 180 high-caliber, accredited seminars
ab
YOUR BRAND IS IMPORTANTlet us help you get the exposure you deserve.
24%Colleges and Universities
9%YMCA/
JCC/Churches
14%Parks/Recreation Dept.
9%Sports/Health Club
5%Architectural/
Consulting2%Military
2%Wellness Center/
Hospitals
35%High Schools/
School District/ Private School
Audience by market
at a glance
llleeett us help you
“AB is abreast of and ahead of any
publication with regards to athletics. It’s a very proactive publication
that deals not only with innovations, but helps
solve problems.”
Administrator— College/University
reach across North American athletic and
asan
e“Athletic Business
provides exposure to companies that I may never have heard of,
and provides ideas for future designs on fields
and athletic areas.”
Athletic Business is passionately committed to your success. One way we demonstrate
this commitment is through our vast array of digital and print marketing options
designed specifically to expand your reach and maximize your return on investment.
As business and technology evolve, so should your marketing plan. No other media
brand in the industry comes close to AB’s suite of marketing tools.
your print and digital one-stop media buy
“Athletic Business
allows me to make
better and more
informed decisions
related to my facility.”related to my facility
AthleticBusiness.comTotal Monthly Visits, Average: 125,000Unique Visitors Per Month: 85,000Total Pageviews Per Month: 225,000Total Pageviews Per Month: 225,000
PRINTATHLETIC BUSINESSThe gold standard for editorial excellence for close to four decades, Athletic Business remains the preferred information
source for facility managers and owners in schools, colleges and universities; the military; parks and recreation
departments; YMCAs; health clubs; professional sports organizations; as well as architects specializing in athletic and
recreation facility design.
SPECIAL ISSUESARCHITECTURAL SHOWCASEFor more than 25 years, the Architectural Showcase has been spotlighting the best recently built or renovated facilities
across North America.
BUYERS GUIDEThe March issue of Athletic Business is AB’s popular Buyers Guide, the in-depth purchasing resource featuring the
latest information on manufacturers by product categories, as well as architects by region, is included.
AQUATIC DESIGN PORTFOLIONew in 2015, Athletic Business will spotlight the best in aquatic facility design.
GAMEDAY SECURITY (Quarterly)Gameday Security is the only media brand in the industry to focus exclusively on sports venue safety and security on the high
school, collegiate, professional and recreation levels. Starting out as an annual supplement in 2014, Gameday Security has
grown to a quarterly supplement to include a new website with supporting e-newsletter to complement the thriving print brand.
DIGITALAthletic Business keeps our audience ahead of the game with the strongest and most
diverse digital media portfolio in the industry. Compare AB’s online products and data with
any competitive media brand. The results speak for themselves: AB is unrivaled.
WEBSITEMore than 1 million annual visitors rely on AB’s informational and user-friendly website,
www.athleticbusiness.com, for the latest news, analysis and information that help them do
their jobs more effectively. Advertising opportunities include:
• Banners • Welcome ads • Leaderboards • Facility of the Week Sponsorship
ABTVABtv is the industry’s best business media video platform. Video opportunities include, but are not limited to, the following:
AB TOOLBOXAB Toolbox is the digital hub to decades’ worth of industry-leading content created exclusively to help
athletic, fitness and recreation facility managers in their day-to-day operations. Drawing from both print
subscribers and digital users, sponsors have direct access to qualified leads across all markets when a
visitor registers to download a piece of content in that sponsor’s category.
• Available on a quarterly basis
• Sponsorship includes posting such content as your valuable videos, white papers, research, product
information and company profile within the sponsored AB Toolbox category. Sponsors receive extensive
promotion via E-News, social media and the AB website, as well as Athletic Business magazine.
• Categories include, but are not limited to, Aquatics, Climbing Walls, Outdoor Fields, Gymnasiums, Fitness Equipment, Locker Rooms,
Safety & Security and Parks & Playgrounds
ENHANCED ONLINE BUYERS GUIDEA customized enhanced online listing is the perfect complement to your print Buyers Guide
investment. Companies can update their profiles daily with fresh content.
• Listings include a company profile, products, catalogs, videos and a profile banner ad that
rotates on the AB website
• Generates direct leads when visitors request a quote
• Architects can feature best facilities — up to four projects with 10 photos each
• Trade Shows: Athletic Business will film,
edit and promote your exhibit at a variety of
shows.
• Corporate/Facility Tours: Demonstrate
what makes your company unique or
special by taking the AB audience on a tour
of a facility or corporate headquarters.
• Branded Content: Have your video
hosted on ABtv and then promoted to
AB’s combined e-news and social media
audience of more than 40,000.
NATIVE ADVERTISINGContent marketing, or native advertising, is the practice of creating and distributing relevant and valuable content to engage a specific
audience to drive profitable actions. Demonstrate thought leadership and share your non-promotional content with the AB audience via
AthleticBusiness.com, and have that content promoted via AB’s suite of multimedia options.
E-NEWSAB’s daily E-Newsletter is the preferred daily news source in the industry with a circulation of more than
32,000, and an average open rate of 35 percent.
• Breaking industry news appears here FIRST before any competitive business media brand
• Four sponsorship opportunities available in each E-Newsletter
TOP5 WEEKLYSent every Friday, the Weekly Top 5 focuses exclusively on the five most popular stories
from that week’s E-News articles in a particular market segment. The first Weekly Top 5,
spotlighting college athletics, was sent to industry leaders in the college athletics segment, in
September 2014.
ADMAILSend a single-voice message to either a broad influential list of decision-makers
or target a specific market with these digital versions of what formerly was
printed postcard marketing. Typical promotions include:
• New products, technologies or services
• New facilities
• Solicit action for upcoming events
iCLUBSA digital-only brand of Athletic Business, iClubs.com supports more than 8,000 independent health
club owners and operators looking for proven ideas and strategies to help the approximately 27,000
clubs that they manage. Sponsorship opportunities include:
• Banners, leaderboard ads on iClubs.com
• Banner ads in twice weekly E-Newsletter
MARKET INTELLIGENCEAPDwire.com is the most advanced lead-generation program in the industry, searching nationwide to
identify public RFPs and construction and renovation leads in more than 75 product categories. Search
online or have daily project updates sent directly to your inbox.
CONFERENCEATHLETIC BUSINESS CONFERENCE & EXPOFor 33 years, the Athletic Business Conference & Expo has been attracting a wide range of fitness,
recreation and sports professionals who come from around the world to attend 180+ world-class seminars,
network and see the latest products and services in the industry.
In addition to our core audience, the International Council on Active Aging (ICAA), the Medical Fitness
Association (MFA) and the National Alliance for Youth Sports (NAYS) co-locate with the Athletic Business
Conference & Expo. These relationships have been cultivated in order to provide exhibitors with the most
exposure possible for their products and services.
To reserve your booth at the 2015 show, November 19-21, at the Ernest N. Morial Convention Center in New Orleans, contact Adam O’ Brien. [email protected](800) 722-8764 ext. 147direct: (608) 729-4184
Partners
MAILL
E-NewsTotal Audience: 32,000Average Open Rate: 35%
A
i
o
“The Athletic Business
Conference is the ideal
environment for Spalding
to connect with facility
owners, managers and
program directors.”
- Callie Simons, Associate Marketing
Manager, Spaldingwww.abshow.com
DIANE EBNER [email protected] | PATRICK KEEFE [email protected]
IN EACH ISSUE: RECREATION, PLANNING/DESIGN/CONSTRUCTION
2015edit calendarJANUARY/FEBRUARY Ad Close: 12/30/14 | Materials: 1/7/15
Aquatic Design Portfolio Spotlight: Cardio Equipment• Locker Rooms
• Facility Management Software
• Sports Field Maintenance
• Sports Camps
• Fitness/Rec For Seniors
• Safety/Security: Perimeter Security
Web Exclusive: Saunas/Steam RoomsBonus Distribution: AOAP and IHRSASupplement: Gameday Security
MARCH Ad Close: 2/2/15 | Materials: 2/6/15
39th Annual Buyers Guide• The industry’s purchasing resource with more than
2,000 companies and 5,000 listings
• Online featured vendor status for 12 months
• Enhanced online listings for special package rate
• Boldfaced listings in issue
• Special offer: Buy 2 pages, Get 2 pages free
Bonus Distribution: at all major 2015 shows
APRIL Ad Close: 3/2/15 | Materials: 3/6/15
Spotlight: Gymnasium Equipment & Components• Maximizing Pool Revenue
• Synthetic Turf
• Climbing Walls
• Risk Management
• Safety/Security: College Recreation
Web Exclusive: FundraisingBonus Distribution: NIRSASupplement: Gameday Security
MAY Ad Close: 3/30/15 | Materials: 4/3/15
Spotlight: Aquatic Components• Gym Floors
• Track & Field
• Indoor Lighting
• Strength/Athletic Training
• Safety/Security: Emergency Response
Web Exclusive: Ice Rinks
JUNE Ad Close: 5/1/15 | Materials: 5/5/15
Architectural Showcase IssueFeaturing the newest and most-innovative
athletic, recreation and fitness facilities
Bonus Distribution: at all major 2015 shows
JULY/AUGUST Ad Close: 6/1/15 | Materials: 6/4/15
Spotlight: Locker Rooms• Graphics/Branding/Signage
• Laundry
• Pool Maintenance
• Sports Field Lighting
• Military Recreation
• Safety/Security: Video Surveillance
Web Exclusive: High School SecurityBonus Distribution: NCS4Supplement: Gameday Security
SEPTEMBER Ad Close: 7/30/15 | Materials: 8/4/15
Spotlight: Stadiums & Outdoor Sports Surfaces• Aquatic Amenities
• Public Rec Facilities
• Sports Medicine/Performance Facilities
• Fitness Technology
• ABC Preview: Seminars
• Safety/Security: Entrance Screening
Web Exclusive: Public/Private PartnershipsBonus Distribution: NRPA
OCTOBER Ad Close: 8/28/15 | Materials: 9/3/15
Spotlight: Weight Rooms/Strength Equipment• Gymnasium/Arena Upgrades
• Pool Renovation
• Climbing Walls
• Tennis
• ABC Preview: Exhibitors
• Safety/Security: Technology
Web Exclusive: Social Media/AppsSupplement: Gameday Security
NOVEMBER/DECEMBER Ad Close: 9/29/15 | Materials: 10/2/15
ABC Show IssueSpotlight: Indoor Sports Surfaces• Facilities of Merit Award Winners
• Military Fitness
• Practice Facilities
• Health Club Programming
• Dehumidification and Air Quality
• Safety/Security: Crisis Management
Web Exclusive: Athlete Safety Bonus Distribution: ABC, NFHS
Want 5 million impressions? Ask about the Premium Partnership Package.
Copy and Contract RegulationsA. Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject any advertising he/she feels is not in keeping with the publication’s standards. Publisher may add the word “advertisement” to any ad. | B. Publisher is not bound by any conditions appearing on the space order, contract or billing instructions which conflict with the publisher’s policies. | C. Cancellations are only accepted before the stated space reservation date. Covers/special positioning are non-cancelable. | D. If no new copy arrives by the closing date, the publisher reserves the right to run the most recent advertisement. | E. A contract year starts from the date of the first insertion (12 months). | F. Commission: A 15% commission is allowed on all quoted rates (except professional directory) to all accredited agencies. No commissions allowed on product or mechanical charges. Unearned discounts will be rebilled. Invoices are rendered upon publication of each issue and are due 30 days from invoice. Advertising agencies are fully responsible for payments of all advertisements ordered through and/or by them. Payment in U.S. funds required for all invoices.
Magazine Ad Rates/Requirements AB 4/C RATES
1x 3x 6x 7 +
Page 5000 4880 4500 4380 2⁄3 4500 4380 4000 3880
Isl. 1⁄2 4300 4180 3800 3680 1⁄2 3700 3580 3200 3100 1⁄3 3100 2980 2780 2720 1⁄4 2580 2500 2360 2320 1⁄6 2100 2060 1940 1900
Spreads 8820 8300 7600 7300
For Black & White, 2-Color and Cover/Special Positioning Rates, please contact your sales rep.
PROFESSIONAL DIRECTORY
Monthly listing for architects, engineers and consultants.
1x: 335 6x: 295 9x: 280
No agency commission. Standard color, add 100.
Mechanical & Printing RequirementsMagazine Ad Dimensions (in inches)
Ad size Width Depth Bleed Trim
Full (Non-bleed) ........................... 7 ...............10
Full (Bleed*) ................................7.25 ........10.125 .........8.25 x 11.125 ....... 8 x 10.8752⁄3 Vertical (Non-bleed) ...........4.5 ...............101⁄2 Horizontal (Non-bleed) ........ 7 .........4.8751⁄2 Vertical (Non-bleed) ......3.375 ...............101⁄2 Island (Non-bleed) ..............4.5 ..............7.51⁄3 Vertical (Non-bleed) ...2.1875 ...............101⁄3 Square (Non-bleed) ............4.5 .........4.8751⁄4 Vertical (Non-bleed) ......3.375 .........4.8751⁄6 Vertical (Non-bleed) ...2.1875 .........4.875
Spread (Non-bleed) ...................15 ................10
Spread (Bleed*) ........................15.5 .........10.125 .......16.25 x 11.125 .....16 x 10.875
Professional Directory ......3.25 .................1
Binding — Perfect Bound• Live area must be .375 inside trim on all sides for bleed ads only.
Show Guide Ad Rates/RequirementsATHLETIC BUSINESS CONFERENCE & EXPO SHOW GUIDE:
Mechanical & Printing RequirementsMagazine Ad Dimensions (in inches)
Ad size Width Depth
Page (Non-bleed) ......................4.5 ..............7.5
Advertisers in November issue: 800
Non-Advertisers: 1,200
Digital Ad Rates/RequirementsATHLETICBUSINESS.COM BANNER ADS:
AthleticBusiness.com serves the following types of banner ads:
jpg, gif or Flash. File size less than 30KB. (No animation in block ads.)
1 Mo. 6 Mo. 12 Mo.Welcome Ad 640 x 480 pixels 1800 1750 1600Top Leaderboard 1000 x 90 pixels 1500 1425 1325Block 1 336 x 280 pixels 1000 900 800Block 2 336 x 280 pixels 800 700 600Bottom Leaderboard 1000 x 90 pixels 600 540 450Special Placement 646 x 75 pixels 700
Facility of the Week Sponsorship 646 x 75 pixels 1,800 per month
E-NEWS:
Banner ........................500 x 100 pixels .......Less than 30 KB1st: 1x: 1300 3x: 1200 6x+: 11002nd: 1x: 1200 3x: 1100 6x+: 10003rd: 1x: 900 3x: 800 6x+: 7004th: 1x: 800 3x: 700 6x+: 600
No animation or Flash files.
ADMAIL:
1x: 3000 3x: 2700 6x: 2400
AB TOOLBOX:
3 Months ........................................5000
ENHANCED ONLINE BUYERS GUIDE:
Annual Investment ........................2500
ARCHITECT PORTFOLIO:
Annual Investment ........................1500
VIDEO:
Trade Show Video .......................2500
Video Promotion ...........................1800
Please email your sales representative the banner ad along with
the URL the banner should link to, the start date and the end date.
For more detailed specs, go to athleticbusiness.com/advertise
VIEW PRINT AND DIGITAL SPECS AT: WWW.ATHLETICBUSINESS.COM/ADVERTISE
2015Rates Effective Jan. 1, 2015 All rates are gross, 15% agency discount applies
rate card
For ad material information, contact:Marjorie Schultz, Digital Production Manager
(608) 249-0186, ext. 123
Email ad materials to: [email protected] files larger than 15MB, please call or email us for ftp instructions.
p p
Facility of the Week Sponsorship 646 x 75 pixels 1,800 per month
DIANE EBNERADVERTISING DIRECTOR
800-722-8764 x109
608-729-4189 direct | 608-249-1153 fax
PATRICK KEEFEACCOUNT EXECUTIVE
800-722-8764 x102
608-729-4191 direct | 608-249-1153 fax
ATHLETIC BUSINESS MEDIA, INC.
22 E. Mifflin St., Suite 910 | Madison, WI 53703
800-722-8764 | 608-249-0186
Fax 608-249-1153
www.athleticbusiness.com©2014 Athletic Business Media, Inc.
THE RESOURCE FOR ATHLETIC, FITNESS & RECREATION PROFESSIONALS
