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A GlobalStrategyConsultingFirm
STRATEGIC PARTNER FOR GROWTH
BOSTON
CHICAGO
COLOMBO
NEW YORK
OFFICES
4
OFFORTUNE27
Small Companies to
$30B Global Corporations
500
YearTrackRecord
20
OF LARGEST
FIRMS14
01
CL IENTS
LOCATIONS
EXPERIENCE
20 LBO
Stax is a mid-sized strategy consulting firm with big-firm credentials.
“Other firms take a week to read back to me what I told them in the first meeting. Stax teaches me something new right away.”Principal, Top 10 LBO Firm
“Actionable, don’t lose that. The big firms don’t have it.”CEO, Multi-Billion Dollar Corp.
Our clients tell us they like how we listen, get to the heart of the matter quickly, develop clear fact-based answers, and leave them with practical next steps. And that we do all this without getting in the way of them running their business. They frequently note how differentiated this all is in the world of strategic consulting.
Deep experience in corporate strategy, including an array of services to help management grow organically and make better M&A decisions.
Focus on high-impact strategic assignments, not broad academic exercises.
02
An experiencedleadership team heading
Stax’sAsia-Pacific HQin Colombo for 10 years
Experience15+ years experience in
consulting for Global F500 companiesPrevious: VP and Head of Operations for Virtusa Corporation
EducationM.B.A., Edith Cowan University (Australia)
B.Sc., Queen’s University (Canada)
Ruwindhu Peiris
Experience15+ years of strategic consulting experiencePrevious: Principal with Parsons Brinckerhoff
(a Balfour Beatty Company)
EducationPh.D., Boston University, M.A., Boston University
B.A., Hobart and William Smith Colleges
Dr. KumuduGunasekera
Experience20+ years of strategic consulting experience
Previous: Consultant with The Boston Consulting Group
EducationM.B.A., Northwestern University (Kellogg)
B.A., Princeton University
Arj Wignaraja
03
Argentina Australia
Belarus
Brazil
Canada
China
Denmark
Finland
France
Germany
NigeriaGhana
Angola
Kenya
TanzaniaZambia
Mozambique
India
Sri Lanka
Ireland
Italy
JapanKorea
Malaysia
Singapore
Mexico
Netherland
United States
New Zealand
RussiaScotland
Spain
Switzerland
SwedenNorway
Thailand
Turkey
Vietnam
Israel
Poland
Kazakhstan
Ukraine
We deliver reliable answersacross industries and around the globe
Stax Global Engagements
AgricultureBusiness ServicesConsumer, Retail & RestaurantsEducation & TrainingEnergyFinancial ServicesHealthcareIndustrial & ManufacturingInformation Technology & MediaPrivate Equity
Industries of Expertise
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UK Belgium
Over 1,500 deals across 40+ countries on 6 continents
04
clients create value,quantify opportunities,and manage risk.
We help
Our Approach:Work closely with the client to frame the problem.
Use the client’s time efficiently; don’t “move in.”
Dig deeply to uncover fact-based market insights.
Identify implications.
Leave behind recommendations that are ACTIONABLE:- Specific recommendations, supported by facts, to help our clients grow profits and value- A process that builds buy in to recommendations
03
Ability to scale team up or down to fit each engagement’s needRound-the-clock access to specialized skills
GeneralistConsultants
Customers Competitors
IndustryExperts
SpecialistInterviewers
ConsumerInsights Team
Data AnalyticsTeam
ResearchTeam
matching content andskills expertsStax has a unique case-team model,
05
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Stax strives to be more than a service provider - we view ourselves astruly differentiated, and an extension of your teamCommon challenges working with consultants What to expect when working with Stax
“Generalists don’t know enough but specialists think they know the answer right at the get go.”
We are generalists, but have a lot of experience on which to draw. We don’t presume to know the answers, but seek to ask the right questions.
We rely heavily on market data, even where we do have past experience, and conduct original research to support our findings.
We staff teams to draw on previous, relevant experience. Our small firm size also means easy access to others with direct industry knowledge.
You always have experienced, senior staff involved on your project - whether it’s the first project or the 100th.
Our flexible team structure easily accommodates stops and starts - maximizing budgets and resource utilization.
We take a ‘meeting light’ approach, providing regular updates on a set schedule and are always available, but not constantly requiring your input.
“Consultants rely too heavily on their own past work or on secondary information to drive their findings.”
“Sold on experience that the team doing the work didn’t have.”
“I increasingly get the B team.”
“It’s difficult to strike a balance between managing cost and managing speed.”
“Consultants rely too much on our team to do the work - or they don’t involve us at all.”
0307
Our process is designed to developactionable recommendationsStax Engagement Process
Make more informedinvestment decisions
Achieve strategicobjectives faster
Reduce management burden & opportunity cost
Realign organization to achieve ROI more effectively
Frame key issues forinvestigation
Research and analysis based on project scope
Work with management to define objectives; get buy-in
Discuss fact-based insights and appropriate management actions
08
Stax helps identify high growth opportunities withactionable strategies for execution
Stax Services Client Outcomes
Dash-boarding & analytics
Facilitation
Competitor monitoring
Voice of customer surveys
Customer churn, profitability, &
target pricing
Media mix optimization
Markets?
Products?
Customers?
Growth channels?
Brand scalability?
Competitors?
How do we track growth?
How do we keep staff
motivated?
How do we stay ahead of
competitors?
How do we understand
customers and cater to their
needs?
How can we make marketing
more effective?
Market screening & prioritization
Acquisition screening
Product development strategy
Customer segmentation strategy
Channel strategy
Brand strategy
Competitor intelligence
Clarity Action
Clie
nt Q
uest
ions
Stax
Sol
utio
ns
Go G
loba
l / Go Big Optimize Operationally
Attract Smart Capital
Growth
CLIENT TESTIMONY SCOTT CLAWSON, CULLIGAN INTERNATIONAL CEO (FORMERLY GSI CEO)
Scott Clawson, who recently became President and CEO of global water company CulliganInternational, worked with Stax while he held the same positions at GSI, a global leaderin grain storage and protein production systems. He was hired in 2007 to run GSI, which it recently sold to agricultural-equipment maker AGCO. Before working with Centerbridge and GSI, Scott was president of Gilbarco Veeder Root, a $750+ million platform of DanaherCorporation.
Scott, how did you get to know Stax?I first worked with Stax very successfully while at Danaher. Even though I already knew youyears ago, I was reintroduced in 2011 through our board at GSI, who knew your work in theagriculture business and liked the way you thought about business issues in general.
Please give us a little background on what kind of work Stax did for you at GSI.When Centerbridge acquired GSI, it saw the opportunity to put together a broader strategicplan to accelerate its growth and improve its positioning as part of our long-term value creation plan that would be attractive to a new
owner some day. We hired Stax to help withthis, including where to place resources globally and how best to explain it to a potential buyer. We were looking for specific market intelligence, strategies, and actions that my global team could use to propel growth and generate more profits. Much of this work was in emerging markets, where we had great opportunity but a difficult time framing it up.
Can you describe what was involved?Sure. Your team did a strategy analysis for two major divisions within our agricultural equipment business. These were in distinctly different parts of the market, so there wereseparate work streams to some degree. Stax helped with deep market analysis, as well ascompetitor and customer research, across six geographic regionsworldwide. Then they helped frame up the strategies and action plans to take advantage of the opportunities.
How did this work help you in the near term on an operational basis?We used the work to determine where we stood within the competitive environment inall those countries. It provided clear guidance about where we should put our sales andmanufacturing resources, where we should go it alone and where to form partnerships, howto choose what level of product we market in each location and at what price.
And longer term? What kind of shelf life did the work have?It may sound a little contradictory, but the shelf life was immediate. By that I mean it gaveus very quickly the information we needed to make some big longer-term decisions. And,even though I’ve moved on, I can say that GSI is still using it 18 months later. The Stax workhelped frame the foundation of a very successful three-year strategy.
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So you would consider the project a success?I would definitely say so. From a purely financial perspective, we significantly grew the size of the company in terms of revenues, geographic presence, and earnings. We then sold GSI for $940 million to AGCO, a Fortune 300 leading agricultural corporation, which is a great long-term home for GSI. While financially we were a huge success, there is also animportant human aspect to it. The employees of GSI now have a long-term strategic ownerwho understands their business and importance of brands. The employees feel like the company will continue to flourish and grow.
Any final thoughts for the Stax team you worked with?First of all, I really appreciated the way they respected our team’s time, gathering the inputthey needed from us very quickly, then getting on with the project. That’s very differentfrom many of the consulting firms we deal with, where interacting with them starts to feellike a full time job. I also know your team at Stax does a lot of projects and you wonder howthey turn out, whether they help the companies and their employees. Well, with this project,your team did help the lives of many at GSI and
will for years to come. I’d like to thankthose who worked with us all over the world, and particularly the guys in Colombo, who didsome real heavy lifting in the data analysis. The quality of the research really helped buildcredibility with the team. Your firm also has people fluent in many different languages,which is key when you’re researching and interviewing sources all over the world. I knowyour entire team everywhere worked very hard under extreme demands and pressure tofinish the project. We are deeply appreciative of what Stax helped us accomplish.
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Stax is a global strategy
consulting firm providing
premier corporate and
private equity clients with
actionable answers based on
deep research and analysis.
341/5, M&M Center, Kotte Road, Rajagiriya.SRI LANKA. Tel: +94 112 887815www.stax.com
www . st a
x . com
Arj WignarajaMobile: +94 773 128441E-mail: [email protected]
Dr. Kumudu GunasekeraMobile +94 775 590955 E-mail: [email protected]
Ruwindhu PeirisMobile +94 777 270286E-mail: [email protected]
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