Status Report #2Website & Social Media Showcase

SPRING 2019Rachel Kenitzer

Olivia Lowry Molly Mattheis Duy Nguyen

Meet Sang To-GoWe are a traveling Vietnamese breakfast/lunch and coffee food truck based out of Seattle, WA. We are a simple food truck with easy-to-go

Vietnamese food essentials. We will serve banh mi, spring rolls, egg rolls, and Vietnamese coffee with assorted flavors. Customers can order from our app, pick up their food or visit us on-site. We are a fun and modern

food truck that will be a perfect way to start a morning.

Mock Company WebsiteStrategy, Design, and Preliminary Content

• Menu• Comments from

customers• Photo slides• Image gallery

from menu

Website Strategy

Objective

To build awareness of our business and create interest, resulting in new customers coming to the food truck.

Audience

Adults, kids, teens, and Seattle visitors who will want to visit our food truck because…• High-quality and

nutritious food• Quick service• competitive

pricing• Online order

feature

Site Features Call to Action

• Online-only specials

• Coupon codes• Subscribe to blog

button• Sign-up for

customers to opt-in to receive text messages

• Download our mobile app

Wireframe

Summary of User Test ResultsOverview Our team identified five friends as subjects for our initial website user testing. Three were

male and two were female all between the ages of 20-23.

Device used to complete the test: Three devices were used as part of testing including iPhone, laptop, and desktop

You are interested in contacting the company through email. How would you go about finding that information? 3 first went to the footer, 1 used the search button, and 1 went to our Contact page

You want to learn more about the company – who they are and what they do? How would you go about finding that information?

2 visited Who We Are, 2 visited, What We Do, and 1 searched for “about” in the search button

You want to follow the company on their social channels. Where would you look for links to their social channels on the site? All 5 scrolled to the bottom of the page

You know someone who works at the company and wants to view their bio. Where would you go on the site to find that information?

1 spent a lot of time looking for it on the home page, 2 typed in “bios” in the search field, and 2 went to Who We Are

You want to view blog posts written by the company. Where would you go to find these articles? 5 selected the “Blog” page, 1 first searched “blog” on the search field

Conclusions and Key Takeaways

• Overall our users were able to complete the prompts.

• We want to make sure our SEO incorporates key terms and phrases so users can easily find basic overview information about the company

• We need to improve the visibility of our search icons as they are currently hard to find within the home page banner image

[Home Page]

[Who We Are]

[What We Do]

[Blog]

[Blog Post]

Social ChannelsStrategy, Setup, and Preliminary Posts

Goals

• Shares, comments, likes

• Click-thrus to our website

• Tags in pictures and Instagram stories

Social Media Strategy

Purpose

• Show our customers on what food and coffee we are serving

• Inform our customers where we will be serving during the day

• Increase awareness of our company’s story

• Inform our customers of deals on our food and beverage products.

We want to increase brand awareness by encouraging our customers to tag us in their posts.

We want our customers to engage with us on social media to help increase sales.

Metrics

Closing RemarksCampaign Concepts & Customer Engagement Goals