Statistical Trends and Projections

The next few slides will presents comprehensive statistics on total tourist arrivals, nationality, purpose of visit, airline used, seasonality, point of entry into Namibia, regular places visited in Namibia, sources of information about Namibia, type of transportation used in Namibia, type of attractions preferred, accommodation type used, money spent in Namibia and travel arrangements preferred.

Foreign ArrivalsForeign Arrivals (Cont.)(Cont.)

--8.198.19695,221695,221757,201757,201TOTALTOTAL

10.8610.8627,50227,50224,80824,808OTHEROTHER

0.750.75141,834141,834140,781140,781EUROPEEUROPE

--11.111.1525,885525,885591,612591,612AFRICAAFRICA

%Change%Change2003200320022002NATIONALITYNATIONALITY

African VisitorsAfrican Visitors

--11.111.1

--8.98.9--20.120.1--22.722.7147.5147.5--7.17.1

525,885525,885

222,009222,009222,752222,75222,67922,67933,63433,63417,79517,795

591,612591,612

243,894243,894278,816278,81629,32829,32813,59213,59219,14519,145

AFRICAAFRICA

South Africa South Africa AngolaAngolaBotswanaBotswanaZambiaZambiaZimbabweZimbabwe

%Change%Change2003200320022002NationalityNationality

The decline in the visitors from Africa had the largest impact on the total arrivals

Attainment of Peace in Angola might have influenced travel patterns for Angolansct

Increase in the value of the South African Rand

Compare overseas visitors between 2002 and 2003Compare overseas visitors between 2002 and 2003

10.8610.8622.3322.3324.7824.78--2.602.60

27,50227,50211,77511,7754,2804,28011,44711,447

24,80824,8089,6259,6253,4303,43011,75311,753

OTHEROTHERUSAUSAAustraliaAustraliaOther CountriesOther Countries

0.750.75--5.235.23--1.381.38--2.62.6--1.851.85--6.926.920.790.7922.0022.0016.6416.640.840.848.978.9721.8621.8617.7017.70

141,834141,83458,03658,03619,29119,2918,8098,8099,3649,3645,3165,3165,0235,02311,77811,7787,3197,3194,4484,4483,5353,5354,1974,1974,7194,719

140,781140,78161,23661,23619,56019,5609,0599,0599,1949,1945,7125,7124,9834,9839,6549,6546,2756,2754,4114,4113,2443,2443,4443,4444,0094,009

EUROPEEUROPEGermanyGermanyUKUKItalyItalyFranceFranceScandinaviaScandinaviaAustriaAustriaNetherlandsNetherlandsSwitzerlandSwitzerlandSpainSpainPortugalPortugalBelgiumBelgiumOther EuropeOther Europe

%Change%Change2003200320022002NationalityNationality

TOURISTS BASED ON PURPOSE OF VISITTOURISTS BASED ON PURPOSE OF VISIT

--8.2%8.2%695,221695,221757,201757,201TOTALTOTAL

--33.0%33.0%

14,42114,421

2.1%2.1%

21,53521,535

2.8%2.8%

OtherOther

85.3%85.3%

97,78597,785

14.1%14.1%

52,76052,760

7.0%7.0%

BusinessBusiness

--31.4%31.4%

299,437299,437

43.1%43.1%

430,167430,167

56.8%56.8%

HolidayHoliday

12.2%12.2%

283,577283,577

40.8%40.8%

252,740252,740

33.4%33.4%

VFRVFR% Increase % Increase 2003200320022002PurposePurpose

Tourists Based on Purpose of VisitTourists Based on Purpose of Visit

33.4

56.8

7

40.8 43.1

14.1

0

10

20

30

40

50

60

2002 2003

VFR Holiday Business

Figure 5: Who come to Namibia for Holiday reasons?Figure 5: Who come to Namibia for Holiday reasons?

93.993.692.992

90.589.6

87.384.183.983.582.6

80.178.3

55.346.6

26.918.417.8

16.110.6

0 10 20 30 40 50 60 70 80 90 100

Italians

French

Australia

Switzerland

Netherlands

Belgium

Spain

Austria

USA

Scandinavia

Germany

UK

Other Europe

Portugal

South Africa

Other Africa

Angola

Zimbabwe

Botswana 16.1

Zambia

Percent(%)

Travel ProfileTravel Profile!! Tourists tended to stay across a number of accommodation typesTourists tended to stay across a number of accommodation types

Type of Accommodation Used in NamibiaType of Accommodation Used in Namibia

39.8

29.3

22.1

19.8

20.4

13.8

12

8.2

6.8

0 20 40

Hotel/Motel

Lodge/Tented Lodge

Family/Friends

Camp Site

Guesthouse/Pension

Guest Farm

Bed and Breakfast

Self-Catering

Backpackers Lodge/Hostel

Most CommonlyMost CommonlyVisited LocationsVisited Locations

WindhoekWindhoek

SwakopmundSwakopmund

WalvisWalvis Bay Bay

EtoshaEtosha

Sossusvlei 82.149.9

36.7

31.723.6

18.615.8

15.6

10.310.19.6

8.26.66.15.44.94.6

4.44.34

3.43.13.12.92.82.6

2.42.1

2.11.9

0 10 20 30 40 50 60 70 80 90

WindhoekSwakopmund

Walvis BayEtosha

Sossusvlei/SesreimNamib Naukluft Park

Fish River Canyon

‘Damaraland’Lüderitz

SpitzkoppeWaterberg

BrandbergSkeleton Coast Park

Hardap Game ReserveOkahandja

Duwiseb Castle

Oshakati and areaCaprivi Region

‘Kaokoveld’Omaruru

Kavango RegionOtjiwarongo

KeetmanshoopMariental

TsumebStampriet

OtaviHenties BayGrootfontein

Sandwich Harbour

Sossusvlei

Most Important Leisure Activities (%)Most Important Leisure Activities (%)•• ‘‘Nature/landscape touring’ Nature/landscape touring’ -- most importantmost important

•• South African South African -- adventure sports adventure sports

•• ‘Other Africa’ visitors ‘Other Africa’ visitors –– shoppingshopping

•• Overseas visitors Overseas visitors -- nature/landscape touring and game viewing.nature/landscape touring and game viewing.

31.8

25.9

10.58.0 7.2

3.8 3.1

0.0

10.0

20.0

30.0

40.0

50.0

Nat

ure/

Land

scap

eTo

urin

g

Gam

e V

iew

ing

Shop

ping

Fish

ing

Adv

entu

re S

ports

Hun

ting

Vis

iting

Fam

ily/F

riend

s

Forms of Travel in Namibia (%)Forms of Travel in Namibia (%)•• Most Most visitors travelled in Namibia in a rental vehiclevisitors travelled in Namibia in a rental vehicle

•• South Africans and ‘Other Africa’ use their own vehiclesSouth Africans and ‘Other Africa’ use their own vehicles

•• Overseas visitors used rental vehicles, guided minibus tours, guOverseas visitors used rental vehicles, guided minibus tours, guided 4x4 tours andided 4x4 tours and coach tours. coach tours.

42.3

31.2

12.98.5 7.6 7.9 6.7

4.2

0

5

10

15

20

25

30

35

40

45

50R

enta

l Veh

icle

Priv

ate

Veh

icle

Gui

ded

Min

ibus

Tou

r

Air

Trav

el

Gui

ded

4x4

Tour

Coa

ch T

our

Publ

icTr

ansp

ort

Ove

rland

Truc

k

Trip PlanningTrip Planning!! About 57% of visitors to Namibia organised trip themselvesAbout 57% of visitors to Namibia organised trip themselves

!! Those who used travel agent (43%), twoThose who used travel agent (43%), two--thirds organised a tailorthirds organised a tailor--made package.made package.

!! Travellers from ‘Other Africa’ were the most likely to organise Travellers from ‘Other Africa’ were the most likely to organise their own trips. their own trips.

Who Organised Trip (if travel agent, package tour or tailor madeWho Organised Trip (if travel agent, package tour or tailor made))

57

43

29

71

0

20

40

60

80

100

Self

Trav

elA

gent

If T

rave

lA

gent

:

Pack

age

Tour

Tailo

rM

ade

•• ‘‘Word of Mouth’ from friends/relatives main source Word of Mouth’ from friends/relatives main source of information on Namibiaof information on Namibia

Main Sources of Information (%)Main Sources of Information (%)

50.8

39.0 37.5

31.8

11.59.8

6.7 6.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Frie

nds/

Rel

ativ

es

Trav

el A

gent

Inte

rnet

Gui

debo

ok

Mag

azin

e

Tele

visi

on

Nam

ibia

Tou

rist

Boa

rd

Nam

ibia

nEm

bass

y

Visitor ExpenditureVisitor Expenditure

!! Daily average expenditures per capita , Daily average expenditures per capita , almost N$600 almost N$600

!! Travellers outside of Africa Travellers outside of Africa -- per capita per capita expenditure above the averageexpenditure above the average

!! Business tourists highest per capita Business tourists highest per capita per dayper day, , while holidaymakers highest per capita while holidaymakers highest per capita per trip.per trip.