Connections and Cellular Phones

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TABLE OF CONTENTS:INTRODUCTIONAGE GROUP ANALYSISPREFERRD NETWORK ANALYSISRating of connectionConnection (Relation with Gender)Reason for loyalty of users to their networksConnection type (relation with gender)Money usage (relation with Gender)Payment method (relation with Gender)GPRS usersPortion of monthly bill spent on GPRSFrequently used Package (relation with gender)Reason for using cell phone (relation with Gender)Cell phone makes (relation with gender)Cell’s price (relation with gender)Sources and References

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INTRODUCTION

This survey was conducted so as to analyze the behavior of students with regards to their preferences in cellular companies and cellular connections. Instead of understanding a general students’ behavior, we tended to divide the student category into two different genders and studied their behavior. Almost all the information has been divided so as to understand the preferences of both the male and female genders. Information such as the genders’ preferences of cellular network, their reason for using cell phone, their average monthly usage etc. have been presented through graphs and charts.

Sample size: The sample size is 50 students which are further divided into 24 females and 26 males. The ratio (48%:52%) is not due to any gender biasness but rather due to the completeness of questionnaire forms (a total of 70 questionnaires were collected).

Sampling method: The survey was conducted within SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology) but within SZABIST, a random sampling was done focusing mainly, however, on the students.

Limitations: The most effective limitations that we faced were time and financial constraints. These forced us to limit our survey on 50 observations and did not allow us to carry out a larger scale survey which would have resulted in more accurate analysis.

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AGE GROUP ANALYSIS:

The total number of observations taken during the survey was seventy (70), out of which the fifty (50) most clear and complete questionnaires were picked out to be used in the analysis.

Age group Frequency Mid-point Relative Frequency %

18-20 21 19 42%

20-22 19 21 38%

22-24 6 23 12%

24-26 0 25 0%

26-28 4 27 8%

MATHEMATICAL CALCULATIONS OF MEAN & MODE:

The mean age was almost 21 years [(19*21+21*19+23*6+25*0+27*4)/50] while the mode class was the 18-20 age group and this is clearly visible on the bar chart (i.e. the highest bar).

18-20 20-22 22-24 24-26 26-280

5

10

15

20

25

Frequency

Frequency

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PREFERRD NETWORK ANALYSIS:

The table below shows the frequently used cellular network connection by an individual, it does not involve the number of connections used by individual’s family. According to our survey, many of the people (who filled the questionnaire) had more than one connection. Out of those connections one that was frequently used was counted in the statistics.

Cellular network Frequency Relative freq. Relative Frequency %

Telenor 12 12/50=0.24 24%

Warid 12 12/50=0.24 24%

Zong 2 2/50=0.04 4%

Mobilink 9 9/50=0.18 18%

Ufone 15 15/50=0.3 30%

Mode: Ufone i.e. on a general level, Ufone was preferred by the highest number (15) of students (30% of the observations). However, both Telenor and Warid also shared almost 48% of the preferred connections in our observations.

Frequency

TelenorWaridZongMobilinkUfone

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Rating of connection:

Telenor Warid Zong Mobilink Ufone Others

Excellent 1 3 2 3 -

Very Good 4 5 1 2 7 -

Good 5 4 1 4 4 -

Fair 2 1 1 -

The above graph is used to indicate that most of the people rate their connection between good and very good. Only a few people rate their connection as being fair or even as excellent. None of our observations included a rating of “poor” even though our questionnaire had that option. This clearly shows the ease with which people can change their networks (also thanks to porting!) as an unsatisfactory performance by the network provider results in the user to change their network. After all why keep a network you are satisfied with when you can easily (without any charges) port your connection to another network.

Telenore Warid Zong Mobilink Ufone Others0

2

4

6

8

10

12

14

16

FairGoodVery GoodExcellent

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Connection (Relation with Gender):

Male Female

Telenor 4 8

Warid 8 4

Zong 1 1

Mobilink 5 4

Ufone 8 7

When we divided the preferred connections with regards to gender, it was interesting to note that while Ufone and Warid had the most males preferring these networks while the female majority preferred Telenor. This could be one of the reasons why the current Telenor marketing strategy seems to be focused on attracting the male customers.

Telenor Warid Zong Mobilink Ufone0

1

2

3

4

5

6

7

8

9

MaleFemale

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Reason for loyalty of users to their networks:

Male Female

Best Service 11 4

Good Brand Name

3 7

Several Promotion Offers

5 5

Comparatively Cheap

5 6

Other 2 2

When analyzing the reasons for their loyalty to the networks, it was interesting to note that the highest number of males were loyal to their networks because they provided the best service while the female majority were loyal because their networks represented a good name, thus, the female majority being brand conscious, while the male majority focusing more on the service provided. Also, a good number of people being loyal because of their networks being relatively cheap, shows the economic considerations (i.e. the opportunity cost) of the students.

Best Se

rvice

Good Brand Nam

e

Severa

l Promotion Offers

Comparativel

y Cheap Other

0

2

4

6

8

10

12

MaleFemale

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Connection type (relation with gender)

Male Female

Pre-paid 20 22

Post Paid 6 2

The above graph analyses the ratio of male and female using either the pre paid or the post paid connections. A clear majority of both male and female use the pre paid connections. Only a few use the post paid connections, among them, males being in majority. This shows that the post paid connections are mostly not feasible for the students as most networks provide cheap packages mostly to pre paid customers. Also, relying mostly on their pocket moneys, students would find it difficult to afford the post paid connections. The few connections used would mostly be belonging to students who might be managing their businesses or jobs along with their university education. The number of Male post paid consumers being higher than the Female post paid consumers could be representing the local culture where business management is male dominant.

Male Female0

5

10

15

20

25

Pre-paidPost Paid

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Money usage (relation with Gender):

Male Female

Below 50 1 1

50-100 4 1

100-500 12 7

500-1000 4 8

1000-2500 3 5

Above 2500 2 2

Our sample was mainly focused on students and the above graph is the best representation for that. The majority of the people (both male and female) have money usage between PKR 100 and PKR 1000, almost the average affordability of a student. However, females tend to be spending more than males. This is shown by the greater (or equal) red bar (as compared to the blue bar) for money usage exceeding PKR 500. A good number of students also spend more that PKR 1000 monthly and this represents the increasing usage of cell phones as a means of communication.

Below 50 50-100 100-500 500-1000 1000-2500

Above 2500

0

2

4

6

8

10

12

14

MaleFemale

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Payment method (relation with Gender):

Male Female

Balance Share 1 2

Easy Load 7 9

Bank e-credits 6 2

Scratch Cards 12 11

Other - -

The most common method of payment was found to be using the scratch cards. These cards have been made easily accessible by the network providing companies, providing the scratch cards at almost all shops even at the “khokha” (pan shop). However, recent promotion of easy load also seems to have been successful as it allows the users to load any amount of money (rather than just the amounts in which the scratch cards are available). The payment methods are almost similarly preferred by both males and females, the number of males using bank e-credits being higher because greater number of males use post paid connections.

Balance

Share

Easy L

oad

Bank e

-cred

its

Scratc

h Cards

Other0

2

4

6

8

10

12

14

MaleFemale

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GPRS users?

Male Female

Yes 14 13

No 12 11

The number of GPRS users seems to be almost equal to the non-users. And the case is same for both the genders. As much data is not available regarding the number of GPRS users in preceding years, much can not be commented on this available information. However, recent packages introduced by the cellular network providing companies, regarding GPRS, have made GPRS more affordable now. Though GPRS faces tough competition form Wi-Lan which is becoming widely available in most universities.

Male

Female

0 2 4 6 8 10 12 14 16

NoYes

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Portion of monthly bill spent on GPRS:

Male Female

Below 10% - -

10%-25% 10 4

25%-50% 2 6

50%-75% 1 1

Above 75% 1 2

The above graph shows the percentage of the monthly bill that is spent on GPRS. A greater number of males use GPRS but the pattern seems to be more consistent in females. Females spend a greater portion of their monthly bills on GPRS as compared to males.

Below 10% 10%-25% 25%-50% 50%-75% Above 75%0

2

4

6

8

10

12

MaleFemale

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Frequently used Package (relation with gender):

Male Female

SMS Package 16 16

Ghanta Offer 2

9-5 free hours 1 1

Saari raat free mein baat 1 3

Other 6 4

The recent rivalry amongst the network providers have led them to continuously introducing new and new packages. However, our survey told us that except for the SMS packages, the other promotional packages are not so famous with the users (specially the students). Though some of them were using some of these packages, the number was very few. This could be due to the strict restriction that go along with these packages (e.g. time limits etc.).

SMS Package Ghanta Offer 9-5 free hours

Saari raat free mein

baat

Other0

2

4

6

8

10

12

14

16

18

MaleFemale

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Reason for using cell phone (relation with Gender):

Male Female

Necessity 15 17

Just for the heck of it 4 1

Love talking on the phone 1 2

Messaging fan 3 3

Others 3 1

We wanted to analyze as to what is the reason for the students for using the cell phones. The answers weren’t very different from the male and the female side. The biggest majority of both of them use cell phones because they consider it to be a necessity in today’s fast revolving world. However, some of them were honest enough to state that they actually used cell phones for other reasons as well rather than using the clichéd statement of necessity to justify their cell usage. Some of them agreed that they loved talking on the phone while some honestly stated that they didn’t have any reason for using it!

Necessity

Just for the heck of it

Love talking on the phone

Messaging fan

Others

0 2 4 6 8 10 12 14 16 18

FemaleMale

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Cell phone makes (relation with gender):

Male Female

Nokia 15 13

Samsung 6 5

Sony Ericsson 1 3

Motorola 1 2

Other (e.g. CHINA) 3 1

We also included the cell phone make in our questionnaire in order to find the most famous cell phone make prevalent in the students. The answer was quite obvious and expected. Nokia, being most famous in Pakistan, was also the most famous/common in SZABIST. Although other brands are also found here but not in huge numbers.

Nokia

Samsu

ng

Sony E

ricsso

n

Motorola

Other (e.

g. CHINA)

0

2

4

6

8

10

12

14

16

MaleFemale

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Cell’s price (relation with gender):

Male Female

Below 2,000

2,000-5,000 10 3

5,000-10,000 4 5

10,000-15,000 7 7

15,000-20,000 2 7

Above 20,000 3 2

Keeping the city’s law and order situation into consideration, it was not surprising that majority of the male students tended to keep a low priced cell ranging from PKR 2000 to PKR 5000. Although some cell lovers or those who haven’t had the “experience” yet still carry highly priced cells, and the majority of them being females. One of the reasons for this probably being that females are far less subject to snatching cases than males.

SOURCES AND REFERENCES:

Below 2,000

2,000-5,000

5,000-10,000

10,000-15,000

15,000-20,000

Above 20,000

0

2

4

6

8

10

12

MaleFemale

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www.google.com

www.wikipedia.org

www.msn.com/encarta

http://www.textbooksonline.tn.nic.in/Books/11/Stat-EM/Chapter-6.pdf

http://www.scribd.com/doc/12397110/Marketing-Research

http://www.similima.com/thesis65.html

http://www.textbooksonline.tn.nic.in/Books/11/Stat-EM/Chapter-3.pdf

http://www.scribd.com/doc/13476502/data-collection

Notes and Handouts

Lectures