Sri Sharada Institute Of Indian Management -ResearchApproved by AICTE

Plot No. 7, Phase-II, Institutional Area, Behind the Grand Hotel, VasantKunj,New Delhi 110070 Website: www.srisiim.org

Project Report onFactors that affect consumer behavior to prefer a mobile phone.

SUBJECT NAME:- Business StatisticsSUBJECT CODE:- DM-204

SUBMMITED TO:-SUBMMITED By:-Prof. ShraddhaBhadauriaNeha Rani Roll no : 20140110Batch : (2014-2016)

Acknowledgement

I honestly feel very lucky to have this opportunity that I can do a project and survey on Factors that affect consumer behavior for preffering a mobile phone.Now I would like to thanks our prof. ShraddhaBhadauria who has inspired me to do this project. And also my friends who has helped a lot.In this project I have used Primary data by using questionnaire which also helped a lot in gathering information.

INTRODUCTIONThis study seeks to analyze the Factors that influence consumer behavior for preferring a mobile phone. The study aimed to be also useful to identify customer value, satisfaction, and retention and also to the strategic and marketing planners who are concerned with the philosophy and practice of new product development to introduce better, innovative and customized products to the consumers. Significance of the StudyFindings of the study might be useful and important among students and others academician being inputs for doing similar nature of research in academic field in future.It can also become good information for those companies who has been engaging in research of branding process in order to indentify perception of the consumers for their branded product. Objective of the study This research is intended to describe and analyze the factors that influence consumer behavior for preference on mobile phones purchase. The purpose of this report is to understand the personal experience of mobiles and analysis on preference of customer. This will give a conclusion on how do people perceived among different criteria in order to take the decision in purchasing the mobile.

RESEARCH METHADOLOGY Sampling ProcessWhile conducting the project work, population that researcher are interested in. As a result, researchers use gather data. The sampling is the process by which researchers select a representative part the population that can be studied for regarding the entire population.For the report the survey population refers to all the people using Smart phones and the sample refers to those who were selected to take part in the research and the sample size was 50 people.The sample technique employed in this research was a non probability sample method given that questionnaire was distributed randomly, which gives a fair representation of the study population. Among various non probability techniques, the researcher selected convenience sampling technique. Sources of DataPrimary data were obtained through questionnaires given to respondents.Collection of primary Data:Structured questionnaires were distributed to the people using E-mail and the respondents filled up the form in the Google Drive. The sample from 50 people. Questionnaire design In order to design the questionnaire, conceptual framework of the study was used. Then concepts were translated to questionnaire. Each of the questions in the questionnaire was designed based on the research tool used in the conceptual framework which is based on the consumer decision making process models .The design of the questionnaire encompass all the concepts employed in this research such as brand information that are relevant and pertains to the research study. The questionnaire is designed to be brief, simple, and clear, covering the relevant aspects of the models used.The questionnaire is given below:"SMARTPHONES AND BRANDS"This survey is being conducted for the comparative study about factors that influence customers to prefer a Smartphone available in the market. Please take fewminutes to fill the questionnaire. Your response and data will be keptconfidential.*RequiredTop of FormDo you use / own a Smartphone?* Yes No Planning To buyGender* Male FemaleIncome*What do you look into a Smartphone?*Strongly AgreeAgreeCan't SayDisagreeStrongly Disagree

Look and Feel

Useability

Durability

Price Range

Does Brands Matters you the Most?* Strongly Agree Agree I Don't CareChoose from the following Brands, which one you can afford and like to buy?*You can select more then one option as well Microsoft lumia Samsung Apple LG Sony HTC Karbon/Micromax Xaiomi/Gieonee Other:What matters you the most in a Smartphone?*You can select more then one option as well Features Price Range Availability of Product After Sale Service Other:Where do you go for Collecting Information about the Smartphone?*You can select more then one option as well Friends and Relative Internet Live Demo Other:Does anything else influence your buying behaviour?

CONCLUSIONThis research study explores preference on mobile purchase among the respondents having analyzed the empirical data obtained from the survey of 50 people. This investigation was based on the conceptual framework established by the theory consumer buying decision making process with related provided several clear conclusions. It is concluded that:

Mobile survey ResponsesTimestampDo you use/own a smart phone?GenderIncome What do you look into a Smartphone? [Look and Feel]What do you look into a Smartphone? [Useability]What do you look into a Smartphone? [Durability]What do you look into a Smartphone? [Price Range]Does Brands Matters you the Most? Rank the following Brands from 1 to 5What matters you the most in a Smartphone? Where do you go for Collecting Information about the Smartphone? *Does anything else influence your buying behaviour?

Yesmale

2/26/2015 2:29:47YesfemaleNot earning yetStrongly AgreeAgreeStrongly AgreeStrongly AgreeAgreeSamsungFeaturesInternet

2/28/2015 1:29:42YesfemaleNot earning yetStrongly AgreeAgreeStrongly AgreeCan't SayStrongly AgreeHTCFeaturesFriends and Relative

2/28/2015 1:30:19YesfemaleNot earning yetAgreeStrongly AgreeStrongly AgreeAgreeStrongly AgreeSamsungFeaturesFriends and Relative

2/28/2015 1:32:58YesfemaleNot earning yetStrongly AgreeAgreeStrongly AgreeAgreeStrongly AgreeMicrosoft LumiaPrice RangeInternet

2/28/2015 1:38:11Planning to buyfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeAgreeAgreeMicrosoft LumiaFeaturesInternet[ ]

2/28/2015 1:52:56YesmaleAboveStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeMicrosoft LumiaFeaturesFriends and Relative[ ]

2/28/2015 1:53:05Planning to buyfemale20000-50000Strongly AgreeAgreeAgreeCan't SayXaiomi/GieoneeAvailability of ProductInternet[ ]

2/28/2015 1:59:22Planning to buyfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeAgreeMicrosoft LumiaFeaturesInternet[ ]

2/28/2015 5:46:34YesfemaleNot earning yetStrongly AgreeAgreeAgreeStrongly AgreeStrongly AgreeMicrosoft LumiaPrice RangeFriends and Relative[ ]

2/28/2015 5:46:51YesfemaleNot earning yetStrongly AgreeAgreeAgreeStrongly AgreeStrongly AgreeMicrosoft LumiaPrice RangeFriends and Relative[ ]

2/28/2015 7:53:57YesmaleNot earning yetStrongly AgreeAgreeAgreeAgreeStrongly AgreeXaiomi/GieoneePrice RangeInternet[ ]

2/28/2015 8:31:24Yesmale20000-50000Strongly AgreeAgreeStrongly AgreeAgreeStrongly AgreeHTCFeaturesLive Demo[ ]

2/28/2015 8:31:53Yesmale20000-50000Strongly AgreeAgreeStrongly AgreeAgreeStrongly AgreeHTCFeaturesLive Demo[ ]

2/28/2015 21:34:14YesmaleNot earning yetStrongly AgreeAgreeStrongly AgreeAgreeAgreeSonyPrice RangeInternet[ ]

3/1/2015 8:40:36Nomale50000-100000Strongly AgreeAgreeCan't SayDisagreeAgreeSonyFeaturesFriends and Relative

3/2/2015 0:59:20YesmaleNot earning yetAgreeAgreeStrongly AgreeStrongly AgreeAgreeXaiomi/GieoneeFeaturesInternet[ ]

3/2/2015 1:01:51YesmaleNot earning yetStrongly AgreeStrongly DisagreeStrongly AgreeStrongly DisagreeStrongly AgreeAppleFeaturesFriends and Relative[ ]

3/2/2015 1:24:27YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeMicrosoft LumiaFeaturesInternet[ ]

3/2/2015 1:39:12YesmaleNot earning yetStrongly AgreeAgreeAgreeCan't SayAgreeAppleFeaturesInternet[ ]

3/2/2015 3:35:05YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeSamsungPrice RangeInternet[ ]

3/2/2015 4:32:31YesfemaleNot earning yetStrongly AgreeAgreeStrongly AgreeAgreeStrongly AgreeAppleFeaturesInternet[ ]

3/2/2015 4:32:43YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeHTCAvailability of ProductFriends and Relative

3/2/2015 4:33:02Yesmale20000-50000AgreeAgreeStrongly AgreeStrongly AgreeAgreeAppleFeaturesInternet

3/2/2015 4:33:20YesmaleNot earning yetStrongly AgreeAgreeAgreeStrongly AgreeApplePrice RangeInternet

3/2/2015 4:33:38YesmaleNot earning yetAgreeStrongly AgreeStrongly AgreeStrongly AgreeDon't agreeMicrosoft LumiaPrice RangeInternet

3/2/2015 22:40:53YesmaleNot earning yetStrongly AgreeAgreeAgreeAgreeStrongly AgreeSonyFeaturesFriends and Relative

3/2/2015 23:36:50YesmaleNot earning yetStrongly AgreeAgreeCan't SayStrongly AgreeStrongly AgreeLGLive Demo

3/4/2015 3:42:33YesfemaleNot earning yetAgreeAgreeStrongly AgreeAgreeAgreeAppleFeaturesInternet[ ]

3/4/2015 3:42:54YesfemaleNot earning yetAgreeAgreeStrongly AgreeAgreeAgreeAppleFeaturesInternet[ ]

3/7/2015 1:49:14Yesmale20000-50000Strongly AgreeAgreeAgreeStrongly AgreeStrongly AgreeMicrosoft LumiaFeaturesInternet[ ]

3/7/2015 1:49:43YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeAgreeStrongly AgreeSamsungAfter Sale ServiceFriends and Relative[ ]

3/7/2015 1:50:42Planning to buyfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeAgreeApplePrice RangeLive Demo

3/7/2015 1:51:14YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeAgreeLGFeaturesInternet

3/7/2015 1:51:20Planning to buymaleStrongly AgreeAgreeDisagreeCan't SayDon't agreeHTCOther:Live Demo

3/7/2015 1:51:33YesmaleNot earning yetAgreeAgreeStrongly AgreeStrongly AgreeAgreeSamsungFeaturesFriends and Relative

3/7/2015 1:52:02YesmaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeDon't agreeMicrosoft LumiaPrice RangeFriends and Relative

3/7/2015 1:52:11Yesfemale50000-100000Strongly AgreeAgreeStrongly AgreeAgreeAgreeXaiomi/GieoneeAfter Sale ServiceInternet

3/7/2015 1:52:23YesfemaleNot earning yetAgreeStrongly AgreeAgreeStrongly AgreeAgreeApplePrice RangeInternet

3/7/2015 1:52:47YesfemaleNot earning yetStrongly AgreeStrongly AgreeAgreeAgreeStrongly AgreeMicrosoft LumiaPrice RangeInternet

3/7/2015 1:52:57YesfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeSonyFeatures

3/7/2015 1:53:09YesmaleNot earning yetStrongly AgreeAgreeStrongly AgreeStrongly AgreeAgreeSamsungFeaturesLive Demo

3/7/2015 1:53:39Yesmale50000-100000Strongly AgreeStrongly AgreeAgreeStrongly AgreeDon't agreeKarbon/MicromaxFeaturesFriends and Relative

3/7/2015 1:55:18Planning to buyfemale50000-100000Strongly AgreeAgreeDisagreeCan't SayDon't agreeOther:FeaturesFriends and Relative

3/7/2015 1:55:53YesfemaleNot earning yetStrongly AgreeAgreeAgreeStrongly AgreeStrongly AgreeSonyPrice RangeLive Demo

3/7/2015 1:56:25YesmaleNot earning yetStrongly AgreeAgreeStrongly AgreeAgreeStrongly AgreeAppleFeaturesInternet

3/7/2015 1:56:50Planning to buyfemaleNot earning yetStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeAgreeHTCFeaturesFriends and Relative

3/7/2015 1:57:17Yesmale20000-50000Strongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeStrongly AgreeSamsungPrice RangeInternet

3/7/2015 1:57:17YesfemaleNot earning yetCan't SayCan't SayCan't SayCan't SayDon't agreeAppleAfter Sale ServiceLive Demo

3/7/2015 1:57:56YesmaleNot earning yetStrongly AgreeStrongly AgreeAgreeStrongly AgreeStrongly AgreeLGFeaturesInternet

3/8/2015 22:44:31Planning to buymaleNot earning yetStrongly AgreeAgreeAgreeAgreeStrongly AgreeSamsungPrice RangeInternet[ ]

SummaryDo you use/own a smart phone?This question is asked to find no. of people using or owning a smart phone.

Yes4282%

No12%

Planning to buy816%

So it is found that 42 people are using smart phone, 1 is not using and 8 is planning to buy.GenderThis shows the gender who use or own a smart phone.

male2549%

female2651%

We found that 25 male and 26 female people are using smart phone. The ratio is very close.IncomeNow people using smart phone falls in which income category.

Not earning yet3875%

20000-50000612%

50000-10000048%

Above12%

The result is 38 people is not earning, they are students, 6 people is earning Rs.20000-50000, 4 people is earning between 50000-100000 and 1 person is earning above 100000 Rs.

Look and Feel [What do you look into a Smartphone? This question is asked to find that how many people get influenced by look and feel of the smartphone.

Strongly Agree4180%

Agree816%

Can't Say12%

Disagree00%

Strongly Disagree00%

It is concluded that 41 people is strongly agree with the look and feel,8 people is just agree, 1 person cant say.Useability [What do you look into a Smartphone? ]What is the peoples opinion about the useability of smartphone?

Strongly Agree1937%

Agree2957%

Can't Say12%

Disagree00%

Strongly Disagree12%

19 people are strongly agree about the useability of smart phone, 29 are just agree, 1 person cant say and one person is strongly disagree.Durability [What do you look into a Smartphone?This question is asked to find what people say about the Durability of smart phone

Strongly Agree3161%

Agree1427%

Can't Say36%

Disagree24%

Strongly Disagree00%

It is found that 31 people are strongly agree upon the Durability, 14 people are agree, 3 people cant say, 2 people are disagree upon this.

Price Range [What do you look into a Smartphone? ]How many people gats affected by Price Range of a smart phone?

Strongly Agree2651%

Agree1631%

Can't Say612%

Disagree12%

Strongly Disagree12%

Most of the people gets influenced by the price range of the phone that is26 people whereas 1 person is disagree upon this. Does Brands Matters you the Most?Now with the help of this question it can be found that how many people Purchases a mobile phone by according to the brand of the mobile phone.

Strongly Agree2549%

Agree1733%

Don't agree612%

So we can see that 25 people are strongly upon this, 17 are agree and 6 are Not agree.

Rank the following Brands from 1 to 5

Now here it is the ranking of the mobile brands.

Microsoft Lumia1122%

Samsung816%

Apple1122%

LG36%

Sony510%

HTC612%

Karbon/Micromax12%

Xaiomi/Gieonee48%Other:12%

Microsoft Lumia and Samsung are at highest with 22% people, Samsung is with 16%, HTC with 12%, Sony with 10% and LG with 6%, 2% Karbon&Micromax, Gieonee 8%and other 2%. Maximum people prefer Microsoft Lumia and Apple smart phone.

What matters you the most in a Smartphone?This tells that what are the other things that matters the most to purchase a mobile phone.

Features2855%

Price Range1529%

Availability of Product24%

After Sale Service36%

Other:12%

So we found that Features, Price Range,Availability of product and After sale service matters the most in a mobile phone to be chosen by a costomer.Where do you go for Collecting Information about the Smartphone? *This question is asked to find that from where the customers comes to know about a smart phone.

Friends and Relative1529%

Internet2651%

Live Demo816%

Other:00%

We can see the above areas from where they come to know about the product. Most of the people collect information from the internet.

Does anything else influence your buying behaviour?

[ ]2141%

Number of daily responses

Conclusion 42 people are using smart phone, 1 is not using and 8 is planning to buy. It means today most of the people use smart phone. 25 male and 26 female people are using smart phone. The ratio is very close. 38 people is not earning, they are students, 6 people is earning Rs.20000-50000, 4 people is earning between 50000-100000 and 1 person is earning above 100000 Rs. 41 people is strongly agree with the look and feel,8 people is just agree, 1 person cant say. 19 people are strongly agree about the usability of smart phone, 29 are just agree, 1 person cant say and one person is strongly disagree. It means usability of smart phone is the most important thing. 31 people are strongly agree upon the Durability, 14 people are agree, 3 people cant say, 2 people are disagree upon this. Most of the people gets influenced by the price range of the phone that is 26 people whereas 1 person is disagree upon this. 25 people are strongly upon brands, 17 are agree and 6 are Not agree. Most of the people preferbranded phones. Microsoft Lumia and Samsung are at highest with 22% people, Samsung is with 16%, HTC with 12%, Sony with 10% and LG with 6%, 2% Karbon & Micromax, Gieonee 8%and other 2%. Maximum people prefer Microsoft Lumia and Apple smart phone. Features, Price Range,Availability of product and After sale service matters the most in a mobile phone to be chosen by a costomer. areas from where they come to know about the product. Most of the people collect information from the internet. 41% people gats influenced by other things also like colour, trend, advertisement, popularity etc.