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Statera Insights GO FARTHER FASTER
STATERA INSIGHTS
ACCERELATES
GROWTH.
Statera Insights makes an impact:
> Reaching new customers and capturing different markets
> Creating disruptive competitive positioning
> Designing empowerment programs for women
> Articulating specialized propositions by market segment
> Building meaningful customer-centric journeys
> Closing leadership gaps and pivoting a workforce
> Adapting quickly with meaningful win/loss intelligence
> Designing multi-threaded sales plays & enablement
> Ensuring teams understand the mission and act with urgency
> Harvesting the aptitude of high-potential talent
GO FARTHER FASTER.
> Ramping external growth to increase revenue.
> Expediting internal growth to fuel talent agility.
> Delivering professional growth options for women.
CONSULTING SPECIALIZATIONS
OPTIMIZE YOUR GO-TO-MARKET
TUNE YOUR ENTERPRISE TALENT
HONE YOUR LEADER & HIGH POTENTIAL CAPABILITY
WHAT GEAR WILL
YOU GET TO?
PERPETUALLY
TRANSFORMING?
CONCERNED ABOUT
VISION IMPROVISATION?
GO-TO-MARKET OPTIMIZATION
NOT SURE WHERE
YOUR GTM
VULNERABILITIES
ARE?
STATERA’S
GTM DIAGNOSTIC
DEFINES YOUR
STRNEGHTHS &
AREAS TO OPTIMIZE
F IND OUT HOW
GTM > THE GROWTH DIFFERENCE MAKER
Many elements must come together to create an effective go-
to-market (GTM) strategy. Your competitive advantage hinges
on it. Creating a GTM blueprint can be daunting. Multiple
functions across sales, pre-sales, marketing and product
management must coalesce toward a distinct value proposition.
A sound GTM approach must reflect the current dynamics of
your changing marketplace and ever-evolving buyer. Ensuring
lock-step alignment across your company's functions is vital.
Each operational angle needs to work congruently.
Every company encounters unique GTM issues. Missteps are costly.
Typical pitfalls include:
Misalignment to the target buyer
Unclear value proposition
Clumsy sales enablement
Poor offering resonance
Lack of KPIs and transparency
KEY GTM CHALLENGES
Statera Insights helps clients avert these obstacles and correct
ineffective GTM designs. Examples of services include:
Analyzing addressable market coverage
Evaluating direct and indirect sales productivity
Enhancing sales and customer success effectiveness
Invigorating brand positioning and messaging
Forecasting marketing pipeline and revenue
Designing customer health models and methodologies
Improving competitive intelligence and application
Reimagining lead generation and business development
Creating top deal account-based marketing programs
Producing win/loss insights and loyalty prescriptions
Designing compelling executive communications
Developing innovative presales engagements
HOW STATERA INSIGHTS IMPACTS GTM
ENTERPRISE TALENT TUNING
CURIOUS HOW YOU
COMPARE TO
BENCHMARKS?
STATERA’S
L&D MATURITY
EVALUATION
DIAGNOSES &
PRESCRIBES HOW
TO EVOLVE
F IND OUT HOW
WORKFORCE TALENT > THE ENTERPRISE HORSEPOWER
The fourth industrial revolution requires businesses to re-think
talent practices to drive transformation at scale and with speed.
No matter what the size or industry, an intelligent enterprise
harnesses skills at the point of need and nimbly evolves with
market-level changes. Lots of new technologies profess
substantial boosts to employee productivity, yet implementations
tend to be long and the investments are often steep.
Employees need to flex with dexterity, applying relevant
skills in real time, all the time. However, several barriers
typically persist:
Outdated career models hamper internal mobility
Stale learning delivery UX suppresses adoption
Low engagement levels limit goal attainment
Poor employment brand imposes on talent attraction
Misaligned metrics render guesses, not decisions
KEY ENTERPRISE TALENT CHALLENGES
HOW STATERA INSIGHTS IMPACTS ENTERPRISE TALENT
Statera Insights helps organizations embrace new talent
paradigms across boundaries and business units. Example
services include:
Analyzing team skill gaps and leader pipeline
Optimizing vendor management and ROI
Creating talent and learning scorecards
Inventing horizontal and vertical career pathways
Designing and delivering multi-modal programs
Reinventing employer brand equity to attract the best
Benchmarking best-in-class to raise L&D results
Executing innovative employee marketing campaigns
Enhancing performance management tactics
LEADER & HIGH POTENTIAL CAPABILITY
LEADERS & HIGH POTENTIALS > THE PINNACLE OF PEOPLE CAPITAL
Shaping emerging leaders is crucial to reducing execution risk. Cultivating
current leaders is a force multiplier to your company capacity. Leaders
require new competencies to be effective in the digital age. They cast vision,
communicate to connect and innovate when models become irrelevant.
Regardless of generation, today's leaders are wise > navigating conflict and
unforeseen conditions. They transparently clear obstacles to foster team
agility. They recognize achievements and respect diversity. By traversing title
hierarchies, leaders instill followership.
If you can't answer how your company nurtures its top talent in
less time it takes a recruiter to reach them, there's a problem.
Companies often struggle with:
Stagnant leadership development designs
Dysfunctional or misaligned workstreams
Weak methods to identify nascent leaders
Suppression of alternate ideas due to low diversity
No mentoring mechanism to share knowledge
Statera Insights circumvents the hurdles that hinder decision-
making and hamper innovation. Statera customizes its approach
based on the company's culture and imperatives. Sample services
include:
Delivering executive coaching and individual mentoring
Designing women in leadership inclusion forums
Creating first-time manager development programs
Evaluating role readiness and next-level candidacy
Crafting stretch assignments for experiential learning
Distinguishing high-potential vs high-performer
Enhancing executive presence and presentation skills
KEY CHALLENGES IN LEADER & HIGH POTENTIAL CAPABILITY
HOW STATERA INSIGHTS IMPACTS LEADER & HIGH POTENTIAL CAPABILITY
IS YOUR TOP TALENT
READY FOR WHAT’S
NEXT?
STATERA’S
LEADER
DEVELOPMENT
CONSULTATION
LETS YOU KNOW
F IND OUT HOW
ENGAGING STATERA INSIGHTS
Sometimes needs arise in a well-framed way. At other times, not so much.
That's why there are three ways to engage Statera Insights:
1. Advisory > Expert counsel is furnished on an hourly basis to support a
decision or direction. A discovery session defines the cadence and duration.
2. Targeted Consulting > Services are executed in support of key deliverables
on a finite basis. Scope is based on a discovery and validation session with
the ability to expand.
3. Consulting Retainer > Services are provided on a sustained basis with
daily, weekly and monthly rates. Deliverables are defined organically, rather
than through a discovery session.
Why gig when you can employ? Avert the bad hire. Maneuver faster.
According to Deloitte's 2019 Human Capital Trends Study, when organizations
require essential skills on a timely basis, they frequently turn to freelancers.
Forty-five percent of employers report they are having trouble filling permanent
positions. To address the void, the use of contractors has gone mainstream.
Comparatively, Deloitte also found contractors often deliver better performance.
Enough said.
Want to do more good? Statera Insights allocates 10% of its annual profits to
promote gender balance and causes that develop women internationally. Have a
non-for-profit entity in mind for your project? Just say so.
HOW TO ENGAGE STATERA INSIGHTS
CONTACT STATERA INSIGHTS
[email protected] www.staterainsights.com
THE STORY OF STATERA INSIGHTS
I am often asked what led to the inception of Statera and how
others can consider joining the practice. The story is simple.
My mother is an incredibly strong Irish woman. She gave me a
traditional Gallic male first name. Perhaps she expected a boy.
Perhaps she wanted me to know intrinsically that I was an equal.
Regardless of the reason, it worked for me. I am inspired by the
amazing women in my family as well as the many remarkable
women from my professional path. My female colleagues want the
same thing I do > to work on impactful initiatives that leverage our
utmost ingenuity without sacrificing friends, family or sleep. I know
it's possible. It might even be contagious.
After celebrating 25 years of corporate experience, it was
"time for a change." The concept for Statera Insights was born
from a desire to honor the principle of balance. Statera is Latin for
balance. Balance is the objective > balance in life, balance via
wisdom and balance in gender. Insight is the deliverable. Statera's
practice will expand as the "time for a change" occurs within the
marvelous women I know and have yet to meet. One day I plan to
transition my energy to promote business solely for them.
What about the guys? Men are tremendous. My dad rocks. My
love for my sons grows by the minute. My knight in suburban
armor is my best friend. Professionally, I'm fortunate that
outstanding men have encouraged and mentored me at every turn.
So, Statera Insights is no girls club. Incredible men are welcome to
join the practice provided they take an active role in sponsoring a
woman's professional path and rooting out unconscious bias.
I adore working with extraordinary people on bold projects.
Looking forward to exploring ideas for your next growth lift.
Most sincerely,
Kieran King
Founder, Statera Insights
V IEW
KIERAN’S
CONSULTING
PROFILE
VIEW KIERAN’S
LINKEDIN PROFILE
FOR EXPERIENCE,
ENDORSEMENTS,
RECOMMENDATIONS
AND TO CONNECT
As practitioners, we are intentional about three operating principles
within our consulting and in our lives:
1 > GRACE
Empowered women empower women. Find your tribe of
womankind and actively expand. Exhibit genuine honor toward
people - all men and women. Grace shows your unique version of
elegance. Grace is how you make others feel. Grace is how you
pay it forward. Volunteer your skills to serve a cause you're
passionate about by wiring it into your life plan, not an afternoon.
2 > GROWTH
Continuous professional growth is essential. Financial prosperity is
fundamental. Both can be accomplished by taking the "work" out of
networking. Networking sounds like it belongs on a to-do
list. Instead, Statera leverages its colleague crowd to source
engagements that impact the client, develop the consultant and
provide economic air cover. And while the world doesn't need
another acronym, it does need more women business owners. As
our NWBOC certification is approved, Statera will flourish further as
a member of the National Women Business Owners Corporation.
3 > GRATITUDE
Reverse the bucket list. Gratitude unlocks the fullness of life and
helps us be mindful of our blessings. No matter what the
circumstance, gratitude turns what we have into more than enough.
A sense of entitlement ends where gratitude begins. Happiness is
like a sugar high, but gratitude sustains joy. Always acknowledge
the good. In turn, gratitude creates new opportunities.
PRACTICE PRINCIPLES
CONTACT STATERA INSIGHTS
[email protected] www.staterainsights.com
Statera Insights Balanced in perspective. Excellence in outcomes. Value creation in hand.
[email protected] www.staterainsights.com
GO FARTHER FASTER
