State Routes 87 & 260 Corridors

State Routes 87 & 260 Corridors

Landscape and Signage Guidelines

May 2009

State Routes 87 & 260 Signage and Landscape Design Guidelines

May 2009

Project History

• ADOT returned the back of curb to

property line Rights of Way to Payson


May 2009



• Typical 50’ setback clear of anything

Project History


May 2009



• Typical 50’ setback clear of anything

• Uneven enforcement of codes and

standards to help compensate for

perceived visibility issues

Project History


May 2009

• Focus group meetings held to define

overall goals for Payson and explore

rights of way opportunities.

Participants included:

Rights of Way Opportunities

- Planning & Zoning

- Chamber of Commerce

- Design Review Board

- Northern Gila County Economic

Development Corporation

- Green Valley Redevelopment Area

- Town Council

- Various Business Organizations

(Swiss Village merchants, Wagon

Wheel merchants, etc)

- Realtors

- Tonto Apache Tribe

- Town Staff


May 2009

• Improve the sense of arrival for visitors

to the “Gateway to Rim Country”

Rights of Way OpportunitiesDefined Goals


May 2009



• Identify Town opportunities from all

three approaches



May 2009




three approaches

• Keep visitors long enough to truly

introduce them to Payson



May 2009




three approaches



• Enhance commercial corridors



May 2009




three approaches



• Enhance commercial corridors

• Make available four miles of roadway

available for businesses to market with

signage

• Promote connectivity for pedestrians,

cyclists and motorists



May 2009


• Create visual support for the

“Arizona’s Cool Mountain Town” brand


May 2009




• Express community pride to visitors

and residents


May 2009





and residents

• Bring back the forest to reflect a

“mountain town” environment


May 2009





and residents



• Create wayfinding system to better

guide visitors to their destinations,

appropriately designed for Payson


May 2009





and residents



• Create wayfinding system to better

guide visitors to their destinations,

appropriately designed for Payson

• Inform visitors of local events and

services


May 2009

• Plethora of pole signs create congestion

What We Have NowSignage


May 2009


• Poor visibility due to sign clutter



May 2009



• Highway signage design



May 2009




• Idea that bigger, bolder and more is

better



May 2009




• Idea that bigger, bolder and more is

better

• Ineffective identification/direction to

Payson’s major destinations and

community amenities



May 2009

What We Have NowBig Pines Are At Risk

• Pines are the image that visitors expect -

need protection to ensure long term vitality

- The Ponderosa Pine has officially been

adopted as the town tree


May 2009






• Trees surrounded by pavement will

suffocate and die


May 2009





• Trees surrounded by pavement will

suffocate and die

• Single trees are unnatural, unstable and

will eventually blow down

• Currently, there is no replacement strategy



May 2009

• Sporadic/inconsistent landscaping

What We Have NowLandscaping


May 2009


• No landscaping



May 2009


• No landscaping

• Non-native plants conflict with the

“mountain town” image



May 2009

• Minimal walkway space and not enough

buffer area from traffic

What We Have NowPedestrian Connectivity


May 2009



• Lack of designated crossing areas and

lengthy roadway spaces to cross



May 2009



• Lack of designated crossing areas and

lengthy roadway spaces to cross

• Vehicles parking in Rights of Way



May 2009

To transform the highway corridors of Payson

into visually attractive, friendly places to use

and do business.

The Goal


May 2009

• Creating design guidelines, design

standards and processes for private use

of Rights of Way that will help to change

the customers perception and roadway

aesthetics over time

Implementing the Goal

- Landscaping

- Signage

- Parking

EST

SECTION 2

A

SCREMITIGA

MAIN

STREET

SECTION 1 GUIDELINES - South Gatewa

A.

y

3IntroductionI.

SR 87 Design Guidelines

II.

ELINESSR 260 Design Guidelines

III.

SECTION 7 GUIDELINES

A.


B.


C.


D.


E.

Overall General Guidelines

IV.

MaterialsDimensions and placement/breaks

Signage B.

Sign typesVarious types of users

VVWayfinding WWC.

Vehicular Oriented

VVPedestrian Oriented

MaintenanceD.

Public ArtE.

Driveways/Access management

F.FF

Location & QuantityDimensionsMaterialsADA compliance

G.

RampsCrosswalksSidewalks

Town Suggested Implementation

V. Process

Wayfinding ProgramEstablish the wayfinding Inclusion

1.

CriteriaThe following destinations would not

2.

qualify for permanent use:Suggested Sign Maintenance Rulesode Enforcement

erlay OrdinanceAppendices

VI.

t PalettesColors, Materials Finishes

B.C.

1

PAYSON SR 87/260 DESIGN GUIDELINESLandscape and Signage Recommendations

October 10, 2008


May 2009

• Help guide individual design decisions

that...

Why Design Guidelines?

- improve community image through

better aesthetics


May 2009


that...



better aesthetics

- improve business recognition with

better placement and visibility


May 2009


that...



better aesthetics



- encourage resident's role in building

and maintaining community pride


May 2009


that...



better aesthetics



- encourage resident's role in building

and maintaining community pride

- enhance pedestrian comfort,

provide easy access to businesses

and encourage non-motorized traffic


May 2009

• Applies sound design recommendations

that…

How Design Guidelines Accomplish This

- emphasize the “Arizona’s Cool

Mountain Town” brand

- promote creativity and uniqueness

- allow for self expression and brand

building

- reflect best practices in good design


May 2009



that…





building


• Enforcement of existing codes and

ordinances


May 2009



that…





building


- To reflect the mountain locale

- How to use them in a locally authentic way


ordinances

• Defines color and material palettes for

signage and landscaping


May 2009


that…






building


- To reflect the mountain locale

- How to use them in a locally authentic way


ordinances

• Defines color and material palettes for

signage and landscaping

• Provides list of native and climate

appropriate plants to use

FIRECRACKER PENSTEMON Penstemon eatonii

BLUE VERBENA Verbena hastata

PAPER FLOWER Psilostrophe tagetina

GLOBE MALLOW Sphaeralcea coulteri

LUPINE Lupinus concinnus

PRIMROSE Oenothera speciosa

ANGELITA DAISY Tetraneuris acaulis

ORNAMENTAL PALETTE

lcea coulterirr

MORNAMENENTTTAALALAL TTTT PPPPALEALEALEALEPPPP TTTTTETETEE

INDIAN PAINTBRUSH Castilleja integra

BUTTERFLY WEED Asclepias tuberosa

SOAP TREE YUCCA Yucca elata

WINECUPS Callirhoe digitata

FALL WHITE ASTER Aster falcatus

YARROW Achillea millefolium

RED YUCCA Hesperaloe parviflora

LEAF-BRACT ASTER Aster foliaceus

PRICKLY POPPY Argemone squarrosa

CHOCOLATE FLOWER Berlandeira lyrata

DESERT MARIGOLD Baileya multiradiata

SACRED DATURA Datura wrightii

ORNAMENTAL PALETTE

pias tu

BEAVERTAIL PRICKLY PEAR Opuntia basilaris

ARIZONA FESCUE GRASS Festuca arizonica

HAIRY GRAMA Bouteloua hirsuta

MORMON TEA Ephedra viridis

DEER GRASS Muhlenbergia rigens

BUFFALO GRASS Buchloe dactyloides

BEAR GRASS Nolina erupens

THREADGRASS Stipa comatta

BIRCHLEAF MAHOGANY Cercocarpus betuloides MOUNTAIN MAHOGANY Cercocarpus montanus

DESERT SPOON Dasylirion wheeleri

PARRY’S AGAVE Agave parryi

ORNAMENTAL PALETTE

SSOOAPAP TREETREE YUCCA YucYY ca e

caaarppuuss betulo

BLUE GRAMA GRASS Bouteloua gracilis

EMORY OAK Quercus emoryii

CHITALPA Chilopsis x Chitalpa

SIDEOATS GRAMA Bouteloua curtipendula

DESERT WILLOW Chilopsis linearis

BLACK GRAMA Bouteloua eriopoda

SHRUB LIVE OAK Quercus tubinellaPINYON PINE Pinus eldarica

MANZANITA Arcostaphylos pungens

WESTERN WHEATGRASS Agropyron smithii

ARIZONA WALNUT Juglans majorHONEY LOCUST Gleditsia triacanthos

ORNAMENTAL PALETTE


May 2009

• Establish new signage standards for

the Rights of Way


- Signage setbacks

- Incremental heights based on location

- Illumination standards that are more

in line with rural communities and

dark sky provisions

CENTER ID AREA

NOTE: The sign structures depicted are examples of typical sign element recommendations and massing per sign type designation.

By no means are the appearance of these examples to be interpreted as actual design suggestions.

TENANT/CENTER ID AREA

Tenant AreaTenant Area

Tenant Area

Tenant AreaTenant AreaTenant Area




Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

Tenant Area

CENTER ID AREA

Mini Plaza / Mall Multi-Tenant Sign(for centers containing 2-5 units)Max Area: 32 Sq.Ft.Max Width: 8 Ft.

Recommendations:

Multi-Tenant Signage

0 to 20 Feet from Curb

20 to 40 Feet from Curb0'-0"

20'-0"

40'-0"

40 Feet from Curb and Beyond

Plaza Mall / Office ComplexMulti-Tenant Sign(for centers containing 6-10 units)Max Area: 50 Sq.Ft.Max Width: 12 Ft.

12 Foot Height Recommendations:


Project/Center ID.

Shopping Center Multi-Tenant Sign

Max Area: 100 Sq.Ft.Max Width: 12 Ft.


20'-0"

16'-0"

12'-0"

8'-0"

CENTER ID AREA

Sign

s:

TENANT AREA

TENANT/CENTER

ID AREA

TENANT/CENTER

ID AREA

NOTE: The sign structures depicted are examples of typical sign element recommendations and massing per sign type designation.

By no means are the appearance of these examples to be interpreted as actual design suggestions.

High Profile Sign

(Single-User/Center)

Max Area: 32 Sq.Ft.

Max Height: 20 Ft.

Max Width: 8 Ft.

Recommendations:

Low Profile Sign

(Single-User)

Max Area: 32 Sq.Ft.

Max Height: 5 Ft.

Max Width: 8 Ft.

Recommendations:

Single Tenant / Center Idendification Signage

0 to 20 Feet from Curb 20 to 40 Feet from Curb 40 Feet from Curb and Beyond

0'-0" 20'-0" 40'-0"


May 2009

• Establish new Landscape standards for

the Rights of Way


- Use of Ponderosa Pines

- Heights and density of plants similar

to that of the surrounding area

- Plants that offer seasonal color and

provide shade

- Variety of trees to promote diversity

and interest


May 2009

• Establish new Landscape standards for

the Rights of Way


- Use of Ponderosa Pines

- Heights and density of plants similar

to that of the surrounding area

- Plants that offer seasonal color and

provide shade

- Variety of trees to promote diversity

and interest

• Establish new screening requirements

for parking lots

- Low profile walls comprised of

authentic materials


May 2009

• Town Council

• Town Government

• Planning and Zoning Commission

• Architects, Contractors and Developers

• Design Review Board

• Business and Property Owners both local

and national

• Business Organizations

Who Will Use The Guidelines?

- NGCEDC (Northern Gila County

Economic Development Corporation)


- GVRA (Green Valley Redevelopment

Commission)

• Town Staff


May 2009

Implementing The GuidelinesImmediate Action Items

XX

• Promote the sole use of “Arizona’s Cool

Mountain Town” as the slogan for Payson


May 2009




• Capitalize on views of the rim


May 2009


Before

After




• Enhance welcome sign, and add native

landscaping to mitigate the “highway

billboard” look


May 2009





• Welcome sign enhancement, and add native


billboard” look

• Introduce potential customers to the

community


May 2009







billboard” look


community

• Create exciting and eye-catching community

and regional event banners


May 2009







billboard” look


community



• Create significant gateways at important

access areas along highway corridors


May 2009






billboard” look


community



• Create significant gateways at important

access areas along highway corridors

• “Mountainize” and upgrade existing quality

structures to enhance image and aesthetics


Before After


May 2009

• Identify a “champion” to kick-off

community participation

• Provide design options for “first few”

Implementing The GuidelinesEnhance What You Have

- Signage


May 2009

• Identify a “champion” to kick-off

community participation

• Provide design options for “first few”

Implementing The GuidelinesEnhance What You Have

- Signage

- Landscaping


May 2009

Implementing The GuidelinesPublic Relations and Marketing

• Publications - Local Newspapers


May 2009



• Radio - Public Service Announcements


May 2009




• Television - Payson Cable Channel 4


May 2009



• Television - Payson Cable Channel 4

• Chamber of Commerce - Coordination of

regional and local banner program



May 2009

• New project vs. existing project

• Determine department to start with

• Outline application process and timing

Implementing The GuidelinesEstablish Design and Approval Process

Unified

Development

Code

Adopted

By Ordinance #466

February 22, 1996

Updated October 1, 2007


May 2009

• Establish Payson Wayfinding Committee

Participants from:

- Main Street Program


- Parks, Recreation and Tourism

- Northern Gila County Historical Society

and Historic Preservation Commission

- Town Planning and Zoning

- Surface Transportation Advisory Committee

- Green Valley Redevelopment Area

Commission

Initiate Town ID ProgramDevelop Wayfinding Program

- Community Development

- Payson Hospital

- Department of Public Works

- Northern Gila County Economic

Development Corporation

- General public representatives


May 2009

Initiate Town ID ProgramDevelop Wayfinding Program

• Define destination inclusion criteria for

public wayfinding program

- Public buildings

- Destinations with high visitor use

- Transportation

- Historical sites

- Large local event facilities

- Community Services

• Develop hierarchy and designs based on

thorough research, programming and

planning processes with public and

private community input

6'-0"

12'-0"

10'-3

"

6"

1'-2"

6"

2 1/

2" (t

yp.)

10"

6"

3"

ENTRY SIGN5'-8"

8'-0"

TOWN ORGANIZATIONSIGNAGE

3'-4"

2'-6"

6'-6"

3'-0"

2"

5"1"

1"

2'-0"

1'-8"

1'-2"

DOWNTOWN MAP

1'-2

1/4"

2'-2"

1'-6"

7'-0"

(min

.)

8'-9"

(w/ 7

'-0" c

lear

ance

)

3"

PEDESTRIAN DIRECTIONAL

3'-0"

7'-3

1/2"

10"

4 1/

2"2"

(typ

.)4

1/2"

8"

5'-7"

2 1/

4"

1'-9"

4'-2"

PARKING SIGNAGE

6'-0"

(4'-8

" for

2 m

essa

ges)

10'-0"

5'-0"

3"

6"2'-

0"6"

2" (t

yp.)

10" 7"

11'-6

" (13

'-6" w

/ 7'-0

" cle

arna

ce)

4'-0"

(3'-0

" w/ 2

mes

sage

s)

5'-0"

11'-6

1/4

" (w

/ 7'-0

" cle

arna

ce)

7'-0"

6"2'-

0"6"

2" (t

yp.)

1 1/

2"

7"

VEHICULAR DIRECTIONALS

- Monument

- Marketing

- Community Organizations

- Business Identification

- Wayfinding

Examples of various sign types within a hierarchy


May 2009

Special Action Items for Consideration and Coordination

• ADOT

- Create corridor and access management plans,

- Work on future enhancement grants (SAFET-LU)

• Tonto Apache Tribe Coordination

- Foster relationship for mutual enhancement of

Payson and the Tribe’s Casino south entry

• Chamber/Regional event banner program

- Establish program with graphic guidelines for

banners compatible with the Town’s brand

• Sign Code Upgrade and Enforcement

- Consider certain issues such as grandfathering and

special use permitting

• Landscape/Parking Upgrade and Enforcement

- Incorporate and enforce plants with low water

usage, plant diversity and maintenance guarantees

- Establish an Urban Forest Preservation Plan

- Integrate conservation plan for Rim Country

- Promote integration of new development with

existing landscape character

• Mining Reclamation and Mitigation Plan

- Develop plan for future mining areas visible from

the highway corridor

• Incentives for conformance/upgrades and

rewards for champion/leadership participation

- Consider reducing parking and other site planning

requirements in exchange for being a “champion”


May 2009

Conclusion

• Research

• Public Participation

• Stakeholders / Community Informed

• Recommendations

• Guidelines Booklet

• Guidelines Booklet Approval

• Implementation Process by Town

• Initiate Wayfinding Program

• Initiate Champion Program

Complete In Progress To Do

Documents

State Routes 87 & 260 Corridors