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State of TV and OTT in Sub-Saharan
Africa 202006/02/2020
Market-leading data and executive events
to understand the future of TV, Entertainment and Telecom
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GDP PER CAPITA2019 – current USD
Source: World Bank
0
20 000
SUBSAHARAN AFRICAN REGION IN FIGURES2019
46 COUNTRIES
1.05 BILLION INHABITANTS
226 MILLION HOUSEHOLDS
40 % URBAN POPULATION
+ 2000 SPOKEN LANGUAGES
World
SSA
SHARE OF SSA IN WORLD2019
Source: DataxisPopulation GDP
SUBSAHARAN COUNTRIES SPECIFICITIES
ACCESS TO ELECTRICITY2019 – % of households
100 %
0
GDP REPARTITION BY COUNTRY2019 – current USD
Source: World Bank
POPULATION REPARTITION BY COUNTRY2019
Source: Dataxis
Source: Dataxis
INQUEQUAL MARKET OPPORTUNITIES IN THE REGION
42%
44%
46%
48%
50%
52%
54%
56%
58%
0
2
4
6
8
10
12
14
16
2015 2016 2017 2018 2019
Pay TV subscription TV households Penetration pay TV
TV PENETRATION – KEY FIGURES
GDP
South Africa Rest of SSA
TV HH
South Africa Rest of SSA
Pay TV Subscribers
South Africa Rest Of SSA
Pay TV Revenues
South Africa Rest Of SSA
PAY TV SUBSCRIPTIONS MARKET SHAREQ3 2019
DStv GoTV Others
Source: DataxisSource: Dataxis
SOUTH AFRICA VS REST OF SSAQ3 2019
Source: Dataxis
SOUTH AFRICAN FOCUS : PAY TV MARKET
80%
FTTx
South Africa Rest of SSA
Fixed wireline
South Africa Rest of SSA
3G / 4G
South Africa Rest of SSA
SVOD
South Africa Rest of SSA
Video Play Netflix Showmax others
SVOD SUBSCRIPTIONS MARKET SHAREQ3 2019
BROADBAND CONNECTIONSMillion subscribers
0
10
20
30
40
50
60
Total Fixed wireline FTTx 3G / 4G
2015 Q3 2016 Q3 2017 Q3 2018 Q3 2019 Q3
133.9
55
Source: Dataxis Source: Dataxis
SOUTH AFRICA VS REST OF SSAQ3 2019
Source: Dataxis
SOUTH AFRICAN FOCUS : SVOD MARKET
Source: Dataxis
0
10
20
30
40
50
60
70
80
90
2016 2017 2018 2019
FTA HH Pay TV
TV HOUSEHOLDS EQUIPMENTMillion households
0 5 10 15 20 25
Direct cable TV DTH DTT IPTV MMDS OTT pay TV
TV RECEPTION BY TECHNOLOGYQ3 2019 - million households
0 10 20 30 40 50 60
Terrestrial DTH
Source: Dataxis Source: Dataxis
TV HOUSEHOLDS STRUCTURE
PAY TV
FREE TV
completed
ongoing
not started
DSO STATUS BY COUNTRYDigital migration stage - 2019
DIGITAL SWITCHOVERMillion households
MAIN DTT & DTH FTA BOUQUETS
0
5
10
15
20
25
30
35
40
2018 2019 2020 2021 2022 2023 2024
Terrestrial FTA analogue Terrestrial FTA digital Digital DTH FTA
Source: Dataxis
Source: Dataxis
WIDE BUT LOW VALUED FTA TV MARKET
PAY TV MAIN ACTORS BY COUNTRY2019
Source: Dataxis
HIGHLY CONCENTRATED PAY TV MARKET
SVOD MARKET ON ITS EARLY STAGES
SVOD SUBSCRIPTIONS MARKET SHARESQ3 2019
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Wura TV Nigeria
Amazon Prime Video
Trace Play
iROKO+
iROKOtv
Netflix
Showmax
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Wura TV Nigeria
iROKO+
Amazon Prime Video
Trace Play
iROKOtv
Showmax
Netflix
SVOD REVENUES MARKET SHARES9 months 2019 – excluding Kwesé iFlix
730k SVOD SUBSCRIBERSQ3 2019
Source: Dataxis
Source: Dataxis
50 % fixed broadband
0.2 % 3G/4G mobile broadband
SVOD PENETRATIONQ3 2019
MAIN SVOD ACTORS
Source: Dataxis
FIXED WIRELINE BROADBAND FORECASTSMillion subscribers
MOBILE BROADBAND FORECASTSMillion subscribers
2,3
2,6
2,9
3,2
3,5
3,9
2019 2020 2021 2022 2023 2024
0
100
200
300
400
500
600
2019 2020 2021 2022 2023 2024
3G 4G
Source: Dataxis
294
542
A MOBILE BROADBAND MARKET
Broadband accessibility
Data affordability
Payement methods
Local content availability
SVOD DEPLOYEMENT CHALLENGES
MOBILE TV PLATFORMS RECENT LAUNCHSelected examples
2017 2018 2019
MAIN TELCOS OFFERING MOBILE TV
CAMEROON IVORY
COAST RWANDA
MOBILE OPERATORS GOING OTT
ZAMBIA
GLOBAL DIGITAL ADEX REPARTITION2018
SSA South Africa World - excl. Europeand N. America
World
0.7
7.6
36.3
16.7FACEBOOK MONTHLY ACTIVE USERSIn millions - 2018
0
50
100
150
200
250
2017 2018 2019 (forecasted)
SSA
(660 million USD)
AVERAGE DIGITAL ADEX PER CAPITA PER YEAR Current USD - 2018
WORLD
Source: Dataxis
Source: Dataxis
Source: Dataxis
AVOD : HIGH CONSUMPTION, LOW REVENUES
0
5
10
15
20
25
30
35
40
45
50
2019 2020 2021 2022 2023 2024
DTH DTT IPTV MMDS OTT pay TV
PAY TV FORECASTS BY TECHNOLGYMillion subscribers
CONCLUSION - FORECASTS
www.nextvceoafrica.com
UPCOMING EVENTS
29-30 AprilKigali
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6 OctoberDubai
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