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STATE OF THE VITIVINICULTURAL SECTOR IN 2019 INTERNATIONAL ORGANISATION OF VINE AND WINE Pau Roca Director General of the OIV OIV Press Conference 23 April 2020 1

STATE OF THE VITIVINICULTURAL SECTOR IN 2019€¦ · Turkey 10% 6% Other countries 49% World vineyard distribution in 2019 5 ©OIV ©OIV. Vineyard Surface Area 966 855 794 708 436

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Page 1: STATE OF THE VITIVINICULTURAL SECTOR IN 2019€¦ · Turkey 10% 6% Other countries 49% World vineyard distribution in 2019 5 ©OIV ©OIV. Vineyard Surface Area 966 855 794 708 436

STATE OF THE VITIVINICULTURALSECTOR IN 2019

INTERNATIONAL ORGANISATION OF VINE AND WINE

Pau Roca Director General of the OIVOIV Press Conference23 April 2020

1

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Topics▪ State of the world vitivinicultural sector in 2019

• Vineyard Surface Area• Wine Production• Wine Consumption• International Trade of Wine

▪ OIV Focus: The Global Sparkling Wine Market

▪ Southern Hemisphere Wine Production: First Estimates 2020

2

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Vineyard Surface Area

3

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Vineyard Surface Area

The world area under vines, corresponding to the total surface area planted with vines for all purposes (wine, table grapes and raisins), including young vines not yet in production, is estimated at 7.4 mha in 2019. The world vineyard has stabilized since 2016, mainly thanks to programs of restructuring and grubbing up of vineyards implemented in the EU, which stand for the fifth consecutive year at 3.2 mha. The current stabilization, however, hides heterogeneous evolutions in different regions of the world.

7,3

7,4

7,5

7,6

7,7

7,8

7,9

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

mha

Evolution of world vineyard surface area

7.4 mha+ 0,1 %/2018

4

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Vineyard Surface Area

Top 5 vine-growing countries represent more than 50 % of the world vineyard surface area in 2019

Breakdown of vineyard surface area in 2019Spain13%

China11%

France 11%

Italy10%Turkey

6%

Other countries49%

World vineyard distribution in 2019

5

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Vineyard Surface Area

966 855

794 708

436 408

215 200 195 191

0

200

400

600

800

1 000

1 200

Spain China* France Italy Turkey USA* Argentina Chile Portugal Romania

kha

177 149 146 143 122 108 106 103 95 94

0

100

200

300

Iran* India* Australia Moldova South Africa Uzbekistan* Greece* Germany Russia Afghanistan*

kha

Major vine-growing countries by surface area, 2010-2019

*Carried over from latest available data

6

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Wine production

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Wine Production

In 2019 world wine production, excluding juices and musts, is estimated at 260 mhl, a marked decrease of 34 mhl compared to the historically high 2018 production.After two consecutive years that can be defined as extremely volatile, 2019 brings global wine production back to average levels.

240

250

260

270

280

290

300

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

mhl

260 mhl-12% /2018

Evolution of world wine production

8

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Italy18%

France16%

Spain13%

USA9%

Argentina5%

Australia5%

Chile5%

South Africa4%

Other countries

25%

Wine Production

Top 8 wine producing countries vinified 75% of all wine producedin 2019. Italy, France and Spain account for almost half of the world production.EU: 156 mhl in 2019, 60% of world total

World wine production distribution in 2019

Breakdown of wine production in 2019

9

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47,542,1

33,5

24,3

13,0 12,0 11,9 9,7 9,0 8,3 6,7 4,9 4,6 3,0 2,5 2,4 2,1 2,0 2,0 1,8 1,5 1,00

10

20

30

40

50

mhl

10% 7% 6%3% 1%

-1% -2% -4% -6% -7% -8% -10% -10% -10% -12% -12% -13% -15%

-23% -25%

-34% -34%

Main wine producing countries in 2019

2019/2018 % Var.

World wine production

10

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Wine Consumption

11

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Wine Consumption

After the slight decline in world wine consumption registered in 2018, world wine consumption in 2019 is estimated at 244 mhl, marking a +0.1% increase compared to the previous year.

This apparent stabilization however is the result of the counterbalancing among countries with opposite trends.

220

225

230

235

240

245

250

255

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

mhl

244 mhl+0.1% /2018

Evolution of world wine consumption

12

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Wine Consumption

USA14%

France11%

Italy9%

Germany8%China mainland

7%UK5%

Spain 5%

Russia4%

Argentina4%

Other countries

33%

Breakdown of wine consumption in 2019

5 countries account for half of the world consumption of wine, while the top 8 countries represent 66% in 2019.

World wine consumption distribution in 2019

13

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Wine Consumption

2,02,12,32,32,42,52,72,7

3,33,53,53,94,0

4,75,0

5,98,5

10,011,1

13,017,8

20,422,6

26,533,0

GreeceCzech Republic

AustriaSweden

ChileHungaryBelgium

SwitzerlandBrazil

NetherlandsJapan

RomaniaSouth Africa

CanadaPortugalAustralia

ArgentinaRussiaSpain

UKChina

GermanyItaly

FranceUSA

1,52,0

3,28,3

9,712,3

14,915,7

22,223,323,523,924,425,2

27,827,827,928,3

29,229,429,7

36,543,0

49,556,4

China_mainlandBrazilJapan

RussiaSouth Africa

USACanada

ChileGreece

Czech republicUnited Kingdom

RomaniaNetherlands

ArgentinaSpain

SwedenBelgium

GermanyAustralia

AustriaHungary

SwitzerlandItaly

FrancePortugal

* Countries with total wineconsumption in 2019 equal to or above 2 mhl

Top countries* by total consumption (mhl) in 2019 Top countries* by consumption per capita +15 (l )

14

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International Trade of Wine

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International Wine Trade

In 2019 the global value of wine exports continues the sustained growth started in 2010 and reaches a new record high.

After the decrease in wine exports volume recorded in 2018, in 2019 global exports seem to be back on the growth track started in 2013.

50

60

70

80

90

100

110

120

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

mhl

105.8 mhl+1.7% / 2018

10

15

20

25

30

35

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

bn EUR

31.8 bn EUR +0.9% / 2018

Evolution of world wine export by volume

Evolution of world wine export by value

16

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International Trade of Wine

0

10

20

30

40

50

60

70

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

mhl Bottled (<2 l) Sparkling BiB Bulk (>10 l)

Bottled 53%

Sparkling9%

BiB4%

Bulk 34%

Bottled 69%

Sparkling21%

BiB2%

Bulk 8%

By analysing export data by type of product/packaging, in 2019 the following trends are observed:-Bottled wines increased both in volume (0.5% ) and value (0.7% )-A positive growth was observed for sparkling wines which increased by 2.5% in volume and 4.3% in value -BiB registered a sharp decrease in volume (-13.1%) and, to a lesser extent, in value (-1.2%) -Bulk wine exports strongly increased in terms of volume (+4.9%), with a consequent decline in value (-6.6%)

Breakdown of global trade volume in 2019

Breakdown of global trade value in 2019

17

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Main Wine Exporters

In 2019 the international trade of wine was dominated by threecountries - Italy, Spain, and France - accounting for 54% of the world market by volume. Among the top 10, only Australia and South Africa exported significantly less than in 2018.

In 2019 France and Italy, with more than 16 bn EUR, account for half of the world export by value. Spain and South Africa sharply decreased their export value with respect to 2018.

21,6 21,3

14,2

8,7 7,43,8 3,6 3,2 3,0 2,7

0

5

10

15

20

25

Italy Spain France Chile Australia Germnay USA South Africa Portugal Argentina

mhl

2018 2019

9,8

6,4

2,71,8 1,7 1,2 1,1 1,0 0,8 0,7

0

2

4

6

8

10

12

France Italy Spain Australia Chile USA New Zealand Germany Portugal Argentina

bn €

2018 2019

Top 10 by volume

Top 10 by value

18

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Main Wine Exporters

Among the top 10 exporters by volume:

Top bottled →Italy, France, Spain

Top sparkling → Italy, France, Spain

Top bulk → Spain, Italy, Chile

Top BiB→ Germany, France, Italy

Among the top 10 exporters by value:

Top bottled→ France, Italy, Spain

Top sparkling → France, Italy, Spain

Top bulk → Italy, Spain, France

Top BiB → France, Italy, Germany

0

5

10

15

20

25

Italy Spain France Chile Australia Germany USA South Africa Portugal Argentina

mhl

Bottled (<2 l) Sparkling

0

2

4

6

8

10

12

France Italy Spain Australia Chile United States New Zealand Germany Portugal Argentina

bn €

Bottled (<2 l) Sparkling

Top 10 by value

Top 10 by volume

19

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Main Wine Importers

14,613,5

12,3

7,26,1

4,5 4,2 4,23,1 2,9

0

2

4

6

8

10

12

14

16

Germany UK USA France China Russia Netherlands Canada Belgium Portugal

mhl

2018 2019 Germany, the UK, and the USA, confirm to be

the largest importers by volume in 2019,

accounting for 38% of the world total

5,5

3,8

2,62,2

1,7 1,61,2 1,0 1,0 0,9

0

1

2

3

4

5

6

USA UK Germany China Canada Japan Netherlands Russia Belgium France

bn EUR

2018 2019

The USA, the UK and Germany represent 39%

of the total value of world wine imports,

reaching 11.9 bn EUR.c

Top 10 by value

Top 10 by volume

20

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Main Wine Importers

02468

10121416

Germany UK USA France China Russia Netherlands Canada Belgium Portugal

mhl

Bottled (<2L) Sparkling BiB Bulk (>10L)

0

1

2

3

4

5

6

USA UK Germany China Canada Japan Netherlands Russia Belgium France

bn €

Bottled (<2L) Sparkling BiB Bulk (>10L)

Among the top 10 importers by volume:

Top bottled →USA, UK, Germany

Top sparkling → USA, UK, Russia

Top bulk → Germany, France, UK

Top BiB → Germany, Belgium, Portugal

Among the top 10 importers by value:

Top bottled → USA, UK, China

Top sparkling → USA, UK, Japan

Top bulk → UK, Germany, France

Top BiB→ Germany, UK, Belgium

Top 10 by value

Top 10 by volume

21

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Market Internationalisation Index

25%

30%

35%

40%

45%

50%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Prov.

2019Prel.

43%

This market internationalization index is constructed as the ratio between the volumes of world wine exports world wine consumption.

In 2019 the wine market internationalisation index is at 43%, meaning that on average in 2019 every 10 bottles of wine consumed in the world more than 4 have crossed (at least) one boarder.

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The Global Sparkling Wine MarketOIV Focus

April 2020

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Sparkling Wine Production

10

12

14

16

18

20

22mhl

5% 6%7%

0

100

200

300

2002 2010 2018

mhl

World production of sparkling wine

World production of still wine

Italy27%

France 22%Germany

14%

Spain11%

USA6%

Other countries

20%

Share of sparkling wine in world wine production

Breakdown of sparkling wine production in 2018Evolution of world sparkling wine production

In 2018 the world sparkling wine production reached for the first time 20 mhl, with an overall increase of +57% since 2002

While before the economic crisis of 2008 sparkling wine used to represent about 5% of global wine production, in recent years it reached an average weight of 7%

Sparkling wine production is highly concentrated with only 5 countries accounting for 80% of the world sparkling wine production.

20 mhl+57% / 2002

24

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Sparkling Wine Production

Between 2008 and 2018, the largest increases in production along the top producers where registered in Italy (+9% per year on average), followed by Spainand USA (both at +4% per year on average)

France lost some market share in terms of volume with respect to the past but its production volume is in line with the average registered over the last 15 years.

Germany, among the top producing countries, is the one with the largest share of sparkling wine in national wine production (28% in 2018).

5,3

4,4

2,9 2,9

1,3

4,1

0

2

4

6

Italy France Germany Spain USA Other countries

mhl2008 2018

25

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Sparkling Wine Consumption

In 2018 global sparkling wine consumption reached 19 mhl, after 8 years of steady growth path.

In terms of the relative weight of sparkling wines in overall wine consumption, while in 2002 it was at 5%, in 2018 sparkling wines represent about 8% of total wine consumption.

In 2018, five countries - Germany, France, USA, Russia, and Italy – represent more than 60% of global sparkling wine consumption.

Germany17%

France 14%

USA14%

Russia9%

Italy8%

Other countries

38%

5% 6% 8%

0

50

100

150

200

250

2002 2010 2018

mhl

Still wine Sparkling wine

10

12

14

16

18

20

mhl

19 mhl+61% / 2002

Evolution of world consumption of sparkling wine Breakdown of sparkling wine consumption in 2018

Share of sparkling wine in world wine consumption

26

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Sparkling Wine Consumption

In the last years many countries increased significantly their sparkling wine consumption with countries recording average growth rates up to +13% / year.

USA, Italy and UK registred an average annual growth rate in the volumes consumed over the period 2008/2018 of 7%, 5.5 % and 7% respectively .

In contrast, Germany, France and Russia experienced a slight decline in consumption.

3,32,6 2,6

1,6 1,6 1,5

5,7

0

1

2

3

4

5

6

Germany France USA Russia Italy UK Other countries

mhl

2008 2018

788

387315

268216 215 179

134

0

200

400

600

800

Australia Japan Argentina Brasil Sweden Switzerland Canada Mexico

khl

2008 2018

Top sparkling wine consuming countries

Emerging sparkling wine consuming countries

27

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International Trade of Sparkling Wine

Since the beginning of the century the international trade of sparkling wine has steadily increased both in volume and in value.

In 2018 the volume of global exports was 8.9 mhl, which represents 9% of total wine exported worldwide.

In 2018 the total value of sparkling wine exports reached a record-high 6.2 bn EUR, which represents 20% of the overall value of wine exported

5%

6%9%

0

20

40

60

80

100

120

2002 2010 2018

mhl

still wine sparkling wine

16%17%

20%

0

5

10

15

20

25

30

35

2002 2010 2018

bn EUR

still wine sparkling wine

3

4

5

6

7

8

9

10

mhl

8.9 mhl+155% / 2002

Evolution of international trade volume of sparkling wine Weight of sparkling wine in total export volume and value

28

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International Trade of Sparkling Wine

Different impact of the 2008-2009 economic crisis on global sparkling wine export volume vs value

Different impact of the 2008-2009 economic crisis on average export prices of sparkling wines vs bottled still wines

2

3

4

5

6

7

8EUR/l

Bottled still wine Sparkling wine

50

100

150

200

250

300

Index volume Index value

Evolution of international trade in volume and value of sparkling wine (index=100 in 2002)

29

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Main Sparkling Wine Exporters

The export market is highly concentrated, with three countries –Italy, France and Spain - representing 85% of world sparkling wine exports in volume and 84% in value.

Between 2002 and 2018, the exported volume of Italian sparkling wine has registered an average growth rate of more than +10% per year.

France still represents 52% of theglobal export value with 3 bn EUR,although in 2003 this share wasabout 70%.

Since 2002 Spain more than doubled the volume of its exports of sparkling wines, notably Cava that accounts for 66%.

3,9

1,9 1,91,3

0

1

2

3

4

5

Italy France Spain Other countries

mhl

2002 2010 2018

Italy43%

France 21%

Spain21%

Other countries

15%

3,2

1,5

0,5

1,0

0

1

2

3

4

France Italy Spain Other countries

bn EUR

2002 2010 2018

France 52%

Italy25%

Spain7%

Other countries

16%

Breakdown of exports by volume in 2018

Breakdown of exports by value in 2018

30

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1,4 1,4

0,7

0,4 0,4 0,40,3 0,2 0,2 0,2

0,00,20,40,60,81,01,21,41,6

UK USA Germany Belgium Russia Japan France Sweden Switzerland Australia

mhl

2008 2018

Main Sparkling Wine Importers

In terms of value, the top three importers are the USA, the UK and Japan, all of which show very high growth rate over the period 2008-2018

In 2018, more than half of the bottles of sparkling wine exported were shipped to the 5 world-largest importers: the UK, the USA, Germany, Belgium and Russia.

1112

723

523425

308 260188 181 180 168

0

200

400

600

800

1000

1200

USA UK Japan Germany Singapore Belgium Australia Italy Switzerland Russia

m EUR

2008 2018

Top 10 importers of sparkling wine by volume

Top 10 importers of sparkling wine by value

31

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Wine Production inSouthern HemisphereFirst estimates 2020

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Southern Hemisphere Wine Production 2020

Prov.

2019

Prel.

2020

Trend

2020

Var. 20-19

(%) Trend 2000-2020

Argentina 13 019 11 600 -10.9%

Australia 11 970 11 500 -3.9%

Brazil 2 025 2 000 -1.2%

Chile 11 939 10 500 -12.1%

New Zealand 2 974 2 900 -2.5%

South Africa 9 696 10 200 5.2%

Uruguay 585 650 11.1%

33

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Key Facts and Figures

The surface area of the world vineyard is estimated at 7.4 mha, stable since 2016

World wine production, excluding juices and musts, in 2019 is estimated at 260 mhl, a marked decrease, compared to the historically high 2018 production

After the slight decline in world wine consumption registered in 2018, world wine consumption in 2019 is estimated at 244 mhl, marking a +0.1% with respect to the previous year

In 2019 the world wine export market has expanded with respect to 2018 both in volume, estimated at 105.8 mhl (+1.7%), and in value with31.8 bn EUR (+0.9%)

Sparkling wines are pursuing a sustained growth path in terms of production and consumption as well as international trade, thus confirming their increasingly important role in the global wine market

First estimates of wine production in the southern hemisphere indicate low expected volumes for 2020 for the majority of countries, with the exception of South Africa and Uruguay

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THANK YOU FOR YOUR ATTENTION

INTERNATIONAL ORGANISATION OF VINE AND WINE

35