8
WATER QUALITY PRODUCTS 6 state of the industry report Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our sixth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends. The 2012 State of the Industry survey provides a detailed assess- ment of the water quality industry. Different market dynamics were studied, including professional and business demographics, budgeting and purchasing involvement and expenditures, industry resources utilized, and importance of industry topics. The survey was e-mailed to a random sample of 8,467 Water Quality Products subscribers, and 223 surveys were completed (2.6% response rate). Nearly half (49%) of the respondents stated they have a primary job function of executive management at their companies; an addi- tional 24% have a marketing and sales function, followed by engi- neering with 16% and service with 11%. One-quarter (25%) of the respondents said they have been in the water quality industry between 20 and 29 years, while another 36% said they have been in the industry for more than 30 years. More than one-third (34%) of respondents identified their principal activity as dealer/contractor. Another 28% said they were manufacturers/suppliers, followed by specifying engineers with 20%, distributors/wholesalers with 18% and plumbing/heating/air conditioning with 3%. Water Quality Products is committed to keeping our readers informed and up to date with current industry issues, and we will continue to research and report on the current state of the industry throughout the year. wqp An assessment of the water treatment industry State of the INDUSTRY state of the industry report For more information on this subject write in 1001 on this issue’s reader service card. 2012

state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

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Page 1: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

Water Quality Products6

state of the industry report

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our sixth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

The 2012 State of the Industry survey provides a detailed assess-ment of the water quality industry. Different market dynamics were studied, including professional and business demographics, budgeting and purchasing involvement and expenditures, industry resources utilized, and importance of industry topics.

The survey was e-mailed to a random sample of 8,467 Water Quality Products subscribers, and 223 surveys were completed (2.6% response rate).

Nearly half (49%) of the respondents stated they have a primary job function of executive management at their companies; an addi-tional 24% have a marketing and sales function, followed by engi-neering with 16% and service with 11%.

One-quarter (25%) of the respondents said they have been in the water quality industry between 20 and 29 years, while another 36% said they have been in the industry for more than 30 years.

More than one-third (34%) of respondents identified their principal activity as dealer/contractor. Another 28% said they were manufacturers/suppliers, followed by specifying engineers with 20%, distributors/wholesalers with 18% and plumbing/heating/air conditioning with 3%.

Water Quality Products is committed to keeping our readers informed and up to date with current industry issues, and we will continue to research and report on the current state of the industry throughout the year. wqp

An assessment of the water treatment industry

State of the InduStry

state of the industry report

For more information on this subject write in 1001 on this issue’s reader service card.

2012

Page 2: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

7www.wqpmag.com • DEcEmBER 2012

Page 3: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

state of the industry report

Water Quality Products8 Write in 754

Products • Training • Service • Expertise

• Illinois: 800-642-4274 • Pennsylvania: 800-327-5572 • Nevada: 888-210-8810 •• Florida (East): 866-917-7638 • Florida (West): 800-936-7940 •

• Fort Worth, Texas: 877-627-9976 • San Antonio, Texas: 877-553-3010 •

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Page 4: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

9www.wqpmag.com • DEcEmBER 2012Write in 754

Other mentions:Disinfection, testing/lab services, media/resins, rental equipment

Other mentions:WEF, AWT, ASCE

Page 5: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

Water Quality Products10

state of the industry report

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Page 6: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

11www.wqpmag.com • DEcEmBER 2012Write in 756

Other mentions:Corporate training, college courses, correspondance courses

Other mentions:WEFTEC, AWT, regional and state AWWA events

Page 7: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

Water Quality Products12

state of the industry report

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Page 8: state of the industry report State of the InduStry 2012 · state of the industry report 8 Water Quality Products Write in 754 Products • Training • Service • Expertise • Illinois:

13www.wqpmag.com • DEcEmBER 2012Write in 760Write in 759