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State of the ClubYear End 2020
January 20, 2020National Arts Club & Zoom
1
2020 Highlights• Surviving the Pandemic – transition to online events
– Record number of events and attendees• Mardi Apéro Virtuel: 23 Events, 1,066 attendees• Non-judgmental Français: 19 Events, 189 attendees• Live: 6 Events, 165 attendees• Total 48 Events: 1,420 attendees averaging 30 per event
• Membership– 135 for 2020 vs. 179 PY, (44) or (25%) – 58 renewed for 2021, 77 non-renewed to date
• Finance– 2020 balance $35,173 vs. $32,208 PY, +$2,965 or 9.2%
• Partnerships:
2
3
Membership
0
75
150
225
2002 2007 2012 2015 2016 2017 2018 2019 2020
3 2
37 2853 46
12
218
182
75 72
121
168 172 179
135
Members in Good Standing
New Total Members
Nationalities
4
French, 41, 30%
Dual/Oth, 10, 8%
US, 84, 62%
Nationality %
French Dual/Oth US
Gender
5
Male47%Female
53%
Gender %
Male Female
Age Ranges
6
0
20
40
60
80
100
-35
35-45
46-59
60+
0 7
38
64
27
42
70
34
12
44
73
34
15
43
78
25
14
44
93
16
7
31
79
Age Range by Year
2015 2016 2017 2018 2019 2020
Age Range %
7
-35, 16, 12% 35-45, 7, 5%
46-59, 31, 23%60+, 79, 60%
Age Range %
-35 35-45 46-59 60+
Where Members Live
8
Brooklyn, 5, 4%
CT, 5, 4%
Manhattan, 91, 67%
NJ, 15, 11%
NYS, 11, 8%Queens, 2, 2%
Other, 6, 4%
Brooklyn CT Manhattan NJ NYS Queens Other
Members in Manhattan
9
Professions Represented
10
Art, Design, Fashion, 9, 7%
Assoc & Nonprofit, 9, 7%
Bus Services, 6, 4%
Ed, Training & HR, 22, 16%
Finance & Accounting, 19, 14%
Food & Bev, 3, 2%
Government, 6, 4%Health & Wellness, 9,
7%
Hospitality & Travel, 2, 2%
IT, 3, 2%
Legal, 14, 10%
Manufacturing, 1, 1%
Media, 17, 13%
Real Estate, 9, 7%
Undeclared, 6, 4%
Live Events
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Year Events Attendees Average Revenue Expense Variance
2014 10 381 38 43,107 41,813 1,294
2015 9 415 46 36,428 44,271 (7,843)
2016 11 539 49 42,816 48,783 (5,967)
2017 18 658 37 41,140 46,787 (5,647)
2018 22 821 37 57,806 51,726 6,080
2019 18 508 28 37,342 50,396 (13,054)
2020 6 165 22 11,206 14,437 (3,231)
On-line & All Events
12
Events Attendees Average
Mardi Apéro 23 1,066 46
Non-judgmental 19 189 10
Total Online 42 1,255 30
Live 6 165 28
Total Events 48 1,420 30
Promotional Activities
13
Platform Members/Referrals Cost $
Email - Members 133
Email - Prospects 1,888
Email - Subtotal 2,021 470
Facebook Followers 561
LinkedIn Followers 78
Fr Morning (Frenchly) 4 1,188
Sorteer 300
Website* 52 601
Total 2,716 2,559
*Website may include referrals from Frenchly & Sorteer.
Financial Overview
14
59,684 58,770 64,200 63,000
84,649
60,640
27,387 37,126
44,271 48,783 48,150 51,726 50,396
14,437
24,527 15,413 13,867 14,180 14,914 16,387
10,453
(1,969) (914) 1,550 670
18,009
(6,144)2,498
2014 2015 2016 2017 2018 2019 2020
PAC Financial Overview
Total Revenue Variable Expense Fixed Expense Net Gain (Loss)
15
Revenue
2014 2015 2016 2017 2018 2019 2020Membership 16,577 22,342 21,384 22,599 26,748 22,855 16,181 Lunches 17,595 17,720 29,243 11,513 8,413 7,377 1,237 Cocktails 280 1,588 11,112 11,230 13,671 0 Dinners 4,290 14,085 14,375 11,893 6,154 Events 6,573 5,570 5,360 4,295 19,038 1,835 3,726 Other 18,939 12,858 2,335 135 4,845 2,466 90 Total Revenue 59,684 58,770 64,200 63,739 84,649 60,097 27,388
16
Variable Expenses
2014 2015 2016 2017 2018 2019 2020Lunches 23,927 35,021 29,956 12,191 7,086 11,511 2,408 Cocktails 420 2,604 10,961 10,320 14,632 Dinners 4,505 16,182 13,860 11,114 6,648 Events 13,199 5,711 7,746 4,042 11,095 6,983 3,750 Other Variable 3,119 3,972 3,411 9,365 6,156 1,631 Total Var Expense 37,126 44,271 48,783 46,787 51,726 50,396 14,437
Fixed Expenses & Gain/Loss
17*We thank Cathleen Mangan for filing our taxes.
2014 2015 2016 2017 2018 2019 2020Accounting* 1,477 2,040 1,371 1,251 0 12 0 Advertising & Mkt 3,504 4,239 4,870 5,300 6,100 2,350 Administration 13,927 3,880 4,200 4,200 4,200 4,200 4,200 Memberships 425 450 375 375 275 300 Phone 1,162 1,148 699 730 440 953 994 Scholarship 1,000 1,000 500 500 Website & IT 795 633 1,881 395 719 601 Other Fixed 7,961 3,621 2,275 2,541 3,204 3,628 1,508 Total Fixed Exp 24,527 15,413 13,867 16,848 14,914 16,387 10,453
Total Expenses 61,653 59,684 62,650 63,635 66,640 66,783 24,890 Net Gain (Loss) (1,969) (914) 1,550 104 18,009 (6,686) 2,498
Year End Account Balance
18
68,40065,469
43,62642,30538,86640,049
20,50417,27017,99119,49419,655
38,68932,208
35,173
0
17,500
35,000
52,500
70,000
87,500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Account Balance Year End $
2021 Goals
• Return membership to 2020 levels• Resume in-person events (when permitted)• Relaunch committees to increase engagement and
build leadership for the future• Develop more outreach partnerships and
sponsorships• Continue to build financial “cushion” to approx. $50k
19
2020-21 Executive Team
Board of Directors Committee Chairs• John F. Bennett• Francis Dubois Speakers• Ludovic Dubrana*• Hilary J. James• Mathieu Legendre* Outreach• Quentin Marchal* Junior• Open seat
*Junior members
20
Appreciation Awards
Longest-Tenured Members in Good Standing:• Jack Gumpert Wasserman since 1978• Robert E Morris, Jr since 1979• Patrick Y Trautman since 1986• Pascal F Wirz since 1986Board Member:• Jonathan Wells from 2016 to 2019Tax Accountant:• Cathleen Mangan FY 2018, 2019 & 2020On-line Event Attendance 2020:• Myriam Villalobos 22 Events• Sven Dietrich & Patricia Duffy 14 Events
21
Merci beaucoup!Together, we shall make the PAC
the place to be and be seenin New York’s French-American community!
A copy of this report will be e-mailed to all members.
22