State of the Android Mobile Web report by Opera Software

8/11/2019 State of the Android Mobile Web report by Opera Software

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Basic phone users migrating to Android

Findings from the State of the Android Mobile Web report by OperaSoftware

India is home to the largest population ofOpera Mini users in the world. It is alsohome to the fastest-growingsmartphones market in the world. With aplethora of options available at attractiveprices, more and more Indian OperaMini users are now upgrading tosmartphones.

The Opera Mini user base in Indiaincreased by 25% over the past year,while the smartphone user base surgedby 120%. Leading the pack is the

Android smartphones user base, which increased by an impressive 160%.

In our latest State of the Android Mobile Web report, we decided to take a closer look at

Opera Mini users on Android - the types of devices they are using and what keeps thembusy online.

Highlights from the State of the Android Mobile Web report:

Android and Java users almost equally split

Opera Mini is now used by more smartphone users than basic Java phone users. Out ofall Opera Mini users, 47 % are now on smartphones. Android and Java are the two mostused mobile operating systems. According to our statistics they are on an almost equalfooting, with user bases of 44% and 45% respectively. This is a huge jump from last

year, when Android users stood at 21%, while Java users claimed 70% of the totalOpera Mini user pie.

Micromax overtakes Samsung A breakdown of the top 100 handsets shows that Micromax has the biggest share(30%) in this category, followed by Samsung (25%). Last year Samsung was the leaderin this category. However, its interesting to note that all the top 10 Android handsetsused by Opera Mini users are Samsung.



Samsung users browse more Samsung users consume more data and view more webpages compared to otherusers. In all, 56% of data consumed on the top 100 Android devices is by Samsung

users, followed by Micromax users at 21%, according to Opera Mini statistics. Lookingat all page views, 59% are viewed by Samsung users, followed by Micromax users at20%.

Money matters

There are 77% of Opera Mini users on Android, accessing the web from phones thatcost Rs 10,000 and under. Ultra-economical handsets priced under Rs 5,000 are also afast-growing segment of the Indian Android market.

Indian handset OEMs put their trust in Opera Given Opera’s data compression technology, which lets users browse faster, OperaMini is a great fit for mobile handsets used in India. Opera has partnerships with 16Indian OEMs who preinstall Opera Mini across their entire portfolio of Android

smartphones and tablets. More than 350 models of Android devices have beenlaunched by these partners with Opera Mini preinstalled on them.

All eyes still on Facebook When it comes to data usage, Facebook is still the top data consumer for Opera Mini’sAndroid users. Facebook also leads in terms of page views and users. Seven out ofevery ten webpages viewed by Opera Mini users are from Facebook.

Shopping portals thrive Shopping portals experienced a mammoth 356% growth in user visits over last year.The most accessed site is Flipkart which grew by 366%, followed by Amazon whichgrew by 443% and Snapdeal which grew by 473% in terms of unique users. Flipkartalso leads the pack in terms of time spent per user, followed by Snapdeal and Myntra.

Classified information During the last year, Opera Mini users on Android visiting online classifieds jumped by150%. While Quikr and Olx were neck and neck in terms of user visits last year, Quikr isnow the leader of the segment, with year-on-year growth of 243.5%, followed by Olx at120.7% and Sulekha at 65.83%. It is, however, interesting to note that users spent the

most time on OLX.

New kids on the block: Education & job portals Several other segments are also gaining more attention among Opera Mini users onAndroid. More and more users are now accessing education and job portals, as well asblogs.



Video is the rising star Android users on Opera Mini love watching videos on websites, with this categorygrowing by 205% since 2013. YouTube leads this category, followed by Dailymotion

and Metacafe, which grew by 175%, 450% and 205% in terms of users, respectively.

The top 3 features Opera Mini users love in their browser 1. Speed: Opera Mini’s compression technology shrinks data by 90%, translating into asuper fast browsing experience.

2. Download manager: This feature allows users to start, stop or resume downloadsbetween browsing sessions easily.3. Security: Opera Mini does not store or cache users' private information, so users feelsafe while surfing.



About the report & methodology Information contained in this report is based on aggregated information obtained from

Opera Mini servers. The security and privacy of people who use Opera Mini is ofparamount importance and we safeguard the trust they give us. Our privacy policy isavailable here.

The top 3 features Opera Mini users love in their browser were tabulated from a survey

conducted among Opera Mini users in July 2014.

Due to the explicit and potentially offensive nature of their contents, adults-only siteshave been excluded from our analysis.

About Opera Software ASA Opera Software crafts products and services that connect 350 million people to theinternet. More than 130 operators around the world choose to work with us to give their

customers the best web experience. Our mobile advertising platform enables publishersto monetize their content and allows brands to reach a global audience of more than800 million consumers. Learn more about Opera at www.opera.com, or follow Opera onFacebook, Twitter and blogs.opera.com.

Opera is a trademark of Opera Software ASA. All other trademarks are the property oftheir respective owners.

ContactFor more information about the State of the Android Mobile Web report, pleasecontact Mrunmaiy Abroal | +91 9819812011 | [email protected]

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State of the Android Mobile Web report by Opera Software