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Startups and Mobile Apps on AWS
Dave Schappell, Startup Business Development Manager, AWS September 11, 2013
The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams.
Unleashing Creativity What if we re-invent…
How people can access their favorite music?
Unleashing Creativity What if we re-invent…
How people read magazines on the go?
“Amazon Web Services is probably the most important thing that has happened to mobile and web app developers that the press just misses. Jeff Bezos has accidentally or maybe on purpose powered a whole generation of applications.”
Steve Blank
AWS powers today’s hottest startups
These startups …
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
are getting the same… as these companies:
Reason #1: Startup needs = basic value prop of cloud
Replaces high fixed costs with low variable costs
Replaces guesswork of self-hosting with elastic infrastructure
Replaces long lead times with immediate access to unlimited resources
Why do Startups Use AWS?
Reason #1: Startup needs = basic value prop of cloud
Replaces high fixed costs with low variable costs
Replaces guesswork of self-hosting with elastic infrastructure
Replaces long lead times with immediate access to unlimited resources
Why do Startups Use AWS?
More innovation, more experimentation, more startups
Startups pre-AWS
Replace High Fixed Costs with Low Variable Costs
• SocialCam offers an iPhone and Android application for taking videos, adding effects and sharing them with friends over the web
• Within hours of a successful Facebook campaign, the company’s physical servers could no longer support the number of new users
• SocialCam migrated to AWS in just one evening, allowing the company to scale quickly to support the application, which now runs on over 20 million phones
SocialCam Migrates to AWS in One Evening, and Scales its Application to Run on over 20 Million Devices
Startups pre-AWS
Demand
Unhappy Customers
Waste $$$
Traditional
Capacity
Capacity
Demand
AWS Cloud
Replaces guesswork of self-hosting with elastic IT
S M T W T F S
Instead of Infrastructure in Weeks…
…get Infrastructure in Minutes
Replaces long lead times with immediate access to unlimited resources
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner
Massive Scale
Customer Focus
Global Footprint
Why do Startups Use AWS?
Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner
Massive Scale
Customer Focus
Global Footprint
Every Use Case, Every Developer, Every Stage
• Instagram is a mobile photo and video sharing site with millions of customers
• The company’s small engineering team needed solutions that would enable them to scale
• AWS provided Instagram with rapid, cost-effective scalability that enabled quick growth
Leveraging AWS, Instagram scales to become one of the most popular networks in the world
“Your users around the world don’t care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
9 Regions | 25 Availability Zones | 40 Edge Locations
Global Infrastructure
AWS Pace of Innovation Significant Feature and Service Releases by Year
EACH DAY
when it was a global
$5.2B
enterprise with 7,800 employees in 2003.
adds the equivalent server capacity to power
9 24
48 61
82
159
2007 2008 2009 2010 2011 2012
Reduced Prices
More Customers
More AWS Usage
More Infrastructure
Economies of Scale
Lower Infrastructure
Costs
35 Price Reductions
Continuous Expansion and Customer Focus
Mobile Apps on AWS
Jon Turow, Senior Product Manager, AWS September 11, 2013
acquired by Facebook for $1B April 2012
valued at $3B November 2012
valued at $2.5B February 2013
acquired by Yahoo! for $1.1B May 2013
acquired by Google for $1.1B June 2013
acquired by Facebook April 2013
The Right Partner from Zero to Global Scale
Mature and Fully Functional
Development and Management
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
CloudFormation Data Pipeline CloudWatch Elastic Beanstalk OpsWorks IAM
SWF SQS SNS SES Elastic Transcoder CloudSearch
EC2
EMR
ELB
Auto Scaling
EBS S3
CloudFront Glacier
RDS ElastiCache
DynamoDB Redshift
Mature and Fully Functional
Networking
AWS Global Infrastructure
An extensive set of SDK and IDE support enables you to build applications tailored to your language or platform.
SDKs for your preferred platform and language…
…integrated into your preferred IDE
Eclipse Visual Studio CLI Powershell
Android iOS Java nodeJS .NET PHP Python Ruby
Some Managed Services for Mobile Development
• DynamoDB: Unbounded scale with zero ops
• Elasticache: Accelerate application performance
• Simple Queue Service (SQS): Reduce your latency with asynchronous processing
• S3: Highly durable, highly scalable object store
Mobile App Development Made Easy
Web Identity Federation
DynamoDB Geospatial
SNS Mobile Push
Easy login with Google, Facebook and Amazon Identities
Easily enrich your data with geospatial information
One simple API for Apple, Google and Amazon devices
SNS Mobile Push
Jon Turow, Senior Product Manager, AWS September 11, 2013
Mobile push notifications engage customers when your app is not currently active.
• Users opt-in to receive them
• Delivered to a specific app on a specific device
• Short messages: read, ignore, or acknowledge to launch the app
Your cloud application directs mobile push notifications to a specific app on a specific device
Cloud App Mobile Apps
Notifications are delivered via platform-specific push services, which keep connections with their devices.
Cloud App Mobile Apps
Platform Service
Developers manage tokens for each device, and must proactively swap or disable them based on feedback.
Platform Service
Token Registration
Token Feedback
Each platform-specific push service works differently.
Apple APNS
Google GCM
Amazon ADM
• Different APIs
• Different Features
• Different Feedback
Push notifications get even more complex as you scale to support millions of devices.
Cloud App
Platform Services Mobile Apps
Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps.
Mobile Apps Push Intermediary
Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps.
Abstraction so your app can engage users on any platform
Manage tokens to ensure messages are delivered reliably
Operational complexity
Scalability takes work
Cost – even though the platform services themselves are free
Amazon SNS Mobile Push is a managed, scalable, cross-platform push intermediary service.
Amazon SNS Mobile Push
Apple Devices
Google Devices
Amazon Kindle Fire Devices
Apple
Kindle Fire
Kindle Fire
Publish
You can send a distinct payload for each platform, or publish one common message for all platforms.
Specify Platform-Specific Payloads
Apple
Kindle Fire
Kindle Fire
Publish
Publish Once, Deliver Anywhere
You can publish unique messages to individual devices, or broadcast identical messages to many devices at once.
Publish
Publish
Publish
Publish
Direct Publishing Broadcast with SNS Topics
SNS consumes feedback from each platform and manages swapping and disabling tokens on your behalf.
Amazon SNS Mobile Push
Token Registration
Token Feedback
Cloud App
• Write to one stable endpoint per device
• You can access the feedback, but you don’t have to do so in order to use SNS
SNS offers easy scalability, so you can just start sending more messages as your app achieves scale.
• Go from a few messages to hundreds of millions • Go from a few devices to hundreds of millions
...without provisioning, configuring or managing ...without sacrificing reliable, durable delivery
The console makes it easy to get started with SNS Mobile Push, and easy to migrate existing apps.
• One simple workflow to create apps on any platform
• Upload or paste in exactly the credentials you receive from each platform
• Easily migrate an existing application by batch-uploading existing tokens
You can get started for free.
1 Million Free per Month • 1 million publishes + 1 million mobile push notifications $1.00 per Million Thereafter • $0.50 per million publishes + $0.50 per million mobile push deliveries • When you broadcast with SNS Topics, your effective price can be lower
Amazon SNS Mobile Push
Quick Review: • Cross-platform push to Apple, Google and Amazon • 1m free per month, and $1.00 per million thereafter • Seamless scalability with durable, reliable deliveries • Easy token management
For More Information: • SNS Detail Page and Docs: http://amzn.to/179ee7r • Getting Started + Sample Apps: http://amzn.to/15rs1DV • Email: [email protected]
Any Questions?
