Don’t be that guyPR & Content Marketing Do’s and Don’ts

General Assembly@renee_warren@heatheranne

Tuesday, January 29, 13

1. Early Stage Funded Startups2. Product Your Customers Love3. Kick-ass team

@Onboardly

Tuesday, January 29, 13

WHY STARTUP PR?

1. Mindshare2. Customer Trial3. Investor Love4. “Feel Good Factor”

@Onboardly

Tuesday, January 29, 13

STARTUP PR FAUX-PAS

1. Premature Launch2. Eating Your Own Dog Food3. Setting Unrealistic Expectations4. Choosing Broad Over Niche5.Having a One Night-Stand

@Onboardly

Tuesday, January 29, 13

STARTUP PR TO-DO’S

Onboardly Media Inc. 2013

1. De!ne Your Value Proposition2. De!ne Who’s Going to Care3. Make Friends - Before You Need Them 4. Have Conversations - Don’t “Pitch”5. Use Social Tools to Provide Relevancy

@Onboardly

Tuesday, January 29, 13

STARTUP PR TO-DO’S (cont.)

Onboardly Media Inc. 2013

6. Make The Press’ Life Easier7. Have a Plan B.8. Help Spread The Story9. Interact with Commenters 10. Say Thank-You. Genuinely

@Onboardly

Tuesday, January 29, 13

Onboardly Media Inc. 2013

1. Credibility2. Visibility3. Memorability

WHY CONTENT MARKETING?

@Onboardly

Tuesday, January 29, 13

CONTENT MARKETING NO-NO’s!

1. Content is King2. Shotgun approach - no plan3. Lack of a voice4. Being a jerk5. Assume it’s for you

@Onboardly

Tuesday, January 29, 13

CONTENT MARKETING F*CK YEAH’S!

1. GREAT content2. Mix of Pillar Vs. Viral content3. Strong opinion4. Mix of content types (Interviews, how-to’s, guides ... )5. Easily shareable

@Onboardly

Tuesday, January 29, 13

CONTENT MARKETING F*CK YEAH’S! (cont.)

6. Hire writers7. Contribute (Back link)8. Promote! Promote! Promote!9. Data! Data! Data! (Analytics)10. Optimize

@Onboardly

Tuesday, January 29, 13

You will learn:■ De!ne a blog persona and

identify your audience.■ Determine an editorial

schedule.■ De!ne the best use of

content types.■ Create catchy titles that get

clicks.■ Find the best writers.■ Promote your content.■ Measure powerful metrics

and real performance.■ Turn your blog into actual

sales.■ More ...

Inbound Marketing Course

@Onboardly

Tuesday, January 29, 13

Thank you!Questions?

@renee_warren@heatheranne

@onboardly

Tuesday, January 29, 13