Starting Over

a FlopToo ugly

No clear buyers

No charging infrastructure

T H E E L E C T R I C C A R I S

GM EV1Now discontinued

Wait for someone else to build the infrastructure

Appeal only to consumer “green” desires

Leverage existing product/manufacturing lines

Sell through existing distribution channels

Incumbents have approached it in

All the wrong ways

What if we approached the electric car from

Build in-house from theground up

Target high-end market of enthusiasts

Map out a path for charging infra

Sell D2Cand owndealerships

First Principles?

Our Electric CarINTRODUCING

POWERFUL ENGINE0-60 in 3 seconds

INFOTAINMENT10” screen

SIMPLE CHARGINGat our stations

WHISPER QUIETat any speed