Starting off on TwitterCEO’s perspective

About me

Why did I start?

A debate was happening, and I was outside of it

A new communication opportunity

Curiosity Felt like it needed to

be part of my leadership approach

How to start?

Consult your comms team Make sure that you have

something interesting to share Listen for a while first, then

take the plunge! Learn about @’s, RT’s and

hashtags

Don’t join in because everyone else is on Twitter

Don’t update your followers about your everyday life

Vision

Push the concept of openness

Be accessible, authentic, personal

Create ability to ‘land messages’

Help shift from ‘faceless bureaucrat’ to visible leader

Position the organisation within the wider ‘debate’

Is it me, or is it the organisation?

Decide on a strategy and be consistent

Personal tweets – make sure to specify who’s views do you represent

Link with @heartofengland

Why continue - opportunities

Feeling of being involved and informed

Sense of what others are thinking / feeling

Endless learning curve – articles, papers, blogs

Influence debates Fun!

Build up an audience Signposting Picking up ideas Blogs can expand on Twitter themes Developing a presence

Tweeting and blogging go together!

Lack of control Press might be watching Individuals will be watchingOnce it is online- it stays there foreverDon’t add on to Twitter fails…

There are risks too…

Twitter enables:

Engagement Creating a values base Building reputation on-line (for yourself and

the organization)

…but it might just be worth it!

Future plans

Increasing the audience

Engaging staff? Open Day / Twitter

events Start to shape

agenda more / be controversial?

How will social media itself develop?

Any questions?