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Starting a Hispanic Program:
Pinnacles and PitfallsDiana HunterAssistant Dean, MarketingSchool of Continuing EducationUtah Valley State College
Find your sole mate Group tasks Choose a scribe,
spokesperson, on-task, participating
180 seconds Most important details to address if
starting a Hispanic program
15 second reports
What did I do? Informal surveys
Hispanic acquaintances Hispanic community leaders Businesses with Hispanic clientele
Interviews Directors of multicultural or Hispanic centers School principals Government leaders
Conclusions of research Teachers and registration personnel
should be native Spanish-speakers Overwhelming need for ESL Offer certificate of completion for courses Offer courses to improve job skills Don’t try to mix too many cultures, such
as Pacific Islanders, Asians and Hispanics
Marketing Decisions Program title: Centro Hispano
Includes all Spanish-speakers Already a Centro Latino nearby
Brochure name: Adelante Location
Historic Catholic church building for sale Neighborhood support
60 seconds What would you do differently or similarly?
Off to a great start Classes started 3 Locations Publicity Committed
teachers Dollars Grants Awards
How we got there Marketing Promotion Community support
Marketing Advertising
Spanish newspapers Paginas Amarillas
Elementary schools Libraries Hispanic owned businesses Businesses with Hispanic
clientele Teachers Use giveaways to get
mailing list Direct calling Brochures
Promotion Americanos
Smithsonian art exhibit
Fairs and community events
Free publicity Politicians Apply for and win
grants and awards
Community support Community network Neighborhood support Fundraising group Hispanic advisory group
120 seconds What more would you do to market a
Hispanic program?
The rest of the story Fundraising New president Staff Support Current program
180 seconds What are the future needs of Hispanics? What is the future of Hispanic programs?
Demographic Changes 2000-2050
Total Population Increase
188% - Hispanic Origin 213% - Asian 71% - African American 7% - Non-Hispanic
White
Conclusion 1-3 words on your overall impression of
this workshop
Starting a Hispanic Program:
Pinnacles and PitfallsDiana HunterAssistant Dean, MarketingSchool of Continuing EducationUtah Valley State College