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1 www.startcelerate.com What Startcelerate does Startcelerate is a London-based startup that launched a new framework for startup investments, where different companies can allocate internal resources to chosen startups in exchange for equity. The project was founded in the autumn of 2013 by Gabriel Dombri and Tudor Birlea, two Romanian entrepreneurs established in London. The project has both an online platform (www.startcelerate.com - the main platform for matching startups and investors and monitoring the startups’ development) and offline, local event (3 days event, in two weekends and 5 days in between, where selected startups pitch, learn and are matched with investment companies; see for example www.cluj.startcelerate.com). In 2014, the event takes place in Cluj, Bucharest (Romania), London (United Kingdom), and Tel Aviv (Israel). How it works Using Startcelerate, an investment company (we are limited to software, design and marketing companies for now) can allocate internal resources to startup projects as direct investments in exchange for equity. Conversely, a startup can avoid the usual issues with fundraising and still cover its development needs by directly benefiting from development resources from established companies, giving equity in exchange. Startcelerate facilitates the entire investment process by providing a matching protocol between startups and investment companies, a flexible and effective contractual framework and (once the online platform is launched) a monitoring environment where the partners can see the evolution of their project and the efficiency of their investment. Startcelerate Pitch & Match Event takes the basic functionalities in Startcelerate.com and implements them offline, where a number of selected startups and software companies are put together in an intensive 3 days event where they go through 3 rounds of pitching, an intensive learning day and a final pitch & match day.

Startcelerate redefining startup investment

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Getting the first round of investment for startups outside Silicon Valley is a huge distraction and uphill battle. In the same time, a lot of companies realize the amazing potential of working with great startups. These companies also have certain available (or otherwise unused) resources. But what’s in it for them if they choose to help a startup? The risks involved usually prevent them from engaging wholeheartedly. This is the point where Startcelerate bridges the gap between startups and solution providers, by enabling them to work together towards a common goal, in a predictable and efficient manner, connecting them in a unique way and changing the paradigms of classical startup funding. Through a customized security that doesn’t prematurely dilute founders, Startcelerate helps solution providers to effectively invest their available resources in startups while insuring that solution providers get better terms than future investors and a clear return on their investment.

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Page 1: Startcelerate redefining startup investment

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www.startcelerate.com

What Startcelerate does

Startcelerate is a London-based startup that launched a new framework for startup

investments, where different companies can allocate internal resources to chosen startups in

exchange for equity.

The project was founded in the autumn of 2013 by Gabriel Dombri and Tudor Birlea, two

Romanian entrepreneurs established in London. The project has both an online platform

(www.startcelerate.com - the main platform for matching startups and investors and monitoring

the startups’ development) and offline, local event (3 days event, in two weekends and 5

days in between, where selected startups pitch, learn and are matched with investment

companies; see for example www.cluj.startcelerate.com). In 2014, the event takes place in

Cluj, Bucharest (Romania), London (United Kingdom), and Tel Aviv (Israel).

How it works

Using Startcelerate, an investment company (we are limited to software, design and

marketing companies for now) can allocate internal resources to startup projects as direct

investments in exchange for equity. Conversely, a startup can avoid the usual issues with

fundraising and still cover its development needs by directly benefiting from development

resources from established companies, giving equity in exchange.

Startcelerate facilitates the entire investment process by providing a matching protocol between

startups and investment companies, a flexible and effective contractual framework and (once

the online platform is launched) a monitoring environment where the partners can see the

evolution of their project and the efficiency of their investment.

Startcelerate Pitch & Match Event takes the basic functionalities in Startcelerate.com and

implements them offline, where a number of selected startups and software companies are put

together in an intensive 3 days event where they go through 3 rounds of pitching, an intensive

learning day and a final pitch & match day.

Page 2: Startcelerate redefining startup investment

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Who can participate in Startcelerate

Startup projects:

established startups in need of further development either to create technology

demos or scale their business

founders without technology capabilities but who have a strong idea for a market

where they have a relevant experience

tech enabled startups in need of developing the technology side

Investment companies:

software companies in Europe that can allocate at least 200 man-hours of product

development on a minimum two years timeframe (software, product management etc)

and have a commitment to manage resource-based investments

design agencies in Europe that can allocate at least 200 man-hours of design on a

minimum two years timeframe

marketing agencies that can allocate at least 300 hours of marketing services (digital,

branding etc) on a minimum two years timeframe

Contact

Tudor Birlea / co-founder Startcelerate

+ 040 742 121 345

[email protected]

Gabriel Dombri / co-founder Startcelerate

+ 44 (0) 7936 827 598

[email protected]

Web: www.startcelerate.com & www.cluj.startcelerate.com

Facebook: https://www.facebook.com/startcelerate

Twitter: https://twitter.com/startcelerate

Google Plus: https://plus.google.com/+Startcelerate

Angel List: https://angel.co/startcelerate