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Start with Why: How Great Leaders InspireEveryone to Take Action
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"A powerful and penetrating exploration of what separates great companies and great leadersfrom the rest."-Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more influential, and more profitable than others?Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they allthink, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does.People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they allstarted with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to leadand inspire.
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