START-UP GUIDE€¦ · you and your goals … you’ve also got to work SMART. And working SMART means getting clear on the exact steps you need to take, when you need to take them,

Fitness BusinessSTART-UP GUIDE

A step-by-step guide on how to turn your fitness passion into a highly

profitable business doing the work you love!

So you want to start a fitness business? Great.

Why?

What’s your motivation and drive?

What are your goals? What does success look like to you?

What’s your time for reaching your goals?

Chances are good that it will take MORE effort, MORE investment of time and resources, and GREATER challenges than you ever expected along the way … all the while you’ll be at risk of running out of money in your journey.

So after ALL that do you still want to do this?

Why?

I ask this very important questions upfront because if your WHY is strong enough… you can overcome any HOW.

And of all the things we’ll talk about now and in the future… your WHY is the most important. That’s your COMMITMENT to your vision and goals.

Because when you’ve got that (and the truth is nobody “has it” always, you’ll be tested many times along the way) ... then you can never lose.

But too many fitness professionals also make this process way more difficult on themselves than it needs to be.

Start the Fitness Business of Your Dreams.

Letter from Sean Greeley, NPE CEOStart the Fitness Business Of Your Dreams. Build a Client Base. Earn a Professional Income.

Build a Client Base. Earn a Professional Income.

2Ready to start your own fitness business but unsure what steps to take? Request a free personal discovery call from an NPE Success Coach now at: www.NPECoachesCorner.com/

http://www.npecoachescorner.com

Sean Greeley, NPE Founder & CEO

While working HARD is important to break through all the challenges that sit between you and your goals … you’ve also got to work SMART.

And working SMART means getting clear on the exact steps you need to take, when you need to take them, and then TAKING ACTION efficiently.

This complimentary guide is your roadmap. Inside you’ll discover how to:

• Take your passion for fitness and turn it into a successful business• Find the business model that best fit your strengths and allows you to differentiate

yourself from the competition• Grow your income while doing more of the work you love helping people

transform their lives• And much, much more …

Don’t stay confused about which direction to go and how to be successful … and don’t continue to struggle to earn a living or give up on your dreams.

Use this guide to get clear about what you’ll need to do to start your own fitness business and go from overwhelmed dreamer to confident professional with a strategy and plan for your future.

Committed to your success,

P.S. While we cover a lot in this guide… if you want to shorten your learning curve in building a client base, earning a professional income, and running a profitable business quickly… then I encourage you to:

• Watch our free webinar Start the Fitness Business of Your Dreams• Apply for a Strategy Session call here

This course gives you the EXACT steps, systems, and secrets 45,000+ fitness professionals and business owners have used to start and grow wildly successful fitness businesses. Apply for a Strategy Session call here.


http://npecoachescorner.com

http://www.NPECoachesCorner.com/start


Listen to what other fitness professionals and business owners from around the world have to say about their results with NPE:

Matt WattlesCompetitive Edge,Meridian, ID USA

“You could be the best fitness trainer out there, but if you don’t have good systems, you’re going to struggle. And that was my biggest struggle. What I really like about NPE is you just follow the systems. It makes things a lot easier. I brought in 16 long-term clients in 60 days, worth $12k total.”

Brady JohnsonEncompass Fitness, Estevan, SK, Canada

“Within a year I went from being a burnt out, overwhelmed, and underpaid trainer to a successful business owner, growing from 5 to 180 clients and tripling my business revenue, going from $10k per year to $220k per year in 2 years. And most important–I finally have time to do the things I love again”

Dan & Ali MarshallCoreFit Newcastle, Newcastle, NSW, Australia

“I hated setting up consultations. With NPE, we brought in 23 new clients and $21,000 in income. That was awesome.”

Meghann PullenTrivida, Aurora, CO USA

“Without NPE we would have closed our doors. Now 12 months after we started we have tripled our revenue and are on-track to do it again this year!”



Craig CulkinThe Rock Fitness, Jersey, U.K.

“NPE went on my personal credit card. In hindsight, I didn’t have the money to afford that, and if you look at the numbers, you ask, how was it going to pay for itself? But it’s all about taking calculated risks. I have grown 10 times my monthly revenues in less than a year, from £2.8k a month to £23k and growing.”

Karry SummersAltitude Pole & Fitness, Christchurch, New Zealand

“I had gotten used to not paying myself, to putting in long hours in my studio, and to not getting anything back. With NPE, I learned we could do things differently. I was able to support myself within a few months, and now have two studios.”

Maria ErikssonPuls Torsby, Torsby, Sweden

“Today, I closed 4 new clients … one was a walk-in, then at breakfast I responded to a Messenger contact, then I reached out to a website lead, and then someone filled at my contact form. Money was in the bank today.”

Mike ReidIgnite Fitness, Red Deer, AB, Canada

“So far today I have sold $6,991 in upfront Founder’s memberships. Good start to the year!”



+45KCLIENTS SERVED

AROUND THE WORLD

INC 500/5000

X8MANAGEMENT TRAINING

COMPANY IN THE UK

#1

GLOBAL OFFICES3

YEARS EXPERIENCE12

NPE is the top business school for fitness entrepreneurs to increase their profit, revenue, and happiness with their business.

We teach you (the race car driver) everything needed to build a high-performance race car (your business) and lead a powerful pit crew (your team) so you can win championships year-over-year and hit your goals.

Most fitness business growth programs are one-dimensional and focus exclusively on quick-fix sales and marketing tactics that can permanently damage your reputation, brand, and business.

The NPE 5 CORE DISCIPLINES™ empower our clients to increase velocity toward their goals with a comprehensive focus on profitability, revenue, and business capacity that supports long term success.

We empower fitness professionals and business owners to grow their business and create the life they want.

Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

About NPE



Since 2006 the team at NPE have supported over 45,000+ fitness professionals and business owners in 96 countries in growing to the next level. Along the way, we’ve learned what the entire fitness business journey looks like–from fitness coaches wondering if they can work full-time and make a living at fitness–to elite entrepreneurs with multiple locations, franchises, certifications, and licensing arrangements.

The six stages is a roadmap that lays out each of the stages, challenges, goals, and success factors that fitness professionals and business owners must grow through to take their business to the next level.

As you progress in your career, this is what you can expect:

Where are you going?

12

34

56

Just starting out

Working full time in the fitness industry

Ready to open and grow a business

Committed to long-term business

success

Lead and empower a team to grow the business with you

Become an elite entrepreneur and live

your dreams

6 Stagesof Fitness Business GrowthGrow your fitness business and create the life you want



Stage 1: Just starting out. You’re new to the industry and don’t have the skills and experience to successfully serve clients

Stage 2: Work full-time in the industry. You love working with clients, but struggle to communicate with them to either sign up for your programs or to inspire them to fully commit to their goals.

Stage 3: Ready to open and grow a business. You’ve started to grow a business, but don’t know what to do (or where to start) in finding new clients. You struggle to pay yourself consistently.

Stage 4: Committed to long term success. You’re ready to get serious and committed to growing and expanding your business, finding a sustainable balance between your personal and professional roles, and becoming a successful business operator.

Stage 5: Lead and empower a team that grows the business with you. You want to consistently attract and keep top-paying clients who stay for years. You want to build a team that allows you the freedom to step out of day-to-day operations. And you want to take home a six-figure salary, while making the journey from business operator to business owner.

Stage 6: Achieving Your Goals and Ready for the Next Challenge. You want to create an inspirational company mission that aligns with the fulfillment of your long-term personal vision. You’ll need to develop leaders who share responsibility in achieving the business mission. And you’ll want to increase business profitability while building personal wealth.

Where are you going?

1

2

3

4

5

6



What steps do you need to take to start (and grow) your own fitness business?

What’s the best kind of fitness business for your specific strengths?

What skills will you need to add?

This guide will help you answer those questions and help ensure your success in navigating the journey. You’ll:

1. Clarify your vision and make a commitment to your goals

2. Choose the client profile you most want to serve and the business model that ensures you make a profit!

3. Identify your ‘business system and skills gaps’ so can you focus where needed to grow and succeed

Let’s get started...

Goals of this guide



“I can’t even begin to describe any of the success that I’ve had … going from $10,000 to $200,000 in less than a year is just incredible,” said NPE’s 2016 Client of the Year Brady Johnson.

Brady Johnson operates her own fitness studio, Encompass

Fitness, Estevan, Saskatchewan. She has 211 clients she loves working with, and regularly hits $43,000 a month in revenue.

But it wasn’t always that way. In fact, it wasn’t even close.

A few short years ago, here’s what her daily schedule looked like:

• Before dawn: Brady dashed off before work to train a few clients in her 700 square foot studio.• She cleaned up and dressed for a job that actually paid her bills, a full-time job at a physiotherapy clinic. She’d put in a full day. • In the evening, she dashed back to her studio to train a few more clients.

Clients came and went, and at one point, she was down to only five clients. She was bringing in less than $1,000 a month in revenue, and ready to give up.

As a last-ditch effort, she attended an NPE event. Through NPE’s courses, she learned a mindset change and she began to focus on the value she was providing to her prospective clients.

Her business took off. In nine months, she had signed up 117 clients to longer-term contracts and raised her annual revenues from $10,000 to $200,000.

“I would just encourage everyone to make that leap … I got to the point where I couldn’t take on any more clients and needed to hire staff.”

Brady’s success led her to being named 2016 NPE Client of the Year. Since then, her success has continued. She has gone from from 117 to 211 clients, and taken her $200k revenues a year to more than $500k a year, with two full-time staff.

Brady Johnson: ‘I needed to see myself as a business owner and not just a trainer’

Brady JohnsonEncompass Fitness, Estevan, SK, Canada

Successful NPE client Brady Johnson has gone from 5 to 211 clients using the NPE strategies.



Where are you now? And where are you going?

The questions are important because the fitness industry has more competition than ever:

• There are 300,000 Fitness Trainers working globally in the industry, so lots of people seeking to serve clients and carve out space for themselves.*

• More people are entering the industry every day. The industry is expected to grow at 10% (30% higher than all other occupations!)* per year for the next year (at least) and beyond.

• The average hourly wage of a fitness trainer with one certification is $18.85/hr*. The average hourly wage of PT with a masters degree and advanced certification is $24.03/hr*.

• And here’s the real ugly part: 81% of new fitness studios close in their first 12 months because of lack of business knowledge*.

*Sources: Glassdoor, Bureau of Labor and Statistics, Salary.com, payscale.com, IHRSA.

Bottom line: Starting your own fitness business offers you an expanding market to serve, but you’ll have to stand out from the pack–you’ll need business skills and support if you want to beat the odds in running your own studio.

1. Clarify your vision and goals



Where most people get stuck

Most fitness professionals thinking more technical education (such as certifications) will be the answer to making more (or any!) money. But they’re unsure of where to go (and what to do) to get paid doing the work they love. They don’t see a path forward where they’ll be able to earn a professional income… so they give up on their dream and quit.

It doesn’t have to be that way.

Do you dream of being your own boss?

We say ‘dream’ because it’s crucial. Dreams are the rocket fuel that drive all major accomplishments. Everyone who has succeeded first start with a dream.

Dreams help you visualize, create, and imagine a future we can’t yet see.

And dreams inspire you to go to work everyday!

To get from dreams to reality, you’ll need to be willing to follow certain steps. We use a formula we’ve invented over the years called DREAM REALIZER™.

Here’s how it works. You start with your dream. You get really clear on what that dream is and isn’t. Then you set a clear goal to work toward.

This goal is a crucial place to start. If you aren’t clear on what you want (or you are afraid to admit to yourself what you want) then you won’t be able to plan how to get there.



To get clear on your goals, imagine your life 1-3 years from now:

• Where are you?

• What are you doing?• How does your business support your vision, especially income,

lifestyle, and the impact you are having on others?

What Stops Dreams

Once you have your dream and your goal, you need to head off potential blockers. There are two main reasons people don’t actualize their dreams:

1. They’re impatient. Entrepreneurs, by nature, are not patient. We want to hit the ground running, achieve the goal, and get onto the next thing. But everything takes time.

Key: It’s up to you to choose impatience and frustration OR fall in love with the process. The only constant is change

2. They have unrealistic expectations. Managing expectations is a balance between (1) setting goals that inspire you to grow to new heights, and (2) failing to meet unrealistic expectations and feeling crushed.

Key: Throttle your expectations and patience up and down as needed to find your “zone.”

The DREAM REALIZER™ Formula



When the Going Gets Tough

Commitment is everything.

Surround yourself with people who have been there and/or believe in your dream. They’ll encourage you when the going gets tough, and you won’t have to waste energy fighting against people who bring you down. Change is hard enough. You’ll need your energy to succeed.

That said, failure is part of success … as long as you stay on the path and be relentless in pursuit of your dreams.

Check your mindset

This brings us to mindset. The most fundamental change you need to make is your mindset. You’ll have to get outside of your comfort zone and think about yourself in a new way. You’ll need to go from a Fixed Mindset to a Growth Mindset.

Fixed Mindset

• “I’m a trainer and fitness coach, not a business person.”

• “I don’t know where to begin to learn everything I need, and will probably fail.”

• “I know how to train clients, it shouldn’t be this hard to make a living in the fitness industry.”

Growth Mindset

• “I can grow my skills to become a successful business owner.”

• “With a right plan, I can learn what I need and succeed just as many others have before me.”

• “It may challenge me to learn new skills and start a business, but I can grow into it.”



Section 1: Growth Questions

Here are the critical questions to ask yourself before you head on to the next section:

1. What do you want your life and business to look like in 6, 12, 24 months?

2. What does success look like? How will you know when you’ve achieved it?

3. Why is starting (and growing) a business important to you?

4. How committed are you to your goals (scale of 1-10?)



Business is booming for Matt Wattles of Competitive Edge Athletic Performance Center, Meridian, ID, USA.

His schedule is full with 31 great clients (16 of them brand new) and he’s got a new confidence (and real systems and tools in place he can use) to bring in more new clients whenever he wants or needs to.

Even better, he’s still learning how to apply new systems to get more clients. Just two months before joining NPE, Matt wasn’t confident.

Sales and marketing were missing pieces of the puzzle — he was handling everything himself, and wasn’t sure how to go about bringing in enough new clients to grow to the next level.

Now he has already 2x his monthly revenue, gotten recurring payments for the first time, and added 16 long-term clients to bring his total to 31. That’s nearly $4.5k in new revenue right away, and more than $12k total revenues.

Key: Getting direct training in sales and marketing. “What I really like about NPE is you just follow the systems,” said Matt. “It makes things a lot easier.”

Matt Wattles: He struggled to get clients in the door. Now he’s added 16 new long-term clients and 2x his monthly revenue in just 60 days

Matt WattlesCompetitve Edge, Meridian, ID, USA



Most fitness professionals struggle because they try to talk to everybody:

• The 80-year-old man recovering from injuries.

• The kid after school who wants to improve athletic performance.

• The mom who wants to lose weight and regain energy.

• Or the 25-year old who wants to get ripped for the beach.

They’re afraid to turn down anyone (fear of missing out). They don’t feel they have enough leverage to pick and choose who to work with.

But the truth is, when you’re trying to talk to everybody, you’ll find getting traction with prospective clients to be nearly impossible.

Prospective clients won’t know what you stand for, how you can help them, and why they should believe you offer the best health and fitness solution for them.

You’ll find building a reputation harder and positioning yourself as a top fitness provider to be virtually impossible.

Worst of all is what happens to yourself.

YOU won’t be doing what you got into this business to do… help more people change their lives for the better!

What you need to do to escape this trap is decide who you really want to serve and commit to becoming the best at serving them.

2. Choose the client profile you most want to serve and the business model that ensures you make a profit!



Here are some questions to help you clarify your thinking:

• Why did you get into this industry?

• What types of problems do you most LOVE solving?

• What goals do you LOVE helping someone achieve?

• Fat loss? Strength gain? Pain management and mobility? Sports performance? Stress management? What else?

• Are their clients you DON’T want to work with?

Next, ask yourself what problems you love solving. Choose problems you are motivated and inspired to solve–and have competency around solving (pain, mobility, strength, fat loss, etc.)

Now, connect the two–the clients you most love working and the problems you most love (and have expertise at) solving. (Note: Usually, your answer is not bodybuilders, pro athletes, and overweight kids all at the same time.)

Some examples:

• 40-something moms who want to lose weight

• 40-to-60 year olds who want to regain fitness and energy

• 12-week beach body workouts



Modality v. Model

Next, clarify two key elements of your business: Modality vs. Model

Your modality is how you get results with your clients. Modality is the type of exercise programming, equipment, and protocols a fitness business uses to deliver services to clients.

Your business model is how you make a profit doing it!

Many fitness professionals want to start their own fitness business, and have a very good idea of their modality. That’s what they are best at doing.

But they dramatically underestimate the need to choose the right business model.

Why does this matter?

Well, choosing the right (or wrong) business model for you … can mean literally fitness business life or death!

The right model, at the right time, makes things easy to grow (and profit).

The wrong model, at the wrong time, means lots of struggles, stress, and (emotional and financial) pain.

So what makes up the right business model? Let’s explore that further…

Common fitness & wellness modalities• Personal training• Functional fitness• Crossfit• Pilates• Yoga

• Martial arts• Wellness coaching• Nutrition coaching• Other



The right fitness business model drives in the right clients, the ones you are best suited to help, and allows to turn your fitness passion into a thriving business.

Right business models also allow you to clearly differentiate yourself from the competition ... and grow your income while helping more people transform their lives.

Then there’s the wrong business models. These kill fitness businesses–and just as bad, wrong models drain your energy, enthusiasm and confidence as you try to “make it work”–when really you need to go in a different direction.

There are 3 major business models you can run, but the majority of those work best AFTER you’ve learned how to deliver a great client experience and built a client base around one of the three primary models we’re going to show you.

3 fitness services business modelsModality

Functional fitness, CrossFit, pilates, yoga, martial arts

Personal training, Pilates

Personal training, Pilates, wellness

coaching, nutrition coaching

Model #1: Group

Model #2: Semi-Private

Model #3: Private

Offline

Offline

Offline, online

Model Medium



Model #1: Group Training

Group training services have been around for a long time, too. They started with martial arts, gymnastics and aerobics, and later moved to outdoor boot camps, yoga, Kettlebell classes, Crossfit, and many more.

Clients pay a monthly subscription service. There is high leverage in the model depending on the coach-to-client ratio and monthly price point you can have anywhere from 10 to 25+ clients per instructor. Classes are usually delivered in a one hour block of time.

Price Point: $100-$250+/month subscription fees.

Pros: There is great leverage with one-to-many delivery of services, many models have low startup costs, and social component of community supports client retention.

Cons: Low startup costs lead to lots of competition entering the market, often racing to the bottom with discounting practices in an attempt to steal market share.

Model #2: Semi-Private Training

Semi-private training is a hybrid model of group training and private training. Generally clients are supported on a 3 or 4 clients to 1 instructor ratio.

In most cases, clients receive individual assessment and program design… yet are supported in their training through a small group format, adding a social “stick” component to the service delivery. Session lengths are typically 30, 45, or 60 minutes.

The demographic is generally middle aged men and women.



Price Point: $300-$500+/month.

Pros: Semi-private is a highly profitable model when session times are maximized. There are generally high retention rates from the “sweet spot” of mid-price point, individualized prescription, great results, and social stick.

Cons: The responsibility lies on the business owner to maximize the number of clients in each training time slot. If only one or two clients are training in the slot, then you reduce the leverage and profitability for that block of time.

Model #3: Private Training

Private training has grown tremendously around the world since the 1980s. There are hundreds of national (and international) organizations that certify personal trainers to deliver private training services.

Sessions are delivered one-to-one and can last anywhere from 30 to 60 minutes (or even 90 minutes) depending on the training goals and clientele. You set goals, assess the client, write a program, support training, and then reassess and adjust the programming as needed.

The demographic for this client base can range from 8 to 80, from newbie to professional athlete, and anything in between.

Price Point: $350-$1,000+/month.

Pros: ALWAYS a market for private training. You can narrow your target market to work with the client base you love most. You can share the protocols you are most passionate about. You can choose session length to best serve the client.

And startup costs are minimal. Depending on price point, it doesn’t take a high volume of clients to earn a professional income.



What about other models?

There are other models you can consider. These include (but are not limited to) workshops, camps, retreats, certifications, fixed term challenges, nutritional supplements, information products.

For those starting their own fitness business, however, you need to master one of these three primary models: private, semi-private, and group.

Keys to success with every fitness business model

Market(problems,

desires)

Model(modality,

packaging, pricing)

Differentiation (value creation,

experience, results)

Optimization (efficiencies)

Which one is best for you? How do you choose the one(s) that are best for you?

Here are some guidelines:

• Choose an abundant (and profitable) target market to serve. Don’t waste time fishing in a shallow pool. You want people who have the money to afford your services, and there needs to be enough of them so that your marketing campaigns to attract them will be cost-effective (and work).

• Do your research and make data-driven decisions. Each of us is tempted to make “gut decisions,” but that’s usually a mistake. Always confirm your gut with real-world research and hard numbers.



• Match your model’s price point and service offerings to the clients you wish to serve. Any mismatch here will throw off your ability to attract the right clients and be profitable. And remember when it comes to professional services… people generally want the best or the cheapest. Tough to make a business work profitably being the cheapest, so be the best and charge more than average.

• Differentiate your offerings both in the client experience and in market positioning. Clients need to know how you’re different and BETTER than anyone else in that market.

• Optimize all functions of the business. Continue serving the market and reposition the company as needed when competitors show up in your space.

Bottom line: Choose a business model that best fits your strengths and allows you to differentiate yourself from the competition. There are many ways to earn a living in the fitness industry, but choosing the right business model will ultimately determine your income potential (and happiness/fun!).

Finally, understand there are no problems, only “decisions to make” in moving forward. Know the landscape, your numbers, and invest in developing the skills you need to be successful (before you need them)!




1. What problems do you most love solving?

2. What types of clients do you most enjoy working with?

3. What modalities and business models are you most excited about and why?

4. What are your start up costs?

5. What’s your ‘break even’ client number?

6. What’s your ‘hitting goals’ client number?



NPE client Craig Culkin has raised his monthly revenues from £2.8k a month to £23k a month.

With three daughters under 27 months old, new debt from buying out a business partner (under adversarial circumstances), and starting up a business from scratch, Craig Culkin of The Rock Fitness, Jersey, U.K., had his work cut out for him.

Low early sales worried him and debt hung over his head.

He was concerned he didn’t know enough about sales and marketing (especially web marketing), so he wouldn’t be able to drum up enough business to cover his expenses and debts.

Craig was unsure of the way forward.

Craig searched for help on the web and found NPE. Craig didn’t sign up right away; he spoke with an NPE coach quarterly for more than a year about what the business needed. During that time, Craig came to trust that NPE knew the fitness industry.

Then he signed up and mastered the AUTO-CLOSER® Sales System. Craig began sales and marketing. A “Refer-A-Friend” program and a holiday marketing campaign went over big and brought in new clients. He ran a free Boxing Day Bonanza where 20 people attended and several joined up.

He got video testimonials for his website, wrote landing pages and sent out emails, and he did his lessons … while doing his personal training. The result was he soon fill his schedule with GREAT clients he loved working with … and then just kept growing.

A year later, Craig became NPE’s 2017 U.K./Europe Client of the Year. He increased his cash coming in five-fold in 12 months. He started at £2.8k a month, hit the 5x mark, and is now at £23k a month, more than eightfold in 18 months. He has a full schedule of great clients not only for himself, but for the three full-time trainers he’s hired.

Craig Culkin: Better Sales and Marketing Meant 5x Cash in 12 Months

Craig CulkinThe Rock Fitness, Ltd., St. Helier, Jersey, U.K.



OK, you’ve got your mindset in the right place. You’ve got your modality and model(s) picked out. And now you’re ready to go.

A word of caution: Enthusiasm does NOT equal success.

Excitement, energy, and passion are important for success ... but they do NOT equal success. Often enthusiasm generates random actions (sometimes busy work) because you want to do everything at once.

But that’s not going to get you to your goals.

What will get there is to: (1) strategically attack challenges (2) make a plan and (3) own results through the finish line. That’s how you achieve your goals and start your fitness business.

And it’s easy to get sidelined: Most fitness professionals overcomplicate things. They think they need to learn 20 marketing strategies in order to get 10-20 new clients. They think they need to learn how to run Facebook ads, master social media, post content everyday and build a big “following”.

And they focus on increasing followers, likes, comments, engagement … when NONE of that (really) matters.

3. Identify your ‘business system and skills gaps’ so you can focus where needed to grow and succeed.



FOCUS on real business resultsMeasures of success that

DON’T matter: Measures of success that

DO matter:

# Followers

# Likes

Who watched your ‘stories’ today

Comments on your social posts

# New clients

$$$ New sales and revenue

$$$ Profitability

Time to enjoy your life!

X

X

X

X

What REALLY matters is focusing on the measures of success that make the difference between success and failure. The measures that matter include:

• The number of new clients

• The amount of new sales and revenue

• The amount of profit, and …

• Time to enjoy your life!

Once you’ve committed to measuring the right things, you must learn and develop a broad domain of skill sets to:

• Lead yourself and others. Almost all problems are leadership problems. You need to lead yourself toward your own goals, and this means developing the skills of strategic planning and project management.

• Get more clients. You’ll need to develop the sales and marketing skills necessary to find leads and convert them into clients.



• Serve clients better. Your fitness business will grow when you keep clients longer and they refer their friends … and that means offering high levels of client service and efficient operations.

• Increase profits. Fitness professionals frequently don’t charge a high enough margin to make a profit to support their lifestyle. Skills in finance and cash forecasting will help you set the right prices, keep expenses realistic, and know when money is coming in and when it’s going out.

• Live a better life. This is the goal you want to achieve: a better life, how you define a better life. You will achieve your goals more effectively when you develop greater skills in time, focus, and energy management. You use time, focus, and energy on things that matter. You’re next step is to get the education and skills development for long-term success.

What level of skills do you have in each of these areas? If you’re going to succeed, awareness is everything. You have to take a fearless look at yourself and accurately look at your skill levels.

What are the strengths you can leverage? What are your weaknesses that you will need to work on?

Acknowledge each of them … and invest time in improving in the areas you need to become a better version of yourself.

Key: The more self-aware and honest you can be with yourself, the better you will be able to set up the support systems needed to succeed.

Going faster

Fitness professionals who get this far in their thinking usually start to feel overwhelmed. But you don’t have to do everything at once, and you don’t go it alone!



The key is this: Don’t try to reinvent the wheel. Each of the 6 Stages of Fitness Business Growth has known predictable challenges that our clients before you have faced and defeated.

The key is for you to invest in your success and learn the challenges and their solutions. You do this with:

• Education. There are courses available to show you how to develop all the skills you need.

• Mentors/coaches. Even the best coaches need coaches. In fact, that’s how they became great coaches.

• Accountability partners. On our own, we can easily backslide and forget about our goals as life crowds in. No change happens without breaking through a wall … and accountability is what helps us go hard enough to make the change.

• Learning/support team. Peer support is one of the most effective ways to learn quickly, and one big reason is you know you aren’t alone on this journey. Get support from others who are learning and growing at the same time you are.




Here are the key questions you need to ask yourself at this stage:

1. What strengths do you already have that you can leverage?

2. What weaknesses will you need to work on?

3. What business skills do you already have? What business skills will you need to acquire?

4. Where and how will you connect with others who will challenge/support you to become the best version of yourself and overcome any/all challenges that stand in your way?



Summary

This may seem complex when you get into the details, but here is the bottom line of bottom lines:

1. Invest time in clarifying your vision, setting clear goals, and then make the commitment required to the journey.

2. Get clear on the problems you most love solving, the client profile you want to serve, and the choose the business model (and modality) that sets you up for success.

3. Focus on real business results (# new clients, sales, and profits). Identify your ‘business system and skills gaps’ so you can focus your time and energy where needed to grow and succeed.

The journey of starting your own fitness business requires a fearless commitment to personal and professional growth, but it’s exciting, fun, and extremely rewarding when you can inspire other people to achieve great health and fitness goals.



Turn your passion into a business

Wake up with a plan to move forward

Do the work you love

Help people transform their lives

Earn a professional income

NPE FAST-TRACK™

Level 1: Beginner

The Goal:6-figure business

Program length: 6 weeks

Program format: Online & Physical

What is it?

NPE FAST-TRACK™ is a 6-week online course with physical workbooks, live Q & A coaching calls, and a winning community of fitness professionals that challenge each other to start and grow a profitable fitness business.

How does it work?

You complete the lessons, do the homework, and use the provided tools and templates. Ask questions in the Facebook group or on the live Q & A coaching calls. Follow the systems to grow your business to 10k/month.

Who is it for?

NPE FAST-TRACK™ is for fitness professionals who want to start and grow a fitness business to 10k+/month. It works for both online and offline fitness business models, regardless of your previous experience or knowledge.

When does it start?

NPE FAST-TRACK™ starts as soon as you enroll. You complete it at your own pace and work through the course as slow or fast as you want. Ongoing support continues for 12 months (you can only fail if you quit!).

Where does it happen?

The NPE FAST-TRACK™ course is online and consists of training videos, tools, live Q&A coaching calls and a Facebook community. You complete it online, at your own pace.

Why does it exist?

Because too many fitness professionals don’t know how to consistently find clients (and don’t charge enough) to earn a living. We show our students how to turn their fitness passion into a profitable business.

How To Start and Grow a Profitable Fitness Business (and Get 10+ Clients in 42 Days)

How it Works

NPE FAST-TRACK™ course content

NPE programs give you everything you need to succeed in business.We don’t preach theory… our students learn by doing each and every day.

In just 6 weeks, we’ll help you grow from struggling to successful coach with a solid foundation to develop a thriving fitness business. Here’s how:

Proven SystemsDon’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Expert CoachingYou’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Winning CommunityIf you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

Week One: Set up for success 6 Modules

Week Two: Business Model 4 Modules

Week Three: Get clients (phase 1) 15 Modules

Week Four: Passionately Serve 3 Modules

Week Five: Get clients (phase 2) 3 Modules

Week Six: Keys to continued growth 3 Modules

For full course overview learn more at

www.NPEFitness.com/Fast-Track

http://NPEFitness.com/Fast-Track

Learn about NPE at www.NPEFitness.com

http://www.npecoaching.com

Documents

START-UP GUIDE€¦ · you and your goals … you’ve also got to work SMART. And working SMART means getting clear on the exact steps you need to take, when you need to take them,