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Giving our Littles a Voice When asked, “If you were in charge of giving kids like you the best chance to succeed in life, what is the FIRST thing you would do?”

They responded: • Make sure all kids have a good school to go to (28%) • Make sure all kids have a role model or mentor (24%) • Make sure adults help kids’ lives when they need it (17%) • Make sure kids have positive things to do after school (17%) • Make sure kids’ neighborhoods are clean and safe (12%)

- Untapped Potential, June 2010

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Long Range Goal: Build BBBS network into a nationwide movement around a unified advocacy and civic engagement strategy.

Start SomethingAdvocacy Vision

Big Brothers Big Sisters seeks to change the life trajectory of children growing

up in America, particularly those whose futures are now clouded by

poverty, violence and the impact of structural inequality, so that all children

can succeed.

Big Brothers Big Sisters supporters will be empowered to change kids lives by

transforming attitudes, policies, and systems.

Big Brothers Big Sisters inspires and mobilizes supporters to take action.

Sample

Logic Model

5

• Three external pressures are driving change:– Shrinking private funding pools and concerns about

dilution of federal funding sources– Increased presence of large networks in claiming

mentoring work– Increased demands for evidence-based outcomes

• BBBS network made significant gains towards goals for improving program quality and is ready to extend this improvement

– Progress when efforts have been focused– Progress in some areas constrained by sector-wide

economic pressures

• To drive change in the future, BBBS is setting new goals with three considerations:

– Differentiate BBBS as the leader and highest quality provider in the mentoring sector

– Continue to expand and strengthen BBBS’ evidence base of positive youth outcomes

– Set assertive and realistic goals for the network and provide necessary support

• Big Brothers Big Sisters is uniquely positioned to prove critical importance of effective mentoring by producing specific changes in youth:

– Attitudes and competencies

– Education Improved outcomes– Risk avoidance

• This vision requires some critical changes for BBBS:

– Continued improvement in quality of matches leading to specific, measurable youth outcomes

– United vision, focused on educational, risk avoidance and attitudes and competencies improvement, will align the network

– Both short and long term impact on youth and communities are articulated and measured

– All agencies are equipped with tools to measure and demonstrate improvements in youth outcomes

Situation analysis Visioning Strategy development Implementation

2010 strategic planning

BBBS reaffirms leadership in helping America’s youth

New Vision… From what we do to what we achieve to why it matters

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Emerging Strategies

Start SomethingFederal Level • MCP Short term -Lobbying for the continuation of BBBS’ MCP grants in FY11

– Working aggressively to obtain a letter of bi-partisan support from members of Congress to Secretary Sebelius in support of continued funding for the MCP program. If secured, we will update the network immediately and request that you contact your members of Congress encouraging them to lend their name to the letter. Info will be sent in blast email and posted on Advocacy Bulletin Board.

– Educate ACS staff re: efficacy of BBBS MCP programming. 61% 12-month match retention and 18 mos. average match length.

• MCP FY12 - Advocating for $50 million

• OJJP FY’11 – Advocating with OJJDP for strong “spend plan” for mentoring grants

– Building Congressional support for the pending OJJDP National Youth Mentoring grant application to continue funding the network’s Juvenile Justice Initiative. (By eliminating all earmarks ,OJJDP 35% cut was reduced to 17.2% )

• OJJDP FY’12 - advocating for $100 million for OJJDP’s Youth Mentoring Grants in FY12.

– Building/strenghtening Congressional, Executive Branch and OJJDP relationships

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Leadership House Senate

Appropriations Chair Hal Rogers (R-KY) Inouye (D-Hawaii)

Appropriations Rnk. Mem.

Dicks (D-WA) Cochran (R-MS

CJS Chair Wolf (R-VA) Mikulski (D-MD)

CJS Rnk. Mem. Fattah (D-PA) Shelby*(R-AL)

Speaker / Maj/Min Leader

Boehner (R-OH)Cantor (R-VA)

Reid (D-NV)McConnell (R-KY)

LHHS Chair Rehberg (R-MT) Harkin (D-IA)

LHHS Rnk. Mem. DeLauro (D-CT) Shelby (R-AL)

Building Relationships

State Level – Emerging Threats“A Perfect Storm”

• Strapped state budgets; elimination of earmarks/line item allocations

• Funding for Lobbyists cut or eliminated• Governor changes• Less success with politics as usual• Growing concerns over “what’s in it for me?”

and ROI

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Emerging Strategies• Developing strategies to engage all agency

leaders in advocacy – “size doesn’t matter”• Developing and strengthening relationships

with state offices: Dept of Ed, Juvenile Justice, HHS (Dept of Family and Children, Mental Health, and Prevention Services)

• Developing and strengthening relationships with statewide collaboratives

• Refining messages• Testifying or advising on policy issues

It all starts at the local level….

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Start SomethingAdvocacy Is About Leadership

• Ability to articulate the vision and inspire• Ability to articulate the impact and outcomes• Ability to develop strong relationships to

community leaders• Clear goals and strategies (Why BBBS?) An

advocacy plan• Authentic commitment to advocacy –

comprehensive approach – long term goal orientation – strong board commitment

Start SomethingStrategies…• Know connections, who is connected to who – build

profiles• Build and manage relationships w/media, base,

policy makers, partners. Releases, op-eds, letters to editor

• Create consistent and concise talking points• Interact at every opportunity: receptions, community

events, fundraisers• Discuss at board meetings• Identify Big, Littles, Donor, Board “champions”

• Seek out bi-partisan support• Meet legislators in “home” district- invite to BBBS

activities and events (exposure)• Develop linkages to coalitions and other like

minded organizations – amplify message• Host community conversations about youth• Provide training for board, staff and Littles, parents

and volunteers• Send regular reports to legislation administrative

staff highlighting impacts and stories of how work is impacting their constituents.

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MESSAGING Start Something

Key Messaging: Align our message with their focus on fiscal responsibility. Make strong business case based on outcomes/impact/efficiency/cost effectiveness. Network level. For every dollar of federal investment, we leverage $8 + add in value of volunteer hours = $18 leveraged for every $1 of federal investment (see toolkit for more detail).

http://www.bbbs.org/discussion

Blast emailsCEO Updates

TLO

BBBS Communications Updates

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Advocacy Steering CommitteeChair: Dara Munson – CEO Big Brothers Big Sisters of Metropolitan Detroit (MI) – LAA African American Roundtable Ph: 313-309-9245 Dara.Munson@bbbsdetroit.org Carlos Lejnieks – CEO Big Brothers Big Sisters of Essex, Hudson & Union Counties (NJ) - MLAA, New Jersey State Association Ph: 973-642-2447 carlos.lejnieks@BigsAndKids.org Olivia Eudaly - Big Brothers Big Sisters of North Texas - State Executive Director of Amachi Texas – State Director, Texas State Association Ph: 214-441-2227 oeudaly@bbbstx.org Pat Fling – CEO Big Brothers Big Sisters of Northern Nevada - MLAA, Nevada State Association (President) Ph: 775-352-3202 pfling@bbbsnn.org Lowell Perry - CEO, Big Brothers Big Sisters of Middle Tennessee - NLC Southeast Region, LAA Chair of African American Roundtable, Tennessee State Association Ph: 615-329-9191lowell.perry@mentorakid.org Rose Henton – Executive Director, Big Brothers Big Sisters of Vermilion County IL - Illinois State Association,SMLAA Ph: 217-446-6601 rose.henton@bbbsvc.org Jesse Gilliam – Director of Advocacy & Community Engagement, Big Brothers Big Sisters of Puget Sound (WA) Washington State Association Ph: 206-763-9060 Jesse.Gilliam@bbbsps.org Andrea Fisher Maril – CEO Big Brothers Big Sisters of Northern New Mexico - State Chair for New Mexico Leadership Council (State Association), National Hispanic Advisory Council Ph: 505-983-8360 AMaril@BBBSNorthernNM.org Ted Qualli - Vice President, Government and Foundation Relations, Big Brothers Big Sisters of Southeastern PA, Pennsylvania State Association (President) Ph: 215-701-8100tqualli@bbbssepa.org Susan Putnam – Executive Director, Big Brothers Big Sisters in the Heart of Michigan, SMLAA , Phone: 989-631-5360e-mail: putnam@bbbsheartofmi.org

NLC

Advocacy Steering Committe

e

National Hispanic Advisory COuncil

MLAA

LAAAA

Roundtable

BBBSA Staff

Small-Mid AA

State Associa

tions

Native AmericanAdvisors

Bigs, Littles, Parents

Communities Across America

Partners

Linkages

Board Members

DonorsVolunteers

Advisory GroupsAlumni

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Objectives – Moving from Reactive to Proactive

• Develop comprehensive strategy and plan on the national level that is aligned with, and able to advance BBBS's strategic direction

• Develop actionable steps agencies can and should take to advance their local agendas as well as the national strategic direction

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Develop Public Policy Agenda Process

Partnership/Coalition Identification Process

Strategies for Network Mobilization

Identification of IT resources needed

Identification of core competencies for agencies – identify by emerging to high capacity

Asset Mapping

Moving from Reactive to Proactive

Start Something3 Task Groups• Public Policy – Chair, Andrea Fisher Maril – on hold• Network Mobilization – Chair, Pat Fling

– Survey network on current practices– Selected 16 national organizations to research their best practi ces– Develop a “How to Guide”

• State Associations/Collaborations • Develop BBBS Framework for successful collaboration within in BBBS

network• Identify and share best practices – structure, commitment, strategic

planning, and local, state and fed wide Advocacy – partnership Justice and Education, elected and administrative

• Develop toolkits/webinars to share• State Chair leadership development

•