Start or Jump Start your Publishing Business

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    01-Nov-2014

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  • 1. Start or Jump Start Your Publishing Business Advanced Magazine Institute India 2012Entire contents 2012 Sabatier Consulting LLC All Rights Reserved
  • 2. Readers call for more and better in a world that for them ischanging beyond recognition.
  • 3. Topics we will cover1 Assess Performance2 Innovate3 Protect Profits4 Revenue Diversification5 Partner6 Staff Training and Retraining7 Accountability with Customers8 Be Passionate
  • 4. Best Practices to Position for Growth1. Assess Performance
  • 5. Best Practices to Position for Growth1. Assess Performance Strategy first, cost cutting second Clear sense of vision Core activities done well [including processes] Communicate value proposition Be prepared to take calculated risks
  • 6. Best Practices to Position for Growth1. Assess Performance Discipline Jim Collins used it to describe the Good to Great firms (disciplined people engaged in disciplined thought and disciplined action).
  • 7. Best Practices to Position for Growth2. Innovate
  • 8. Best Practices to Position for Growth2. Innovate Take risks. Allow failure Find patterns
  • 9. Best Practices to Position for Growth2. Innovate What needs do people have that a new publication, product or service can fulfill? What trend or trends are present here? What opportunities do they present? What are the current gaps in the marketplace? What is the insight that can lead me to create greater value in this segment? How can I test the efficacy of my idea?"
  • 10. Best Practices to Position for Growth3. Protect Revenue
  • 11. Best Practices to Position for Growth3. Protect Revenue Align/Realign priorities Leverage price to maximize revenue Subscriptions Advertising Books Other products and services
  • 12. Best Practices to Position for Growth4. Revenue Diversification
  • 13. Best Practices to Position for Growth4. Revenue Diversification 360 view of your readers Cultivate a relentless outside in focus: how can you better meet their needs?
  • 14. Best Practices to Position for Growth5. Partner
  • 15. Best Practices to Position for Growth5. Partner Who are your partners for: Business development Shared learning Marketing Look for: Complementary competencies Expanded opportunities Opportunity to leverage existing resources How to minimize new costs
  • 16. Best Practices to Position for Growth6. Staff Training and Compensation
  • 17. Best Practices to Position for Growth6. Staff Training and Compensation Hire your weakness Train and then evolve and stay current Cross train staff Compensation does it incentivize?
  • 18. Best Practices to Position for Growth7. Accountability with Readers
  • 19. Best Practices to Position for Growth7. Accountability with your readers Take the pulse measure your success and weaknesses or gaps expand depth and transparency commit to actionable research
  • 20. Best Practices to Position for Growth8. Be Passionate
  • 21. Best Practices to Position for Growth8. Be Passionate The passion for your mission should be evident Can fuel you through difficult times But dont let passon cloud your objectivity Never be lacking in zeal, but keep your spiritual fervor, serving the Lord. Romans 12:11
  • 22. Summary:Best Practices to Position for Growth1 Assess Performance2 Innovate3 Protect Profits4 Revenue Diversification5 Partner6 Staff Training and Compensation7 Accountability with Customers8 Be Passionate
  • 23. Questions andDiscussion