Start or “Jump Start” Your

Publishing Business

Advanced Magazine Institute

India 2012

Entire contents © 2012 Sabatier Consulting LLC All Rights Reserved

Readers call for ‘more’ and ‘better’ in a world that for them is changing beyond recognition.

Assess Performance

Innovate

Protect Profits

Partner

2

3

Staff Training and Retraining

Accountability with Customers

Topics we will cover

4 Revenue Diversification

1

5

6

7

8 Be Passionate

1. Assess Performance

Best Practices to Position for Growth

Strategy first, cost cutting second

Clear sense of vision

Core activities done well [including processes]

Communicate value proposition

Be prepared to take calculated risks

1. Assess Performance

Best Practices to Position for Growth

Discipline

Jim Collins used it to describe the Good to Great

firms (disciplined people engaged in disciplined

thought and disciplined action).

1. Assess Performance

Best Practices to Position for Growth

Best Practices to Position for Growth

2. Innovate

Take risks.

Allow failure

Find patterns

Best Practices to Position for Growth

2. Innovate

What needs do people have that a new publication, product

or service can fulfill?

What trend or trends are present here?

What opportunities do they present?

What are the current gaps in the marketplace?

What is the insight that can lead me to create greater value

in this segment?

How can I test the efficacy of my idea?"

Best Practices to Position for Growth

2. Innovate

Best Practices to Position for Growth

3. Protect Revenue

Best Practices to Position for Growth

Align/Realign priorities

Leverage price to maximize revenue

Subscriptions

Advertising

Books

Other products and services

3. Protect Revenue

Best Practices to Position for Growth

4. Revenue Diversification

Best Practices to Position for Growth

360 view of your readers

Cultivate a relentless outside in focus:

how can you better meet their needs?

4. Revenue Diversification

Best Practices to Position for Growth

5. Partner

Best Practices to Position for Growth

Who are your partners for:

Business development

Shared learning

Marketing

Look for:

Complementary competencies

Expanded opportunities

Opportunity to leverage existing resources

How to minimize new costs

5. Partner

Best Practices to Position for Growth

6. Staff Training and Compensation

Best Practices to Position for Growth

Hire your “weakness”

Train and then evolve and “stay current”

Cross train staff

Compensation – does it incentivize?

6. Staff Training and Compensation

Best Practices to Position for Growth

7. Accountability with Readers

Best Practices to Position for Growth

Take the pulse – measure your success and

weaknesses or gaps

expand depth and transparency

commit to “actionable” research

7. Accountability with your readers

Best Practices to Position for Growth

8. Be Passionate

Best Practices to Position for Growth

The passion for your mission should be evident

Can fuel you through difficult times

But don’t let passon cloud your objectivity

“Never be lacking in zeal, but keep your spiritual fervor, serving the Lord.”

Romans 12:11

8. Be Passionate

Assess Performance

Innovate

Protect Profits

Partner

2

3

Staff Training and Compensation

Accountability with Customers

Summary:Best Practices to Position for Growth

4 Revenue Diversification

1

5

6

7

8 Be Passionate

Questions and

Discussion