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START EXPORTING PROGRAMTURKEY’S FIRST AND UNIQUE SME’S
CONSULTANCY PROGRAM FOR INTERNATONALIZATION
S E PS E P
WHAT IS SEP ?
Start Exporting Program; In-depth SMEs consultancy program A to Z international marketing and sales Unlock international potential Support SMEs become regular exporters Broaden SMEs horizons
WHAT IS SEP ?
“Give a man fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime.”
Chinese Proverb
WHAT IS SEP ?
Turkey’s first and unique SME’s consultancy program for internationalization
SEP is fully funded by Istanbul Chamber of Commerce
SEP is a free of charge program for companies
WHY SEP ?
99% of Turkish companies are SMEs
Lack of initiatives and resources in international activities.
Lack of internationalization vision of SMEs
HOW SEP STARTED ?
Everything started in 2005 ICOC partnered with Madrid CCI within the
framework of the Turkish Chambers Development Program (TCDP) organized by Eurochambres and TOBB
Using Madrid CCI’s SMEs development program as a starting point, ICOC created an innovative program designed for Turkish SMEs
SEPSEP is entirely is entirely a Project of a Project of IInternationalizationnternationalization
STEPS OF SEP
STEP-1 Selection & Diagnosis of
SEP companies
STEP-2 Implementation
4-month One-On-One Onsite Consultancy
STEP-3Complementary
Services
STEP-41 Year follow-up and
on-going support
HOW SEP WORKS ?STEP – 1 : SELECTION & DIAGNOSIS OF SEP COMPANIES
Selection SEP is open to companies from all sectors The most important criteria is to be a
manufacturer SME
Diagnosis In depth diagnosis from SEP consultants
and ICOC Companies fulfilling the criteria become
SEP companies
HOW SEP WORKS ?STEP – 2: IMPLEMENTATION
Onsite one-on-one consultancy A to Z international marketing and sales Wide range of intensive consultancy content:
from target market selection to export strategy & action planfrom preparation to trade fairs to development of marketing tools
HOW SEP WORKS ?STEP – 3: COMPLEMENTARY SERVICES
BESIDES CONSULTANCY SERVICES, SEP COMPANIES ENJOY A WIDE RANGE OF PRIORITY SERVICES:
Training programs in international trade regulations Special financial opportunities from major Turkish banks
Free enrollment in international trade certificate programs at Istanbul Commerce University
Involvement of International Trade Faculty students as interns in SEP companies
Supporting the participation in international trade fairs
HOW SEP WORKS ?STEP – 4: FOLLOW UP
Consultant feedback & re-evaluation
SEP companies feedback & evaluation
ICOC self-evaluation & analysis
CONTINUOUS IMPROVEMENT & SUSTAINABILITY of
SEP
+
+
ACHIEVEMENTSOUTCOMES
OUT OF ALL COMPANIES PARTICIPATEDIN SEP THUS FAR;
75% improved quality or expanded their product range
65% exhibited at national or international trade fairs
70% of SEP companies began exporting regularly to markets around the world
ACHIEVEMENT - IIEXPANSION OF SEP
Success of SEP in Istanbul have led ICOC to organize SME internalization know-how transfer program across Turkey
Thus far, 15 chambers from cities throughout Turkey have participated in training programs of ICOC
Following the trainings ICOC gives full support to those chambers in order to customize “Start Exporting Program” in their own regions.
ACHIEVEMENT - IIIINTERNATIONALIZATION OF SEP
In every phase ICOC added new values to the program and customized it further to SME’s needs.
As a result, now SEP is fully integrated system that enable companies to become exporters
ICOC believes that, not only Turkish SMEs but all SMEs around the world should benefit from SEP
At the beginning SEP was just an idea of guidance
Now, ICOC and SEP is ready to share their Now, ICOC and SEP is ready to share their experiences with the whole worldexperiences with the whole world
FINALIST IN THE 6th WORLD CHAMBERS COMPETITION