1Starfish/Motorola Confidential

April 19, 2023 Starfish/Motorola Confidental

OverviewStarfish Software, Inc.

Bob Koche (Ko-chee)Director of Partner Programs

bob.koche@starfish.com

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Market Trends

CONSUMER TRENDS

ENTERPRISE TRENDS

CARRIER TRENDS

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Market Trends Consumer trends

In 2001, nearly 400M handsets shipped worldwide

By 2010, there will be 700M to 1.3 billion 3G subscribers worldwide Information Appliance shipments are expected to grow at a CAGR of > 80%, and

reach 18.5M shipments by 2005 (exceeding consumer PC shipments of 17M in 2005)

Enterprise trends By 2005, IS organizations will manage 3 or more devices per user

PDAs, pagers, car PCs, smart phones, set-top boxes, home PCs and Web stores PDAs will have the application power of today’s notebook computers Web-based data stores will become commonplace

By 2005, 40% of end user data will reside outside the enterprise Potential to at least double TCO per device Enterprise is going wireless Smart handheld device users are expected to reach 60M in 2004

Carrier trends

Carriers are in the process of rolling out 2.5G services; by 2005, carriers will have adopted 3G devices and infrastructure

Carriers are approaching enterprise Source: Gartner Group; IDC

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Starfish and SyncMLLeadership in an Emerging Market

Starfish is a founding member of the SyncML Initiative

An open industry standard for universal data synchronization • removes barriers for extended use of wireless and wireline devices

Wide industry acceptance• Device manufacturers, carriers, Internet services, and all major sync

providers

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Starfish Overview

Founded in 1994 Headquarters in Scotts Valley,

California Wholly-owned independent

subsidiary of Motorola; acquired in 1998

A forward-looking vision from the start

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Building on Success: A History of Accomplishment

1995: Starfish delivers first Windows 95 desktop organizer; development of device and server solutions begins

1996: Introduced first TrueSync solution to sync PalmPilot with leading PIM apps

1997: Launched multi-point sync platform between devices, servers and PCs; developed embedded Java apps; REX device breaks new ground in form factor and end-to-end optimized solutions

1998: Deployed first commercial TrueSync server as infrastructure for voice-based portal; extended REX line with REX Pro and DataSlim (Japan); acquired by Motorola

2000: TrueSync Everywhere!: Motorola wireless phones and pagers ship worldwide with TrueSync solutions; lead SyncML standard development; developed end-to-end extensible platform for PIM, messaging & imaging

2001: TrueSync first and leading platform for SyncML-based sync solutions; introduced Simplify Platform; extended to 2.5G/GPRS & Connectivity markets

Founded 1994 2002 & Beyond

1999: TrueSync infrastructure deployed on leading portals; extended embedded technology to clipOn Organizer, TrueSync Desktop and Synchronization solution launched with Motorola

2002: Continue to lead SyncML; TrueSync & Simplify extend to 3G/WLAN; introduce Starfish DM platform

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End-to-End Mobile Data Management

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Managed Mobility™ Solutions

MobileData

Management

MobileDevice

Management

TBD

Category:

Brand:

Products: • Desktop Solutions•TrueSync Plus•TrueSync Express•TrueSync SDK

• Server Solutions•TrueSync Server, Enterprise•TrueSync Server, Carriers•TrueSync Server APIs•Internet Planner

• Device Solutions• TrueSync Device Stack• TrueSync Wireless

• SimplifyGPRS• Simplify 3G• Simplify WLAN

• TBD Server• TBD Device Stack

MobileConnectivityManagement

                                                         

Tagline: “Internet Connectivity To Go”

“Enter Information Once, Access Anywhere”

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What we are looking for…

Partners Software system integrators Capable of implementing our system at mobile carriers Core competency in project management, enterprise

application deployment, Java, UNIX (or NT)

Experience or relationships with mobile carriers highly desirable

Commissions paid to system integrators on licenses sold to carriers

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Back Up

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Starfish is Uniquely Positioned

What we have today

A complete, shipping, end-to-end data mobility solution, including data sync and GPRS connectivity

A full range of tightly integrated Server, Desktop and Device solution components, with PSO services

Excellent industry reputation for expertise, delivering on time and within budget

Extensible, standards-based, brandable platform for carriers and OEMs

Why customers will want to partner with us tomorrow

Commitment and focus – technology leadership allows customers to focus on their core competencies (extending datatypes, protocols, etc.)

A commitment to SyncML and other open standard initiatives

A complete device management solution, integrated with sync solutions

Starfish will lead the market with a full spectrum of sync solutions for consumers through enterprise customers