CUSTOMER SUCCESS STORY

StarcomreplacesEMCandNetApparrayswithZadaraEnterpriseStorage-as-a-Service(STaaS)Starcom is the UK’s leading supplier ofintegrated business systems for theretail, manufacturing and distributionsectors. Like many other corporate ITorganizations,theywerefacingarefreshcycleof their storagehardware.Aspartof a strategic IT infrastructure review,Starcom investigated the leadingenterprise storage vendors foralternative solutions to their existinglegacy arrays. The goal was to breakaway from the 3-5 year cycle ofhardwareCapExrefreshandseeiftherewasarealisticOpExalternative.After a rigorous evaluation, Starcomselected the Zadara VPSA solution toreplace their legacy EMC VNX andNetApp FAS storage arrays. The newZadara VPSA enterprise storage-as-a-service(STaaS)solutionwasdeployedto

support their Enterprise ResourcePlanning (ERP), Customer RelationshipManagement (CRM), Business Intelli-gence, e-commerce, hosting andmanaged servicesbusinesses. TheVPSAsolution supports their VMware- andMicrosoft-based applications in datacenters located in Europe and NorthAmerica.By leveraging Zadara’s On-Premise as aService (OPaaS) solution, Starcomgained thebenefits of anOpEx, pay-as-you-gomodel, alongwith an importantelement of control from having thestorage hardware reside inside its owndata centers – something the firmstronglypreferred.

Starcom leverages Zadara Virtual Private Storage Array (VPSA) to improve performance by 33% while supporting their managed services worldwide

“We chose Zadara Storage because they provided the enterprise class performance and data protection features necessary to support our critical applications.”

Steve Donaghue, Director of Hosting Services, Starcom

Customer Profile: Starcom provides on-premise and cloud solutions as well as technical support, consultancy and systems integration services. Challenge: • Needed to replace their older

EMC and NetApp arrays. • Required a high-availability and

disaster recovery architecture. • Improved overall performance. • Wanted to leverage an OpEx

as-a-service model. Solution: • Replaced EMC and NetApp with

Zadara Virtual Private Storage Array and Multi-Zone HA.

Results: • Deployed an enterprise-class

high-availability, disaster recovery architecture.

• Improved VMware performance by 33%.

• Deployed an On-Premises as a Service (OPaaS) solution to keep physical storage within their data centers.

IT SERVICES

Data protection was a criticalrequirement for the Starcom team.Managing their customer’s criticalbusiness applications requires astorage infrastructurewith thehighestlevels of enterprise-grade capabilities.With Zadara’s advanced data protec-tion features including snapshots,clones,replicationanddataencryption,theStarcomteamarecomfortablethattheir customer’s critical data is wellprotected.

To add an additional level of high-availability, Starcom has chosen todeploy Zadara’s Multi-ZoneHA featurebetweentheir data centers, whichprovides metropolitanfailover should one oftheirdatacenterssufferacatastrophicfailure.Intheunlikely event of one oftheir data centers goingcompletely offline, thearchitecture supports afailover to a secondary locationensuring that their customer’sapplications continue to runseamlessly.

Performance was another keyrequirement during the evaluationcycle. It was important not to tradeone set of features at the expense ofperformance. To ensure the highestlevels of performance, Starcom isleveraging Zadara’s endpoint iSERconnectivity option between the VPSAstorage and the compute servers. Byadding this option, Starcom hasrecognized a 33% increase in I/Os per

second (IOPS) on their VMware-basedapplications.

“We chose Zadara Storage becausethey provided the enterprise classperformance and data protectionfeatures necessary to support ourcritical applications,” said SteveDonaghue,DirectorofHostingServicesat Starcom. “By implementing theZadara iSERoption,weareseeing33%more IOPS in our VMwareenvironment. We found their On-Premiseas a Serviceoffering tobe farmore flexible and cost-effective than

the EMC and NetAppproducts we had beenusing. Additionally, werecognized significantsavings by moving from aCapEx charge to an OpExconsumption approachthat complements ourbusinessmodel.”

Starcomisanexampleofaworld-class corporation who recog-nized that the traditional model ofpurchasing and managing storagearrays was not meeting their require-ments. By researching the market,they found an alternative to the 3-5year purchase, manage, replace cycleof capital expense. By leveraging theZadara VPSA operating expense-basedpay as you go model, they addressedtheir scalability, reliability, perfor-mance and cost targets. Additionally,they leveraged the ZadaraOnPremiseas a Service (OPaaS) model to meettheir desire to keep their storage on-premiseandbehindtheirfirewall.

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“We found Zadara’s

On-Premise as a Service

offering to be far more

flexible and cost-effective

than the EMC and NetApp

products we had been

using.”

“We recognized

significant savings by

moving from a CapEx

charge to an OpEx

consumption approach

that complements our

business model.”

– Steve Donaghue,

Director of Hosting

Services, Starcom

“With the Zadara iSER

option, we are seeing 33% more

IOPS in our VMware

environment.”

JAN082016