Starbucks:A Paragon of Growth and Employee

Benefits

Bus 305Suzanne Souva, Ricardo Contreras,

Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern

Agenda

● Company Introduction

● Mission Statement

● Company Strategy

● Company Timeline

● Market Growth

● Strengths/Weaknesses

● Opportunities/Threats

● Conclusion

Company Introduction● Founded in 1971

o Jerry Baldwino Zer Sieglo Gordon Bowker

● First store was located in Seattle's Pike Place Market

● Headquarters based in Seattle, Washington

● Largest coffeehouse company in the worldo 17,651 stores in 60 countries

Starbucks Map

Mission Statement ● "Our mission is to inspire and nurture

the human spirit- one person, one cup, and one neighborhood at a time."

Video Clip

Company Timeline 1971- First store opens in Seattle

1983- Italian influence

1988- Offers benefits to full and part time employees

1994- Opens first drive-thru location

2006- Launches the first paper beverage cup

Company Strategy● International Expansion

● Innovative Approaches

● Scenario Building

● Evolution Fresh

Goal Characteristics

Specific and measurable

Define time period

Cover key result areas

Challenging but realistic

Linked to rewards

Market Growth● 6/26/92 open @ $17/share

● End of day @ $21/share

Growth

Employee Benefits

Vs.

Company Weaknesses

● Expensive cup of coffee.

● Over 3/4 of stores in U.S.A.

● Being too innovative

Opportunities

● Expansion into retail operations

● New products

● Rewards Card

Company Threats

● Increased Competition

● Consumer Trends

Conclusion● Fosters customer-focused culture

● Provides good employee benefits

● Strong global following ● Continued expansion

References● http://online.wsj.com/article/BT-CO-

20121205-707654.html?mod=WSJ_Retailing_middleHeadlines

● http://www.princeton.edu/~ina/infographics/starbucks.html

● http://www.rappler.com/business/1413-why-starbucks-chose-to-expand-in-philippines