1. Foursquare &StarbucksYacine Sadaoui, FlorianeBrette,
AndreiaDionisio, Laura FleuryMBA 2A
2. The Foursquare App 3. Foursquare is a precursor in the SoLoMo
tendency Created in 2009 by Dennis Crowley and Naveen Selvadurai
Over 25 million people use the application worldwide Over 3 billion
check-ins, with millions more every day Over a million of
businesses using the Merchant Platform 4. How does it work? The
purpose of Foursquare is for friends to sharewhere they are and
tell others about the placesthey request. The whole thing is known
as aCheck-In. People check into places and theyshare where they are
in addition addingcomments on the place. Like the food in thisplace
is amazing or Next time youre in this(Location) you got to visit
(Place) Every Foursquare check-in earns you points.1. For finding a
new place in your neighborhoodgives you +5 points2. Making multiple
stops on the same night givesyou +2 points3. Taking a friend along
with you gives you +1point 5. As you start checking-in to more
interesting places you earnbadges. These badges will help you
discover more new places andhelp for traveling to far away places.
Yes, even places yourfrequent everyday will help you get a badge
(GYM, Parks, etc) 6. Why companies can useFoursquare? Create a big
scavenger hunt for aproduct launchCreate the challenge with its
customersto special offers (invitations, discounts ...) Discover
new places (stores, culturalvenues ...) 7. The most successful
campaign:Starbucks 8. What was the purpose?The deal offers
customers a $1 discount on aFrappucino.The special greets mayors
with this message: Asmayor of this store, enjoy $1 off a NEW
howeveryou want it Frappucino blended beverage. Anysize, any
flavor.Starbucks is celebrating its 40th anniversaryawarding $40
gift cards to customers who check-inusing Foursquare. (500 cards
was given by randomdraw)Every Foursquare check-in at a Starbucks
store inthe United States or Canada will raise $1 as part ofthe RED
global AIDS fund. 9. A successful campaign?The campaign bring a lot
of customers in allStarbucks stores and increased revenue. Very
successful gain for the RED AIDS thanks tomany customer : about $1
million A huge new brand image of Starbuck throughall these
campaigns Improve Social Local Mobile presence
