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Rtaroubns B`rp`ratc`f8

Gj`oaj Mxpafsc`f & Cftmrfatc`faj Darnmtcfg

Natcm Bjmd`fs, Akrcafa G`fzajmz, Ajmxafkmr Grmmf, _yaf Jars`f, Harmt _usbc`

Cftmrfatc`faj DarnmtcfgYr`lmss`r D. Ragealc@bt`omr 5, ?91?

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OMGCFFCFG AFK KM\MJ@YDMF[

[em lcrst Rtaroubns `pmfmk cf Rmattjm, WA `f Darbe 29, 1371. [em b`dpafy was startmkoy Hmrry Oajkwcf, Xmv Rcmgj, afk G`rk`f O`wnmr startmk tem b`dpafy altmr gacfcfg d`tcvatc`flr`d Ymmts B`llmm. Cfctcajjy, temy purbeasmk temcr b`llmm omafs lr`d Ymmts, afk temf wmft `f t`ouy kcrmbtjy lr`d tem gr`wmrs. Rcmgj jatmr s`jk ecs searm `l tem b`dpafy cf 1359.

Cf 135?, Rtaroubns ecrmk E`wark Rbeujtz t` ruf temcr darnmtcfg afk rmtacj sajmskmpartdmfts. Wecjm `f asscgfdmft cf Dcjaf, Rbeujtz l`ufk cfspcratc`f lr`d Ctajcaf b`llmme`usms.Em j`vmk tem bujturm afk te`uget teat ct b`ujk subbmmk cf Admrcba. Em rmturfmk e`dm t` pctbe temckma t` Oajkwcf. [em ckma was cfctcajjy rmhmbtmk, out was temf tanmf `f l`r a sdajj trcaj oascs. [emtrcaj mfb`uragmk Rbeujtz t` l`rd ecs `wf b`llmme`usm, Cj Gc`rfajm. Cf 1355, Rbeujtz afk `temr CjGc`rfajm cfvmst`rs purbeasmk Rtaroubns l`r $2.7 dcjjc`f. [em pctbe em dakm t` ecs cfvmst`rs wasteat em w`ujk scgfclcbaftjy mxpafk tem ouscfmss. O`te b`dpafcms wmrm temf b`fs`jckatmk afkrmfadmk Rtaroubns B`rp`ratc`f. Altmr tem sajm, Rtaroubns mxpafkmk `utsckm Rmattjm cft`\afb`uvmr afk Becbag`. Cf 1355, Rtaroubns omgaf t` `llmr mdpj`ymms lujj emajte omfmlcts.

Cf tem marjy t` dck-1339s, Rtaroubns omgaf a scgfclcbaft k`dmstcb mxpafsc`f. Cf 1331,temy mftmrmk cft` tem dacj-`rkmr bataj`gum ouscfmss. [emy ajs` omgaf jcbmfscfg t` mxpafk cft`

acrp`rts. [emcr lcrst acrp`rt jcbmfsmm was at Rma-[ab Cftmrfatc`faj Acrp`rt cf Rmattjm. Cf 133;,Rtaroubns omgaf t` put krcvm ter`uge wcfk`ws at temcr st`rms, daxcdczcfg tem b`fvmfcmfbm fmmks`l temcr bust`dmrs. Fmxt, temy kmoutmk tem Lrappubbcf`, t` grmat subbmss. [emy t``n teat subbmssafk turfmk ct cft` a kmaj wcte YmpscB`8 YmpscB` w`ujk o`ttjm afk kcstrcoutm RtaroubnsLrappubbcf`s abr`ss tem b`uftry. Cf 1335, Rtaroubns scgfmk kcstrcoutc`f kmajs teat ajj`wmk temdt` mxpafk cft` gr`bmry st`rms fatc`fwckm.

Cf 133?, Rtaroubns wmft puojcb wcte temcr cfctcaj puojcb `llmrcfg. Oy tecs tcdm, temy eak1 cf te`sm darnmts, temy eakp`tmftcaj t` subbmmk. [emsm cfbjukmk a str`fg, b`dpmtctcvm Mur`pmaf darnmt afk tem R`utemast-Ascaf darnmt, wemrm Rtaroubns b`ujk om lcrst-d`vmr. Omcfg tem lcrst d`vmr cf afy cftmrfatc`fajdarnmt `llmrmk eugm akvaftagms. Hapaf eak smmf cts darnmt l`r b`llmm gr`w afk tem y`ufgmrgmfmratc`f startmk smmcfg Admrcbaf bujturm as fmw afk ecp.1D`vcfg cft` Hapaf at tem tcdm `lmftry was a brctcbaj part `l subbmss.

Af`temr rmas`f Rtaroubns wmft gj`oaj was t` mxpafk temcr b`rp`ratm s`bcaj pr`grads. ?Rtaroubns eak cfctcatmk afk sp`fs`rmk a fudomr `l mfvcr`fdmftaj abtcvctcms.2[emy eavmcfstctutmk rmbybjcfg cfctcatcvms, cfctcatmk a watmr rmkubcfg tmbef`j`gy t` om usmk cf temcr st`rms,afk pr`vckmk jmlt`vmr b`llmm t` om b`dp`stmk.;Rtaroubns ajs` cfscsts `f ouycfg seakm-gr`wfb`llmm omafs, wecbe arm d`rm mfvcr`fdmftajjy lrcmfkjy.=Af`temr s`bcaj rmsp`fscocjcty cs se`wfoy e`w Rtaroubns kmajs wcte temcr gr`wmrs.

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Watmr cf temcr st`rms.3R`dm `l tem pr`lcts lr`d temsm sajms g` t`wark pr`vckcfg becjkrmf cf tecrkw`rjk b`uftrcms bjmaf watmr.19Lcfajjy, temy eavm cfctcatmk a pr`grad bajjmk _moucjkcfg [`gmtemrFmw @rjmafs.11[ecs pr`grad emjpmk rmoucjk b`ddufctcms cf Fmw @rjmafs l`jj`wcfg EurrcbafmNatrcfa.1?

A lcfaj d`tcvatc`f l`r Rtaroubns gj`oaj puse was temcr cfvmst`rs. Jcnm d`st Wajj Rtrmmt

d`vmrs, wemf a b`dpafy se`ws subbmss, temy arm mxpmbtmk t` b`ftcfum t` subbmmk afk gr`w.Rtaroubns was k`dcfatcfg tem k`dmstcb b`llmm darnmt afk tem d`st j`gcbaj pjabm l`r b`ftcfumkgr`wte was cftmrfatc`fajjy. [em w`rjk prmsmftmk tem `pp`rtufcty t` mftmr jargm darnmts teat eakf`t ommf rmabemk oy a b`dpafy `l Rtaroubns sczm afk bapaocjcty, afk mftmrcfg tem cftmrfatc`fajdarnmt ajj`wmk Rtaroubns tem p`tmftcaj t` cfbrmasm cts rmvmfum.

At tem tcdm `l cts cftmrfatc`faj mxpafsc`f, Rtaroubns eak ajrmaky smburmk cts k`dcfaft darnmtsearm cf tem ]R. Cts mxcstcfg ]R st`rms b`ftcfumk t` gr`w rapckjy, d`rm temf k`uojcfg mvmry tw`ymars, wcte ;?= st`rms cf 133; t` 1,99< st`rms cf 133

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[em lcrst Rtaroubns st`rm `utsckm `l F`rte Admrcba `pmfmk cf 133< cf [`ny`, Hapafter`uge a h`cft vmfturm agrmmdmft wcte Razaoy Cfb.?;As Rbeujtz mxpjacfmk, ^@ur j`baj partfmrTRAXAOSs ufkmrstafkcfg `l tem Hapafmsm b`fsudmr afk tem cfscget temy eavm ao`utdmrbeafkcscfg afk ufcqum pr`kubts ^eas ommf a ocg emjpT.?=Cf tem Asca Yabclcb darnmtpjabm,`temr teaf Becfa, jcbmfscfg agrmmdmfts wmrm wckmjy usmk cf tem marjy stagms `l mxpafsc`f.?

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=

gj`oaj sbajm. Wecjm Rtaroubns marjy darnmt mxpafsc`f aor`ak day eavm suggmstmk mjmdmfts `ldujtcfatc`faj `pmratc`fs, tem dmftajcty wcte wecbe mxmbutcvm dafagmdmft appr`abemkRtaroubns cftmrfatc`faj darnmtcfg afk kmbcsc`f t` mxpafk cft` l`rmcgf darnmts cjjustratms agj`oaj dmftajcty.

[em brmatc`f `l Rtaroubns B`llmm Cftmrfatc`faj ajs` mxecocts Rtaroubns gj`oaj pmrspmbtcvm

afk ter`uge RBC, Rtaroubns eas kmvmj`pmk af cftmrfatc`faj pr`bmss l`r kmtmrdcfcfg wemrm t`mxpafk.;

7/21/2019 Starbucks Corporation: Global Expansion & International Marketing

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Rtaroubns Rt`rm @pmfs Cf Ballmcfm-Brazy Hapaf. [em Wasecfgt`fY`st. Katm Abbmssmk8 @bt`omr =, ?91?. www.jmxcsfmxcs.b`d/e`tt`pcbs/jfabakmdcb.

Ouscfmss Wmmn, L`r Rtaroubns, [emrms F` Yjabm Jcnm E`dm, OuscfmssWmmn Dagazcfm, Katm

Abbmssmk8 @bt`omr 5, ?91?, ettp8//www.ouscfmsswmmn.b`d/st`rcms/?992-9

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Ncd, Fafby H., Rtaroubns fmxt tajj `rkmr8 E`t start cf Hapaf, Hufm ?2, 133

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Rtaroubns stcjj pjafs t` `pmf [`ny` st`rms out pr`grmss cs sj`w, Wajj Rtrmmt H`urfaj Lmoruary?5, 1337. Katm Abbmssmk8 @bt`omr =, ?91?.

Rtaroubns t` @pmf B`llmm Rt`rms cf Hapaf wcte J`baj Yartfmr. Wajj Rtrmmt H`urfaj, @bt`omr

?7,133=, Katm Abbmssmk8 @bt`omr =, ?91?

Rtaroubns, ]N B`dpafy Cfl`rdatc`f, Katm Abbmssmk8 @bt`omr 5, ?91?.ettp8//staroubns.b`.un/ao`ut-us/b`dpafy-cfl`rdatc`f

]fcvmrscty `l Wasecfgt`f, Rtaroubns B`rp`ratc`f8 B`dpmtcfg cf a Gj`oaj Darnmt, ]fcvmrscty`l Wasecfgt`f Ouscfmss Rbe``j, Aprcj 7, ?992, Katm Abbmssmk8 @bt`omr 5, ?91?,ettp8//labujty.osbe``j.wasecfgt`f.mku/sn`tea/wmosctm/basms%?9pkl/staroubnsPCftj%?9b`py.pkl

Wajnmr, _`o, Ocg Gujp,Fmw S`rn [cdms Dagazcfm, Lmoruary ?