Starbucks

Business 111

Jenna Bilz

Do you enjoy drinking Starbucks?

http://www.starbucks.com/card/rewards

Get rewards for buying something you enjoy!

Cross Platform DevelopmentThe Starbucks app can be used on a variety of mobile devices

such as:• iPhone• AndroidIt can also be used in different countries such as:• United States• Canada

Social Marketing Business Plan• The Starbucks MyRewards app is “free” but

customers pay for it by purchasing drinks, food, etc.

• Their use of social media keeps customers interested and maintains the relationship

• Creating loyalty to their brand

How Starbucks Excels in Social MediaStarbucks• Encourages sharing• Sharing the Starbucks experience

• Provides a unique experience for customers • MyRewards program

• They utilize a variety of social media websites• Different target audiences

• Integrating their business plan into different trending topics

Unique?• Marketing through

creating an online community and word of mouth verses the use of billboards or other visual media

• Through the use of social media, customers are encouraged to give feedback

• Customers continue to use the products/services that Starbucks provides to gain rewards through the MyRewards program and to share their experiences with friends and family

Creating a FollowingStarbucks was voted the “best loved” food brand

on social media in 2012 according to Digital CoCo, a marketing agency

http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100

Share Joy!

Visit the Starbucks website today!http://www.starbucks.com/

SourcesImages:• http://retaildesignblog.net/2012/03/07/starbucks-concept-store-amst

erdam/• https://twitter.com/Starbucks• http://www.starbucks.com/coffeehouse/mobile-apps• http://www.starbucks.com/• http://brentmkelly.com/what-all-sales-professionals-can-learn-from-s

tarbucks/

Content:• "What Makes Starbucks a Stellar Company." Examiner.com. N.p., n.d.

Web. 27 Nov. 2013. <http://www.examiner.com/article/what-makes-starbucks-a-stellar-company>.

• "Nbc News Business." NBC News. N.p., n.d. Web. 27 Nov. 2013. <http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100>.

• "6 Reasons Starbucks Excels at Social Media Marketing." Business 2 Community 6 Reasons Starbucks Excels at Social Media Marketing Comments. N.p., n.d. Web. 27 Nov. 2013. <http://www.business2community.com/social-media/6-reasons-starbucks-excels-at-social-media-marketing-0387041>.