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2018 Star of the North Meeting Exhibitor Prospectus | 1

STAR OF THE NORTHMEETING

NATIONALLY KNOWN

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135TH ANNUAL SCIENTIFIC SESSIONAPRIL 26-28, 2018

EXHIBITOR PROSPECTUS

EXHIBIT HALL EDUCATION NETWORKING

2018 Star of the North Meeting2 | Exhibitor Prospectus

2017 STAR OF THE NORTH HISTORICAL

TABLE OF CONTENTS

ATTENDANCE

Advertising Opportunities .................. 11-12

Booth Design Regulations .......................16

Contact Information ................................... 3

Dates and Deadlines ...............................4-5

Exhibitor Information .......................... 14-15

Floor Plan and Rates .................................13

Frequently Asked Questions ...................6

Height Restrictions .....................................16

Hotel Accommodations ............................17

Promotional Opportunities ................ 11-12

Registration ...................................................15

Rules and Regulations ........................ 18-19

Sponsorship Opportunities ..................8-9

Sponsorship Perks ..................................... 10

Traffic Builders .............................................. 7

The Star of the North Meeting is the annual educational

conference and exposition of the Minnesota Dental Association.

The meeting will take place at the Saint Paul RiverCentre,

April 26-28, 2018 in downtown Saint Paul, Minnesota.

Offering top-notch speakers, hands-on workshops and a

variety of companies on the exhibit floor, attendees can fulfill

valuable CE requirements and experience the latest advances

in dental equipment, products, and services.

Attendees at the Star of the North come from all over the

upper Midwest: Minnesota, Wisconsin, North Dakota, South

Dakota, and Iowa: some 8,500. The Star of the North is a

marketplace where the Exhibit Hall is a crucial part of the

educational experience — our exhibitors are an indispensable

component of the innovative science available at the meeting.

If your focus is oral health, the Star of the North is the

can’t-miss event for your calendar.

61 Lab Tech/Nurses/Dental Therapist

1967 Hygienists

1853 Assistants

1769 Dentists

1537 Exhibitors

312 Spouses/Guests/Other

530 Administrative Personnel

124 Student Dentists 49 Dental Educator (non-dentist)

554 Students: Assisting,Hygiene, Technician

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Y E A R S

ATTENDANCE

WELCOME

Exhibitor Prospectus | 32018 Star of the North Meeting

Conference DatesThursday – Saturday, April 26-28, 2018

Conference LocationSaint Paul RiverCentre 175 West Kellogg Boulevard, Saint Paul, MN 55102(651) 265-4800 | www.rivercentre.org

Exhibit Hall Dates and HoursThursday, April 26 11:30 am – 3:00 pmClosed 3:00 pm – 4:00 pm for “Buyer's Night” setup 4:00 pm – 8:00 pmFriday, April 27 10:00 am – 6:00 pmSaturday, April 28 8:00 am – 1:00 pm

Move-InWednesday, April 25 8:00 am – 5:00 pm*Thursday, April 26 7:30 am – 10:00 am (Show ready by 10:30 am)*Contact Show Management if you require move-in time after 5:00 pm.

Move-OutSaturday, April 28 1:15 pm – 7:00 pmAll freight carriers must be checked in by 4:00 pm.

Exhibitor RegistrationWednesday, April 25 2:00 pm – 5:00 pmThursday, April 26 7:30 am – 7:00 pmFriday, April 27 7:30 am – 5:00 pmSaturday, April 28 7:30 am – 12:30 pm

Contact at MDAVicki Capistrant, Director of Meetings & EventsPhone: (612) 767-8400; Fax: (612) 767-8500Email: [email protected]

General ContractorGeneral Experience Specialists, Inc. (GES)7000 Lindell RoadLas Vegas, NV 89112Phone: (800) 475-2098www.ges.com

Housing Service CompanyEventSpherePhone: (866) 236-8881star.mndental.org/housing_and_travel/

Advertising/Promotion/SponsorshipStar of the North has several opportunities for exhibitors to direct more attention their way. Details are in this prospectus or check out the website at star.mndental.org.

CONTACTS

Show ManagementMinnesota Dental Association 1335 Industrial Boulevard, Suite 200, Minneapolis, MN 55413(612) 767-8400 | www.mndental.org

EXHIBIT HALL

GENERAL INFORMATION

4 | Exhibitor Prospectus 2018 Star of the North Meeting

SEPTEMBER 29, 2017Deadline – Priority Booth Placement10 Points

Earn an additional 10 Priority Placement Points by turning in your contract and ST19 with minimum deposit or payment.

Extra Early-Bird Incentive20 Points

Earn an additional 20 Priority Placement Points by turning in your contract and ST19 AND paying in full.

OCTOBER 1, 2017Deadline – Advertising Orders DuePreliminary Program

Deadline for reserving advertising space in the Preliminary Program. See Advertising and Promotion on page 11.

Deadline – Sponsorship Commitments DuePreliminary Program

Deadline for sponsorship if you want it recognized in the Preliminary Program. See Sponsorship Opportunities on pages 8-9 for details.

OCTOBER 31, 2017Deadline – Ad Material DuePreliminary Program

Deadline for sending your ad material to MDA to be included in the Preliminary Program. See Advertising and Promotion on page 11.

NOVEMBER 1, 2017Housing Open Housing Bureau opens for 2018 hotel reservations

Deadline – Priority Booth Placement If your contract and ST19 are received by close of business, your company will be included in the first round of space assignments. Contracts will not be accepted without the minimum deposit. All deposits are non-refundable after this date. Contracts received after this date are assigned on a first-come, first-served basis. Booth confirmations and invoices will be sent via email after all contracts received by the priority placement deadline have been assigned space.

Deadline – Early Bird Payment Discount To receive the Early Bird discount of $100 per 10'x10' space, your contract, ST19 and FULL PAYMENT must be received by close of business.

JANUARY 2, 2018Registration Open Registration for booth personnel is available on the Star of the North

website at star.mndental.org. Show Management does not register your booth personnel.

JANUARY 31, 2018Deadline – Advertising Orders DueOnsite Program

Deadline for reserving ad space in the Onsite Program. See Advertising and Promotion on page 11.

Deadline – Promotion Order Form DuePrize Donation

Deadline for being listed in the Onsite Program for donating a prize. See Advertising and Promotion on page 12.

FEBRUARY 1, 2018Deadline – Balance Payment Due All invoices for booth spaces, sponsorships and advertising/promotion

options must be paid in full. Booth payments are non-refundable after this date. Contracts submitted after this date must be accompanied by full payment.

FEBRUARY 28, 2018Certificate of Insurance Deadline Certificate of Insurance due.

Deadline – Ad Material DueOnsite Program

Deadline for sending your ad material to MDA to be included in the Onsite Program. See Advertising and Promotion on page 11.

EXHIBITORSITEMS FOR: SPONSORSHIP ADVERTISING AND PROMOTION

IMPORTANT DATES AND DEADLINES


MARCH 26, 2018Deadline – Exhibitor Appointed Contractor Deadline to notify the MDA and GES of intent to use an EAC (Exhibitor

Appointed Contractor). Contractors must provide proof of insurance.

First Day – Advance Shipment to Warehouse GES will accept advance shipments to the warehouse without surcharges.

APRIL 6, 2018Deadline – Complimentary Furniture Package Deadline to order your complimentary furniture package through GES.

Show Management does not order this for you.

Deadline – Discount Furnishings & Services Discount deadline for order furnishing and services through GES. Prices will go up after this date!

Pre-Registration Lists Sent – Advertising Those who order pre-registration lists will receive them today. See Advertising and Promotion on page 12.

APRIL 20, 2018Deadline – Early Move-in Requests If your company requires additional set-up time for your booth, requests

must be received at the MDA office.

Deadline – Advance Shipment to Warehouse Last day for GES to receive advance shipments in the warehouse without surcharges.

APRIL 25, 2018Direct Shipments to RiverCentre Direct shipments to the Saint Paul RiverCentre may be received

after Noon.

Exhibitor Registration and Move-in 8:00 am – 5:00 pm Exhibitor move-in2:00 pm – 5:00 pm Exhibitor registration open(GES will carpet the exhibit floor aisles tonight. Exhibitors must keep their exhibit supplies within their booth space(s) and avoid walking or standing in the aisles.)

APRIL 27, 2018Exhibitor Registration and Move-in 7:30 am – 7:00 pm Registration open

7:30 am – 10:00 am* Exhibitor move-in11:30 am – 3:00 pm Exhibit Hall open4:00 pm – 8:00 pm Exhibit Hall Buyer's Night (*ALL exhibitors must be set up and present by 10:30 am.)

APRIL 27, 2018Exhibitor Registration and Show Open 7:30 am – 5:00 pm Registration open

10:00 am – 6:00 pm Exhibit Hall open

APRIL 28, 2018Exhibitor Registration, Show Open, Tear-down

7:30 am – 12:30 pm Registration open8:00 am – 1:00 pm Exhibit Hall open1:15 pm – 7:00 pm Tear-down

MAY 1, 2018Exhibitor survey e-mailed from MDA

IMPORTANT DATES AND DEADLINES


Are sales allowed on the exhibit floor?

Yes. Exhibitors are allowed to make sales and distribute product on the exhibit floor. All sales activity is to be performed within an exhibitor’s rented booth space.

My company does not plan to make any sales on the floor. Do I still need to submit an ST19 form?

Yes, Minnesota State Law requires that all exhibitors, regardless of whether payment will be accepted for onsite sales or if the company is not from Minnesota. All exhibiting companies are required to complete and submit an ST19 Certificate of Compliance with their contract. A Minnesota tax ID is not necessary.

What is included with my booth space?

Each 10' x 10' booth space = aluminum rails on which draperies are hung. The back drape is 8' tall and the side rails are each 3'. Each 10' x 10' booth also includes 8 exhibitor registrations as well as the option to utilize a complimentary furnishings package of 2 chairs, an un-skirted 6' table, and a waste basket. All booth spaces receive a standard ID sign consisting of the company name and booth number. The company name and booth number will also be published in the Preliminary and Onsite Programs. Level 3 Digital Booth (more information below) is also included with booth rental.

Is the exhibit hall carpeted?

No. The hall has a concrete floor. Show management will carpet the aisles and common areas however; you order and pay for carpet in your booth space.

What do I need to provide for my booth?

Decorations, electrical, carpet, and cleaning must be provided by the exhibitor. A complimentary furniture package is available but must be ordered. You have the option of ordering everything from GES, the RiverCentre, and other vendors.

I need electricity and an Internet connection. Do they come with my booth?

No. There is complimentary wireless Internet throughout the RiverCentre that is intended for attendees and light exhibitor use for checking email, browsing the internet, or displaying a website. The wireless option is spotty and not reliable if you will be running a demo in your booth.

Electricity — You must order and pay for electricity. A form will be online in the exhibitor kit or you can go directly to the RiverCentre site.

What is a “Digital Booth”? New this year! Level 3 included.

Digital Booth access is included in the standard booth package. It is one of the exhibitor tools offered through the show management software called EXPOCAD. It is a virtual booth where you can add a searchable listing with product/service categories, company description, sales contacts, videos, brochures, etc. The Digital Booth is an easy and flexible way to promote your company’s participation in the meeting. Star of the North attendees will be directed to use the “My Expo” feature of EXPOCAD and the Digital Booth, which is the interactive online floor plan to make the most of their expo time: research and plan their trip to the exhibit floor, make pre-show connections with exhibiting companies and more — draw attendees to your booth before they set foot on the show floor by using your Digital Booth!

What is included in the exhibitor registration?

Access to the exhibit hall and The Big Party: An exhibitor registration identifies an individual with an exhibiting company. It allows that person access to the exhibit hall during show hours, set-up and tear-down and it will allow you to linger in the hall after it has closed to prep your booth for the next day’s activities. Registered exhibitors are also invited and encouraged to attend The Big Party which is fun for all attendees and will take place on Friday evening. Entrance to education programs is not included nor is CE credit available to those registered as exhibitors.

When will I receive my Exhibitor Services Online Kit?

GES will email a link to their online ordering website in late January. You will order booth carpet, the free furnishings package, booth cleaning, etc. from GES. Electric, audio visual equipment, compressed air, and water services are ordered through the Saint Paul RiverCentre.

How do I order my complimentary furnishing package?

This package is NOT automatically provided. Order your complimentary table, 2 chairs, and wastebasket by checking the “Complimentary Furnishing Package” option available online through GES.

Are email addresses obtained through the Lead Retrieval System?

The Star of the North Meeting will have a check box during registration that an attendee may elect to include their email address in the bar code on their name badge.

Can I hand-carry my exhibit into the exhibit hall?

Exhibitors may hand-carry boxes, equipment, etc. through any door. However, anything not hand-carried must be brought into the exhibit hall through the loading dock using nothing larger than a two wheel hand dolly. Exhibitors with wheeled pop-up display cases should bring them through the loading dock area. You will not incur drayage charges if you use the loading dock for your self-carried items.

What is a Certificate of Insurance (COI) and why do I need it?

All exhibitors must provide evidence, in the form of a Certificate of Insurance that they are insured for a minimum of $1,000,000 for comprehensive general liability insurance. You should contact your company’s insurance agency to request this. You must reference the show dates, the Minnesota Dental Association, Star of the North Meeting, GES Global Experience Specialists, and the Saint Paul RiverCentre as additional insured on the certificate. A sample COI is available on the show website and for those who do not have general liability insurance, contact Star of the North for options.

Do you have more questions?

Contact Vicki Capistrant at (612) 767-8400 or [email protected].

FREQUENTLY QUESTIONSASKEDASKED

Exhibitor Prospectus | 72018 Star of the North Meeting

NEW! EXHIBIT HALL BUYER'S NIGHT RECEPTIONWe’ve revamped the popular Exhibit Hall Premiere Night and given it a new name this year — Exhibit Hall Buyer’s Night — with a focus on attracting buyers to the exhibit floor. We encourage exhibitors to offer show specials for Thursday night attendees only and to incorporate the “buyers” theme into your own marketing.

On Thursday, April 26 from 4:00 pm to 8:00 pm, we’ll have light hors d'oeuvres, cash/ticket bars, and some live entertainment. Dentists and their buyers will be given exclusive access to the exhibit floor. This unique opportunity is designed to provide your company with a favorable sales environment and give you that much desired one-on-one time with the attendees who hold the buying power.

NEW! BUYER’S NIGHT SPECIALSThis year exhibiting companies with Buyer’s Night Specials will be given complimentary Meeting App announcements for Thursday-only Specials. Limit one complimentary announcement per exhibiting company ($50 for each additional).

NEW! PREMIERE NIGHT DRINK TICKETSPre-purchase drink tickets for your customers, details to come in January.

NEW! EXHIBIT PASSPORT GAMEExhibiting Diamond and Platinum level sponsors and Promo Package exhibitors will be listed on a passport card. Meeting attendees will visit the booths of the exhibitors on the passport card to receive a stamp. Once their passport is completed, the attendee will enter a drawing to win a $100 gift card. Ten gift cards will be awarded.

NEW! SATURDAY COFFEE & PASTRIES WITH THE EXHIBITORS The last day of the expo we’ll serve coffee, juice, and pastries on the Exhibit floor. Attendees can finish up their shopping on the show floor before it closes for another year.

EXHIBIT HALLCASH CUBE – FRIDAY ONLYThe Cash Cube is another popular attraction in the exhibit hall. The cube is set in an exhibit hall lounge, where attendees can sign up to step in and grab some swirling cash. $1,500 in cash and prizes are placed in the cube. Sponsorship of the cash is available to 2018 exhibitors.

TABLE CLINICSOur popular Table Clinic program continues to be a good spot where attendees can learn and get some free CE. Short 10 minute presentations are held on Friday during the Star of the North adjacent to the exhibit hall. Presenters are MDA Members, graduate students from the University of Minnesota, Promotional Package Exhibitors, and if space permits, other Exhibiting companies.

PRIZE DRAWINGSThe Star of the North holds multiple prize drawings during the course of the show. Attendees will use their Meeting App to scan the drawing code (located on the show floor) to enter the drawings daily.

DIGITAL CARICATURE ARTIST We have hired a digital caricature artist to provide our attendees with a free digital caricature of themselves. The artist will be right on the show floor all day Thursday and Friday. Appointments will be available to help control traffic flow around the booth.

TRAFFIC BUILDERS

THE BIG PARTY! $10,000 (1 exclusive)

$5,000 each(2 available)

Diamond or Platinum Level benefits plus…• Company logo on bar signs• Recognition in all of The BIG Party! promotional materials

• Recognition on event’s onsite signage

• 20 VIP Passes

The BIG Party is for all Star of the North attendees including exhibitors. The Party will be held on Friday night April 27 in Roy Wilkins Auditorium and The Spazmatics will be the featured entertainment at this event. Cash bar, and a whole bunch of rockin’ Dental Professionals.

CASH CUBE $1,500(1 available)

Bronze Level benefits plus…• Recognition on any onsite signage and printed programs

• Company logo on sign up table next to the cube

It’s back again and will be full of cash! Be the sponsor of the swirling cash that attendees grab.

BADGE LANYARD $10,000(1 available)

Platinum Level benefits plus…• Your company logo featured on the lanyard

You’ll be a hit as the official sponsor of the meeting’s badge lanyards. Every attendee will want one! Put your company name and logo in the hands of over 8,500 attendees. Lanyard cost and production are responsibility of Star of the North; we’ll make sure they’re distributed at Registration.

CE VERIFICATION STATION

$4,000(1 exclusive)


Gold or Bronze Level benefits plus…• Your company name featured next to the CE Verification Stations

• Your company logo and a message running across the screens

• Company logo included in station graphics

• Company logo on the CE section of the Star of the North website

Show your support of continuing education with this sponsorship. Located on the Registration level, attendees will visit this station during the meeting to log the CE credits they receive from attending Star of the North programs. Connect with attendees after the meeting as they visit the Star of the North website to enter and confirm their CE credits.

EXHIBIT HALL BUYER'S NIGHT


Platinum Level benefits plus…• Recognition in all of the Exhibit Hall Buyer's Night promotional materials

• Recognition on the event’s onsite signage

• PDF promotional for you to email to customers

• 25 customer drink tickets

Your company can play an important role in the most anticipated event of the meeting! Sponsor this exclusive invite only event and place your company’s name in front of dentists and the staff who play a central role in the purchasing decisions at their dental offices. This event will be held on the exhibit floor on Thursday evening and will feature complimentary light appetizers and one drink ticket.

WATER BOTTLE $3,000(1 available)

Silver Level benefits plus…• Your company logo featured on the water bottle with the meeting logo

• Recognition in the promotional materials for the water bottle in the Preliminary Program, Onsite Program, and the Star of the North website

The Star of the North will be providing a quality water bottle to be given away on Thursday. Add your company’s logo to this popular gift; just in time for summer! Due to production deadlines, you must contract for this sponsorship by October 1, 2017.


THE BIG PARTY! $10,000 (1 exclusive)


Diamond or Platinum Level benefits plus…• Company logo on bar signs• Recognition in all of The BIG Party! promotional materials

• Recognition on event’s onsite signage

• 20 VIP Passes

The BIG Party is for all Star of the North attendees including exhibitors. The Party will be held on Friday night April 27 in Roy Wilkins Auditorium and The Spazmatics will be the featured entertainment at this event. Cash bar, and a whole bunch of rockin' Dental Professionals.

CASH CUBE $1,500(1 available)

Bronze Level benefits plus…• Recognition on any onsite signage and printed programs

• Company logo on sign up table next to the cube

It’s back again and will be full of cash! Be the sponsor of the swirling cash that attendees grab.

BADGE LANYARD $10,000(1 available)

Platinum Level benefits plus…• Your company logo featured on the lanyard

You’ll be a hit as the official sponsor of the meeting’s badge lanyards. Every attendee will want one! Put your company name and logo in the hands of over 8,500 attendees. Lanyard cost and production are responsibility of Star of the North; we’ll make sure they’re distributed at Registration.

CE VERIFICATION STATION

$4,000(1 exclusive)


Gold or Bronze Level benefits plus…• Your company name featured next to the CE Verification Stations

• Your company logo and a message running across the screens

• Company logo included in station graphics

• Company logo on the CE section of the Star of the North website

Show your support of continuing education with this sponsorship. Located on the Registration level, attendees will visit this station during the meeting to log the CE credits they receive from attending Star of the North programs. Connect with attendees after the meeting as they visit the Star of the North website to enter and confirm their CE credits.

EXHIBIT HALL BUYER'S NIGHT


Platinum Level benefits plus…• Recognition in all of the Exhibit Hall Buyer's Night promotional materials

• Recognition on the event’s onsite signage

• PDF promotional for you to email to customers

• 25 customer drink tickets

Your company can play an important role in the most anticipated event of the meeting! Sponsor this exclusive invite only event and place your company’s name in front of dentists and the staff who play a central role in the purchasing decisions at their dental offices. This event will be held on the exhibit floor on Thursday evening and will feature complimentary light appetizers and one drink ticket.

WATER BOTTLE $3,000(1 available)

Silver Level benefits plus…• Your company logo featured on the water bottle with the meeting logo

• Recognition in the promotional materials for the water bottle in the Preliminary Program, Onsite Program, and the Star of the North website

The Star of the North will be providing a quality water bottle to be given away on Thursday. Add your company’s logo to this popular gift; just in time for summer! Due to production deadlines, you must contract for this sponsorship by October 1, 2017.

SPONSORSHIP OPPORTUNITIESTo participate in the sponsorship program, complete the “Advertising, Promotion & Sponsorship” order form found online at star.mndental.org and send it to Vicki Capistrant at [email protected] or fax (612) 767-8500.

SPEAKER SPONSORSHIP

VARIES(Multiple available)

Total Sponsorship Amount Level benefits plus…• Recognition in the speaker’s program descriptions in the Preliminary Program, Onsite Program, and Star of the North website

• Recognition on the program’s onsite signage

Join us as a sponsor of one of our nationally-known speakers. Through our list of popular speakers, you can target your specific customers from the variety of topics that relate to your products and services. To view our current list of speakers, visit the Star of the North website (starofthenorthmeeting.org). Please call for details as honorariums vary.

MEETING APP $5,000(1 exclusive available)

Platinum Level benefits plus…• Recognition in the promotional materials in the Preliminary Program, Onsite Program, and the Star of the North website

• Home page logo w/ hyperlink• 4 alert notifications (1 pre-conference, 2 during, 1 post-conference)

Meeting apps are IT these days! Everyone downloads them so that they have their personal education schedule, exhibitor list, and even event news in the palm of their hand.

WATER COOLERZ $5,000(1 exclusive available)

$1,500/day(3 available)

Platinum or Bronze Level benefits plus…• Sign set on or near the cooler

Learning about the latest products, services, and procedural advancements can make you thirsty. Here is your opportunity to wet their whistles. Be a sponsor of the water coolers set at the back of each session room, in the registration lobby, or the Exhibit Hall Rotunda. Coolers will be assigned at random.

TOTE BAG $15,000(1 exclusive available)

$7,500 each(2 shared)

Diamond or Platinum Level benefits plus…• Your company logo featured on the tote bag with the meeting logo

• Recognition in the promotional materials for the tote bag in the Preliminary Program, Onsite Program, and the Star of the North website

Make your mark as the meeting’s official bag sponsor and put your name and logo (along with the meeting logo) in front of some 8,500 attendees. Bag design and production costs are the responsibility of Star of the North. Due to production deadlines, you must contract for this sponsorship by October 1, 2017.


SPEAKER SPONSORSHIP

VARIES(Multiple available)

Total Sponsorship Amount Level benefits plus…• Recognition in the speaker’s program descriptions in the Preliminary Program, Onsite Program, and Star of the North website

• Recognition on the program’s onsite signage

Join us as a sponsor of one of our nationally-known speakers. Through our list of popular speakers, you can target your specific customers from the variety of topics that relate to your products and services. To view our current list of speakers, visit the Star of the North website (starofthenorthmeeting.org). Please call for details as honorariums vary.

MEETING APP $5,000(1 exclusive available)

Platinum Level benefits plus…• Recognition in the promotional materials in the Preliminary Program, Onsite Program, and the Star of the North website

• Home page logo w/ hyperlink• 4 alert notifications (1 pre-conference, 2 during, 1 post-conference)

Meeting apps are IT these days! Everyone downloads them so that they have their personal education schedule, exhibitor list, and even event news in the palm of their hand.

WATER COOLERZ $5,000(1 exclusive available)

$1,500/day(3 available)

Platinum or Bronze Level benefits plus…• Sign set on or near the cooler

Learning about the latest products, services, and procedural advancements can make you thirsty. Here is your opportunity to wet their whistles. Be a sponsor of the water coolers set at the back of each session room, in the registration lobby, or the Exhibit Hall Rotunda. Coolers will be assigned at random.

TOTE BAG $15,000(1 exclusive available)

$7,500 each(2 shared)

Diamond or Platinum Level benefits plus…• Your company logo featured on the tote bag with the meeting logo

• Recognition in the promotional materials for the tote bag in the Preliminary Program, Onsite Program, and the Star of the North website

Make your mark as the meeting’s official bag sponsor and put your name and logo (along with the meeting logo) in front of some 8,500 attendees. Bag design and production costs are the responsibility of Star of the North. Due to production deadlines, you must contract for this sponsorship by October 1, 2017.

Highlight a show special, announce a new product/service, and draw attention to the prize drawing held in your booth. Do it via the Star of the North meeting app that’s right in the palm of their hands.

MEETING APP


2018 SPONSOR PERKS AT EACH LEVELDiamond Platinum Gold Silver Bronze Donor

$10,000 and Up

$5,000 to $9,999

$4,000 to $4,999

$3,000 to $3,999

$1,500 to $2,999

$1,499 to $500

Company logo and link from the Star of the North website attendee landing page

One full-page, black and white advertisement in the Onsite Program

Company logo to appear in sponsor list in the Preliminary Program

Company logo as a window cling placed on entrance doors to RiverCentre

Company logo as a floor sticker on landing and bottom of stairs leading to exhibit hall main entrance

Company logo in sponsor list in Northwest Dentistry (November/December issue)

Use of one Infocard Plus Lead Retrieval System at the meeting

One half-page, color advertisement in the Preliminary Program

Exhibit Passport Game: Company name listed on passport game card

Company logo to appear on sponsor wall in registration lobby

Company logo to appear on table tents set on tables in Café

Meeting App: 4 Show Special App announcements during the show

Meeting App: 2 Show Special App announcements during the show

Floor sticker in front of your booth identifing your sponsor level

Additional booth placement points for 2018 50 35 25 15

Company name listed in Preliminary Program

Company name listed in Northwest Dentistry (November/December issue)

Special “Sponsor” recognition printed on name badges

Additional complimentary registration for company representatives per booth space rented 18 16 14 12 10

Recognition in registration lobby on sponsor wall

Company name listed on Star of the North website

Company name listed in official Star of the North Onsite Program

D P G S B

SPONSORSHIP PERKS


PRELIMINARY PROGRAM ADSOur most anticipated marketing piece of the meeting, the Preliminary Program is mailed to over 10,000 professionals in the 5-state region and beyond. This program remains on the desks and break tables of dental offices for months prior to the meeting! Deadline for space reservation is October 1. Final ad copy must be submitted by October 31.

Half Page (4-color) $600 Full Page (4-color) $800

ONSITE PROGRAM BOOK ADSPlace an advertisement in the Onsite Program. This program book will be distributed to over 8,500 attendees and referenced throughout the meeting. Tab dividers will feature highlights of a section on the front of the tab and your four-color ad will be on the back. Deadline for space reservation is January 31. Final ad copy must be submitted by February 28.

Full page (black and white) $600 Inside Front Cover (4-color) $3,000Inside Back Cover (4-color) $2,000Back Cover (4-color) $3,000Section Tab Divider – back (4-color) $1,000

Tab order: 1. Thursday, April 26, 2018 (At-A-Glance on tab front) 2. Friday, April 27, 2018 (At-A-Glance on tab front) 3. Saturday, April 28, 2018 (At-A-Glance on tab front) 4. Expo (Show hours and special events on tab front)

E-MAIL BLASTS – $300 PER AD Highlight a new product or show special by placing an advertisement in one of four e-mail blasts sent out before the meeting to our MDA members and past attendees. We’ll add your company logo, photo of the equipment, and include a hyperlink back to your company website. There is a limit of two advertisements per e-mail blast, so reserve your spot early. Blasts dates January 2, February 13, March 27, April 24, and post-meeting May 1. Deadlines for final ad copy are two weeks before the blast date.

STAIRCASE SIGNAGE$800 for 1 staircase or $1,500 for both staircasesPlace your ad/logo where thousands of Star of the North attendees will trod. Ads placed on the rise of the stairs in the Rotunda (exhibit hall main entrance) and from the Registration Lobby to the 2nd floor where the educational programming takes place. Ad/logo size = 7" x 6' x 8 stairs. Layout and production included.

ESCALATOR HAND RAILS4 banks of escalators – $500Ads placed next to the escalator handrails in the Rotunda (exhibit hall main entrance) and from the Registration Lobby to the 2nd floor where the educational programming takes place. Ad/logo size = 2 stickers x 6" x 6'. Layout and production included.

NEW! EXHIBIT HALL COLUMN WRAPS – $850 EACHAds placed on the exhibit hall columns wraps applied to all 4 sides of the column. Ad/logo size = 4 wraps 8' x 1m wide. Layout and production included.

MEETING APP SHOW SPECIALS – $50 EACH Giving away something in your booth? Having a drawing you’d like to promote? Are you offering some show specials as part of your Star of the North booth? Put it on the Star of the North Meeting App then it’ll be in front of thousands of people; no printing involved.

PENS – $200 Does your company give pens to clients and potential clients? Want to share them with the Star of the North attendees? Send us 1,000 of your pens and we’ll place them out at registration and on the meeting room level near the education sessions for attendees. Pen production at your expense.

Showcase your products and services before, during, and after the 2018 Star of the North with advertising and promotional opportunities! The more attendees see your company name, logo, and what you have to offer, you increase your chances of sticking in their memory: so when they are looking for a particular product or service, they think of you. Star of the North offers excellent opportunities to be in the spotlight of attendees and that’s sticking power you need.

ADVERTISINGAND PROMOTION


ATTENDEE MAILING LISTSSend an invitation before the meeting for attendees to stop by your booth for a special drawing or presentation. Purchase a set of mailing labels for pre-registered and post-show attendees for the 2018 Star of the North Meeting and let them know about it! Mail to everyone or just your target audience — every category is available for pre-show and post-show attendees. These labels are for the exclusive use by 2018 Star of the North exhibitors and are intended for a one time use and shall not be resold or reproduced in any manner. A question posed on the registration form will allow attendees to opt in and add their email address to their record.

Full attendee list $500Dentists only $350Dentists and Hygienists $450Hygienists only $200Dental Assistants $100

PRIZE DRAWINGSPromote your company by donating a prize for one of the drawings during the Star of the North!

Drawings are held Thursday evening and Saturday morning and prize winners will be directed to pick up at your booth, so you can meet the winner! Prizes must be non-dental related and have a retail value of at least $100. Recognition will be given to participating companies in the Onsite Program as well as on the drawing board that will be set in the Rotunda. We’ll take whatever we get; there are no limits on the number of prizes we’ll accept! Deadline to be recognized in Onsite Program is January 31, 2018.

PROMOTIONAL PACKAGE – $4,000 New this year “Zone 2” booth includedWant to maximize your investment at the Star of the North? We’ve made it even easier by combining our best promotional and advertising opportunities into one package. This package includes added exposure in the exhibit hall and throughout the convention center. The value of the package is immeasurable due to the Priority Booth Placement perk.

Includes:• One 10' x 10' booth (priced at $1,675 (Zone 2 blue))• Priority booth placement – right at the top of the list • Booth listed on Passport Game

($100 Gift card prize (10 cards awarded))• One half page four-color ad in the Preliminary Program• One full page black and white ad in the Onsite Program• A complimentary ad in one E-mail Blast (purchaser to

choose which month to include)• Ten customer drink tickets for Thursday's Buyer's Night• One “Show Special” listed on the meeting app • Company description listed on the meeting app • Comp registration for up to 12 additional reps per booth

space rented • Company banner in the Rotunda area (production at

your expense) • Your company logo as a link from our website to yours • Full list of pre AND post show registered attendees (may

include email addresses)• Invitation to present a Table Clinic

*The fees for advertising or promotional opportunities do not include benefits awarded for participation in the sponsorship program.

(continued)

ADVERTISING AND PROMOTION

This show feature will now allow for exhibiting companies to share their industry knowledge with attendees. Some presentations will be eligible for continuing education units.

TABLE CLINICS


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EXHIBIT HALL FLOOR PLAN & PRICING


CONTRACT & ST19 FORMA contract and all forms can be found on the website at star.mndental.org.

APPLYING AND PAYING FOR SPACETo apply for exhibit space, all exhibitors must complete the Exhibit Contract and the ST19 Certificate of Compliance form. These forms can be found at star.mndental.org. Return the completed forms, along with your minimum deposit of $500 per booth space, to the Minnesota Dental Association. Booth confirmations and invoices will be sent in December after all contracts have been processed and booths assigned (for contracts received by November 1, 2017).

The exhibit fee is due in full by February 1, 2018. Failure to meet this deadline may result in reassignment of exhibit space at the discretion of the Association. For exhibitors applying after February 1, 2018, contracts must be accompanied by full payment.

EXHIBIT FEESExhibit fees are based upon the location in the exhibit hall.

Standard Early Bird*Zone 1 (Green) per 10'x10' $1,875 $1,775Zone 2 (Blue) per 10'x10' $1,675 $1,575Zone 3 (Red) per 10'x10' $1,475 $1,375Non-profit (Purple) per 10'x10' $425 $425Corner Booth Premium** $100 $100

*Early Bird Discount is available for exhibitors whose contracts are received and paid in full by the priority placement deadline of November 1, 2017.

**Companies renting a 10'x10' or 10'x20' configuration will be charged a $100 premium for each corner booth rented. This premium does not apply for companies renting space larger than 10'x20'.

DEPOSIT A minimum deposit of $500 per booth space must accompany your Exhibit Contract before booth space is assigned. Your company will not be placed on the floor plan until at least a deposit is received at the MDA office.

PAYMENTA $500 deposit is standard for each booth space rented. Paying in full by November 1, 2017, you’ll receive a $100 discount per booth.

Full payment of all booths is due on February 1, 2018. Contracts accepted after this deadline must be accompanied by full payment.

Visa, Master Card, American Express, or a company check made to Minnesota Dental Association are the accepted forms of payment.

NON-PROFIT BOOTH SPACEPlease contact Vicki Capistrant at the Minnesota Dental Association at (612) 767-8400 or [email protected].

SPACE SELECTIONThe Star of the North has two methods of booth placement.

1. Contracts received by November 1, 2017, are assigned space on a priority system through points earned and group classification. Points are determined by the cumulative number earned by:

• Sponsorship: 50 points – Diamond Level, 35 points – Platinum Level, 25 points – Gold Level, 15 points – Silver Level

• Twenty (20) points for companies returning their contract by September 29, 2017 AND paying in full

• Ten (10) points for companies returning their contract and ST19 by September 29, 2017

• One (1) point for each consecutive year exhibiting at Star of the North. Exhibitors not in 2016 and 2017 forfeit all points

Contracts must be received on or before November 1, 2017 to be included in the priority space assignments. After the points are tallied, companies are divided into groups as defined here:

Group 1: Contracts requiring four or more booth spaces, or those who purchased the promotional packageGroup 2: Contracts requiring less than four booth spaces, with an exhibiting history of 20 or more consecutive years in priority orderGroup 3: MDA-endorsed companies sorted by priority pointsGroup 4: All other companies in priority points order* If there is a tie within a group, the date and time the contract was received will decide the order.

2. Contracts received after November 1, 2017 will be assigned on a first-come, first-served basis.

Booth space cannot be held and a company will not be placed on the floor plan until all forms and a deposit is received at the MDA office.

No endcaps: Exhibitors requesting two corner booths must have a minimum booth configuration of 20' x 20' or larger

A $100 premium will be charged for each corner booth when purchasing a single (10' x 10') or double space (10' x 20').

EXHIBITOR INFORMATION


CANCELLATION OR REDUCTION OF SPACE To cancel or reduce your space, you must contact us in writing.

• Exhibitors who purchased a Promotional Package will not be allowed to cancel their package with any refund.

• Exhibitors who purchased four or more booth spaces will not be allowed to cancel or reduce their space to fewer than four booth spaces with any refund.

• Cancellations and reductions of space made before November 1, 2017 will be refunded fees paid to that date.

• After November 1, 2017 but before February 1, 2018, no deposits will be refunded.

• After February 1, 2018, the exhibit fee will be returned minus a 10% fee ONLY if the booth is re-rented and the floor plan is sold out with a waiting list.

BOOTH SPECIFICATIONS Booths are 10' x 10' in dimension (except for booths marked with other dimensions on exhibit floor plan). The back of each booth extends 8' from the floor with 3' high dividers between booths. The booth is constructed with aluminum rails on which draperies are hung.

WHAT IS INCLUDED IN THE BOOTH PACKAGE • 1 standard ID sign that includes your company name and

booth number• Complimentary furnishings package (must be ordered

(see below))• 8 Exhibitor registrations per 10' x 10' booth• Company listing in the Program Book• Virtual Booth Level 3 (online floor plan including

company address and phone number, website link, 50 word company profile, 1 company contact)

• Sponsorship options

COMPLIMENTARY FURNITURE PACKAGEOnly upon the request of the exhibitor, the Association will furnish each booth space with the following:

• One (1) un-skirted 6' x 24" x 30" table • Two (2) plastic contour chairs• One (1) wastebasket

To receive the complimentary furniture package, exhibitors must order it via the online Exhibitor Services Kit from GES by Friday, April 6, 2018.

NOT INCLUDED • Carpet: Exhibitors have the option (but it is not

included) of ordering carpeting at their own cost. The RiverCentre exhibit hall floor is gray concrete.

• Electricity, Compressed Air, Water: Utilities are not included in the exhibit fee, but can be ordered through the RiverCentre.

• Wireless internet is available complimentary throughout the RiverCentre however; bandwidth is often a challenge during peak use. If your booth presentation relies on an internet connection, it is recommended that you order a dedicated line.

EXHIBITOR REGISTRATIONExhibiting companies get 8 complimentary badges per booth space rented. This registration does not include access to any educational programming: exhibitors are not eligible for CE credit. Exhibitors get access to the exhibit hall all three days and during set-up/tear-down and they may attend The BIG Party held on Friday evening. If a company registers more than the complimentary number, the per person registration fee is $20. Registration for exhibitor personnel will be available on the Star of the North website (star.mndental.org) beginning on January 2, 2018.

SERVICE CONTRACTORGeneral Experience Specialists, Inc. (GES) is the official exhibit contractor for the 2018 Star of the North. At the end of January, your exhibit contact will receive an email from GES Online with a link to the Exhibitor Services Website. This website will include information on booth furnishings, shipments, electrical services, and other services available through GES, Saint Paul RiverCentre, and other official vendors.

A GES Service Desk will be open in the exhibit hall at which exhibitors may verify, check, or adjust requirements for installation. This service will be available during the set-up period and will be in operation throughout the entire meeting.

Loading Dock Access to the RiverCentre exhibit floor is at 310 Eagle Street, Saint Paul, MN 55102

EXHIBITOR INFORMATION

Reach your key buyers who hold purchasing power by exhibiting at the 2018 Star of the North Meeting. Offer exclusive Thursday specials for “Buyer's Night”.

BUYER’S NIGHT (Thursday) NEW!NEW!


These regulations supplement the Rules of the Contract for the Star of the North (SON). SON does not allow exhibitors to erect displays that interfere with other exhibits, sight lines, or detract from the expo no matter how many spaces rented. Follow these regulations and the contract rules as you plan and set up your exhibit.

HANGING SIGNSProfessionally designed banners may be displayed on the back drape of the booth and/or suspended from the ceiling. Hanging signs and graphics are permitted above perimeter booths with the top of the sign at 12' or below, and in peninsula and island booths with the top of the sign at 16' or below. These must be fixed and within the confines of the booth. All hanging signs and graphics must be set back ten feet (10') from adjacent booths. No signs may be hung above the exhibit aisles. All hanging signs must be approved by MDA and will be rigged and hung by GES. Complete the Hanging Sign form in the Exhibitor Manual. Whether suspended from above or supported from below, these booths should comply with all ordinary use-of-space requirements.

LINEAR BOOTHOne or more booths exposed to an aisle on one or two sides

Exhibit must not exceed 8' in height in the back 5' of the booth or exceed 4' in height in the front 5' of the booth to promote a clear view from booth to booth.

PERIMETER BOOTH One or more booths along an outside wall of the convention facility rather than to another exhibit

Exhibit may rise up to 12' where ceiling height permits. Displays in the front 5' of the booth must not exceed 4' in height.

PENNISULA BOOTH Four or more booths exposed to an aisle on three sides

The back wall of the exhibit must be on the non-aisle side of the booth. The center 10' of the back wall can rise up to 16', but the outer 5' on each end of this wall is limited to 4' in height. All portions on the rear of the back wall (facing neighboring exhibits) must be finished with no graphics, signage or copy of any kind.

Variance requests: The Scientific Session Committee will consider requests for variance on a case by case basis. Requests must be submitted to the Minnesota Dental Association 60 days before exhibitor setup on Wednesday, April 25. Height restrictions will be strictly enforced onsite.

BOOTH DESIGN REGULATIONS


EventSphere is the Star of the North Meeting’s official hotel service company. Discounted room rates have been secured at several area hotels. These rates are only available by booking through the Star of the North Meeting room block. Make reservations via a dedicated online housing site or the toll free line. Agents are available to assist you 24 hours a day, 7 days a week with all the special requests, room blocks and suite requests. Reserving your room through the meeting’s official housing company helps keep rates low — your patronage is appreciated.

Housing opens on Tuesday, November 1 at 12:01 am. The deadline to make a reservation is April 3. After April 3, EventSphere may continue to assist you with new reservation requests, changes and any special needs you may have.

Online: star.mndental.org

Phone: (866) 236-8881

Email for questions: [email protected]

Confirmation: Confirmation will be sent directly from EventSphere

Map No. Hotel

Single/ Double Rate

1Saint Paul Hotel

(Headquarters Hotel)350 Market Street

$200

2 InterContinental Hotel11 East Kellogg Boulevard $186

3 Embassy Suites Saint Paul175 E. 10th Street $176

4 DoubleTree by Hilton411 Minnesota Street $175

5 Holiday Inn RiverCentre175 W. 7th Street $165

6Best Western Plus

Capitol Ridge161 St. Anthony Avenue

$135

7 Hampton Inn200 W. 7th Street $159

8 Hyatt Place180 Kellogg Blvd. East $159

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175 West Kellogg BoulevardSuite 502Saint Paul, MN 55102800.627.6101 651.265.4900www.visitsaintpaul.com

Downtown Saint Paul Accommodations

Hotels

Tra�c Direction

Skyway

Hospital

North

6

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3

4

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8

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The Saint Paul Hotel

InterContinental Hotel

Hyatt Place

Holiday Inn St. Paul Downtown

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Embassy Suites St. Paul -Downtown

DoubleTree By HiltonSt. Paul Downtown

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1. WHAT THE RENTAL FEE INCLUDESThe rental fee paid for exhibit space is for the space and a limited furnishings package of 2 chairs, 1 un-skirted table, and a waste basket and does not include carpet, receiving or handling of exhibit material, utilities, or other services. Exhibit space includes back and side drape, a uniform identification sign.

2. PAYMENTS, CANCELLATIONS AND REFUNDSExhibitors must make payment of the exhibit space rental fee according to the schedule and terms described in this contract. Minnesota Dental Association (MDA) may terminate this contract at any time after February 1 in the year of Star of the North (SON) if an Exhibitor has not paid the total fee for space rented. Cancellations and reductions of space made before the priority placement deadline (November 1, 2017) will be refunded in full of the fees paid up to that date. After the priority placement deadline, no deposits will be refunded. Refunds for exhibit space will not be given after February 1, 2018. In the event that the show is physically sold out (there is not room for expansion) and there is an established waiting list, refunds will be given in its entirety if the space is re-rented less 10% of the rental fee paid for that particular space. In the event of a cancellation, exhibitors must contact MDA in writing. Exhibitors who purchased a Promotional Package will not be allowed to cancel their package or receive refund. Exhibitors who purchased four or more booth spaces will not be allowed to cancel or reduce their space to fewer than four booth spaces with any refund.

3. OCCUPATION OF EXHIBIT SPACEExhibitors will occupy their contracted exhibit space during posted show hours. All exhibits must be completed and ready for the show by 10:30 a.m. on Thursday and must remain intact until 1:00 p.m. on Saturday. Exhibitors must be completely torn down and out of the exhibit hall by 7:00 p.m. on Saturday. The subletting of any part of an exhibitor’s space is strictly prohibited. Manufacturers’ reps applying for exhibit space must submit a list of those companies they will be representing at the time of application. A listing in the program book will be allowed for represented companies however; longevity recognition will only be given to the contracting company. A maximum of two (2) companies may be represented in one 10’x10’ booth. Exhibitors shall use only their contracted space for exhibit, display, or related purposes. There will be no interviews, demonstrations, distribution of literature, canvassing or conducting of polls or surveys outside of the exhibitor’s own rental space. In the event that an exhibitor fails to set up a booth, or occupy their contracted space by the opening of the show, that space will be considered abandoned and no refund will be sent. The Association reserves the right to decide whether to re-sell or re-assign another exhibitor into that space.

4. RELOCATIONSON reserves the right to relocate any Exhibitor in a space other than that for which the Exhibitor contracted and paid a rental fee, if SON determines it is in the best interest of the exposition.

5. EXHIBIT MATERIAL AND ACTIVITYExhibitors are able to distribute and sell merchandise from their rented exhibit space only. Inventory must be discreetly stored within an exhibitor’s booth space. Star of the North reserves the right to prevent any Exhibitor from displaying beyond the bounds of the Exhibitor’s rented exhibit space: noisy electrical devices, sound-producing movies, displays, devices, costumed mascots or anything which may prove objectionable. Exhibitors must agree to regulate those devices with noise, odor or other disagreeable features so as to abate reasonable objections to these annoyances. All aisles must be kept clear of displays. The rights and privileges of an exhibitor shall not be infringed upon by any other exhibitor. Lasers must be operated only within a suitable enclosed space with the appropriate eyewear available for any personnel staffing the booth and attendees who will be viewing/operating the laser. All demonstrations of CO₂ lasers must be conducted in a clear plastic box with all sides enclosed, including the top. Appropriate plastic colored cubicles must also be available for any other type of laser being used, particularly dye or argon lasers. No laser equipment may be left unattended in operable condition. No exhibitor will sponsor a seminar or presentation in the Twin Cities’ Anoka, Ramsey, Hennepin, Dakota, and Washington county area seven days prior to the opening of the meeting, during the meeting, or for seven days following the last day of the meeting. Exhibitors are allowed to sponsor prize drawings within their exhibit space. Any limitations on registering for or accepting the prize must be prominently displayed in the exhibit space.

6. SIZES AND PLACEMENT OF DISPLAYExhibits must be set in line with the Booth Design Regulations attached to and made part of this contract.

7. SERVING REFRESHMENTSExposition Facility Management reserves the sole right to sell or serve food, beverages, and tobacco products. Food distributed by exhibitors must be obtained through the Facility, the Saint Paul RiverCentre. Inquiries can be directed to MHC Culinary Group 175 West Kellogg Boulevard, Suite 503, Saint Paul, MN 55102, (651) 726-8800.

RULES AND REGULATIONS


8. CONVENTION FACILITYExhibitor will not damage the exposition facility in any way, or permit it to be damaged by any substance or activity. If an Exhibitor, or the Exhibitor’s agents, employees or guests, cause damage to the exposition facility, the Exhibitor will pay facility management the amount necessary to restore the facility to the condition it was in before being damaged by the Exhibitor.

9. SUPPLIERS OF EXHIBIT SERVICESStar of the North has selected General Experience Specialists, Inc. (GES) to provide exposition services and will utilize suppliers within The Saint Paul RiverCentre to supply other services needed during the exposition. A manual will be sent to Exhibitors containing forms and instructions for renting exhibit furnishings and services from GES and RiverCentre suppliers. Exhibitors will use these suppliers for all furnishings and services needed, including utilities; or Exhibitors will notify Minnesota Dental Association and GES, in writing, 30 days prior to setup of the exposition of their intention to use other suppliers. Contractors are required to provide a Certificate of Insurance to MDA and GES.

10. SECURITYMDA will employ a security firm to guard the exposition hall against theft or damage to exhibit material starting when the facility opens for set up until the show closes and tear down begins. Each person entering the exhibit hall will be required to register and wear the appropriate name badge. All members of commercial exhibitor’s staff must be full-time employees of the exhibiting company or must be employed for the duration of the meeting. False certification of individuals as representatives of the exhibiting company to assist unauthorized persons in gaining admission to the exhibit floor is prohibited. The Minnesota Dental Association does not guarantee exhibitors against loss and does not take responsibility for theft, pilferage, or mysterious disappearance.

11. INFRACTION OF RULESUnethical conduct, unprofessional behavior, or infraction of the Contract Rules on the part of the exhibitor and/or his representatives will subject the exhibitor, his representatives, or both to dismissal from the exhibit hall, forfeiture of booth space, booth fee, and/or seniority status in booth assignment. The exhibitor may also be barred from future participation. In this event, it is agreed that no refund shall be made by the Association and that no demand for redress will be made by the exhibitor or his representatives. Any complaints regarding infractions of these rules or disputes between exhibitors should be made to the Association and its decision will be final.

12. ASSUMPTION OF RISK: GENERAL LIABILITY INSURANCE – MANDATORY!Each exhibitor MUST provide the Star of the North with a Certificate of Insurance with a minimum of $1,000,000 insurance coverage including, comprehensive general liability insurance, insuring against damage to persons and property, and hazard insurance, insuring the exhibitor’s property and its exhibit space, to fully protect it and the Minnesota Dental Association, Star of the North Meeting, General Experience Specialists, Inc. (GES), and the Saint Paul RiverCentre against all risks. The Certificate shall name the exhibitor, Minnesota Dental Association, Star of the North Meeting, General Experience Specialists, Inc. (GES), and the Saint Paul RiverCentre as additional insured. Proof of insurance is due 60 days prior to exhibitor move-in on Wednesday. Except for negligent acts or omissions on the part of the Minnesota Dental Association or its own employees, the Minnesota Dental Association assumes no liability or responsibility for any damage of any kind whatsoever or any injury of any nature that may happen to exhibitors, or to the exhibitor’s employees or property, from any cause whatsoever prior, during, or subsequent to the period covered by the contract for the rental of space, and the Minnesota Dental Association does not assume any liability or responsibility for any act or omission on the part of any exhibitor or anyone in his employ during said period of time, and the exhibitor, on signing the application for space, expressly releases and agrees to hold harmless the Minnesota Dental Association from all claims of any kind for any such alleged loss, damage, or injury to the exhibitor, his employees or property. This shall not affect claims against any other person, firm, corporation, or municipal unit.

13. CANCELLATION OF THE EXPOSITIONIn the event the exposition is cancelled for any reason, MDA will not be liable for anything except the return of the rental fee paid by each Exhibitor for exhibit space.

14. NON-ENDORSEMENTThe exhibiting of products and services at the Star of the North does not constitute endorsement by the Minnesota Dental Association of the products and services exhibited.

RULES AND REGULATIONS

1335 Industrial Boulevard, Suite 200Minneapolis, MN 55413

PRESORTED

STANDARD

U.S. POSTAGE PAID

TWIN CITIES, MN

PERMIT NO. 1096

STAR OF THE NORTHMEETING

NATIONALLY KNOWN

CLOSE TO HOME135TH ANNUAL SCIENTIFIC SESSION

APRIL 26-28, 2018

EXHIBIT HALL

EDUCATION

NETWORKING

MARK YOUR CALENDAR...Future Star of the North Meeting Dates

April 25-27, 2019 April 23-25, 2020

Documents

STAR OF THE NORTH - Minnesota Dental Association · company will be included in the first ... Registration Open Registration for booth personnel is available on the Star of the North