A memorable visit to STAR NEWSSubmitted to: Mrs.Supriya Kale

Submitted by: Rishi Raj Bora Zawad Ahmed Riya Sharma Shipra Mishra Sahil Bansal Rima Sharma

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Launched: 19th July 1998 Network: Star TV Owned By: News Corporations. Country: India Language: Hindi Broadcast Area: India And International

AGENDA

Introduction Channels World Wide Segmentation Targeting Positioning Important Factors SWOT Analysis Facts and Conclusion

Introduction launched

in 1998 It was first a Bilingual English/Hindi News service. initially run in partnership with NDTV featuring news in English and as well as in Hindi. Star News made successful transition to a 24-hour Hindi News channel,reaching out wider audience.

Contd.

The Programming of this news channel covers the full spectrum of news . Star News claims to attract more than 25 percent of market share of six metro cities in India. The channel has a classy logo in blue and silvery white,with a star,cut as a flash of light as its main symbol.

Channels world wideNews US Feed) STAR News Europe STAR News (Hong Kong Feed) and STAR NEWS INDIA Sister channel(s)-: STAR Ananda STAR Majha STAR

Segmentatio n

Geographic

psychographi c

Demographic

Geographicalrural as well as urban area interest. Example-: Mumbai Live Star Majha Star Ananda Covers

DemographicalGender-:programs for both men and women Example-: Men-: Wah Cricket Desh Videsh Pehli Khabar etc Women-: Saas, Bahu Aur Saazish Samarpan etc

Demographical Generation-:

Except kids this channel has all kind of viewer Ex-: Lifestyle Show Desh Videsh Wah Cricket Reality Report Entertainment Spl etc.

pcychographicalPcychographics is the science of using pcychology to understand the consumer behavior. Some programs like Teen Deviyaan Crime report

Segmentation

Hard News

Soft News

TargetingCreation of a Target by the marketer towards various aspects of market. Men-: Young generation-car,bikes Office going-news at morning and evening Women-: House wives Young generation

Niche marketingNiche marketing concentrates on Specific or a Particular group instead of Mass. Dividing

segment into subsegment Fund ka funda- people intrested in share market Mumbai Live Teen Deviyaan

PositioningPositioning is penetration into market with a detailed analysis of market and with unique product or services. Occupying the distinct place in consumers mind . Star News has earned an immense popularity for the years of authentic reporting and news presenting. Through magazine Award ceremony like IIFA Sports events

Other Important Factorsof income-commercialization Hero Honda add of 1 min FCT-Free commercial time TRP-T.V rating point By TAM(T.V Audience measurement) meter. WOS Source

SWOT AnalysisStrength Many viewers Variety of programs Strong perception Wide coverage Good telecast Authenticity Weakness No business news No education information Not widely accepted

SWOTAnalysisOpportunity Quality of News More Informative Programs. Benchmarking Threat Competitors(AAj Tak) Resources Single Language

FACTS

STAR abbreviation Sattelite Television of Asian Region. Major stake of the Company is with Anand Bajar Patrika and minor stake with Star Management .But the Logo used is of star. Star News is considered as one of the top news channel among masses n India.

CCONCLUSIONTargeting Positioning and Segmenting are an integral part of business. Without it business can't be established in this new business era. Star Plus has come up to mark when it come to Targeting Positioning and Segmenting .It is following market through these basic tools of marketing.

Any Questions?

THANK YOU