STAR CJ introduction

STAR & CJ Network in India

No.1 Broadcaster in India Global Giant News Corp’s major subsidiary India No.1 Cable Network 20 popular channels transmitting

No.1 Distribution Power Relationships with over 6200 cable operators nationwideOperating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group

No.1 Brand value Highest advertisement value in market

No.1 Broadcaster in India Global Giant News Corp’s major subsidiary India No.1 Cable Network 20 popular channels transmitting

No.1 Distribution Power Relationships with over 6200 cable operators nationwideOperating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group

No.1 Brand value Highest advertisement value in market

Leading on line shopping in Korea1st Home Shopping network in

Korea,1995Revenue, USD 1.8 Bill. (2007)

No.1 Customer SatisfactionNational Customer Satisfaction Index No. 1 TV home shopping network (2002~2008)Korea Brand Power Index No. 1 Internet shopping site (2005~07)

No.1 success story in Asia No.1 Home shopping company in

Shanghai, China (2004~2009)

Leading on line shopping in Korea1st Home Shopping network in

Korea,1995Revenue, USD 1.8 Bill. (2007)

No.1 Customer SatisfactionNational Customer Satisfaction Index No. 1 TV home shopping network (2002~2008)Korea Brand Power Index No. 1 Internet shopping site (2005~07)

No.1 success story in Asia No.1 Home shopping company in

Shanghai, China (2004~2009)

Brand Power No.1 Expertise & Success Story In Home Shopping.

Customer Satisfaction

Customer satisfaction Index

Scores across parameters are in the range of 80-100%.

Source : AC NEILSON

All Fig’s in %

88%

84%

75%

92%

82%

81%

Sample : 30 per month

The 1st The 1st No. 1 No. 1 Only 1Only 1

Product Strategy

• Establish premium Home Shopping Channel image through premium brand line-up not shown hitherto in India’s Tele-shopping industry

• Maximize sourcing power by achieving high sales volumes for strategic products • Differentiate with ‘Exclusive products’ which will be sold only on STAR CJ

The 1st Homeshopping channel

to launchBlackberry smartphone

No. 1 sales channel for

Bajaj Food processor, Samsung 28L grill…

Precious jewelry and innovative products

sourced directly

• Adding new premium brands like BlackBerry, Nokia, Panasonic, Phillips, Dell, Tanishq, etc.• Only Homeshopping channel selling precious jewelry by D’damas, Asmi and Tanishq – leading jewelry brands• Innovative home appliances sourced directly from Korea, Happy Call double sided pan, Home Power Laundry

hanger

Apr 7, 2023 4

STAR CJ Product/Brand PortfolioSTAR CJ Product/Brand Portfolio

Strategic Category Strategic Category Strategic Product Strategic Product Strategic BrandsStrategic Brands

Electronic Electronic Home Appliance Home Appliance

Washing Machine, LCD TV, Air Washing Machine, LCD TV, Air Conditioner, Conditioner,

IT & Mobile IT & Mobile Digital-Cam, Printers, Mobile Digital-Cam, Printers, Mobile Phones, NotebooksPhones, Notebooks

Fashion Fashion Ethnic, Active, CasualEthnic, Active, Casual

CosmeticsCosmetics Perfume, Functional, ColoringPerfume, Functional, Coloring

Jewelry & Jewelry & Accessory Accessory

Watches, Bags, Shades, PensWatches, Bags, Shades, Pens

Education Education Reading System, ScribbleReading System, Scribble

Kitchen & Small Kitchen & Small Appliance Appliance

Dinner set, Juicer-Mixer-Dinner set, Juicer-Mixer-Grinder, Water purifierGrinder, Water purifier

Leisure & Sports Leisure & Sports Footwear, Road PilotFootwear, Road Pilot

InsuranceInsurance Health InsuranceHealth Insurance

• Currently live –STAR CJ ALIVE 24 x 7 Premium Home Shopping Network.

• New Internet Shopping Mall :(www.starcj.com)

• Extensive reach and value proposition makes STAR CJ a complete new & effective platform to enhance your brand equity and sales.

• STAR CJ alive is currently holding a viewership of more than 18 million households.

• We intend to spread the convenience of home shopping beyond 20 million households by the end of this year.

• Our vision is to become the number 1. online commerce & marketing service company by the year 2012.

STAR CJ home shopping business

Why STAR CJ is different

STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

Business Verticals of STAR CJ