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Standards & IoT SBS Forum, 9 December 2016 Audrey Scozzaro Ferrazzini, Qualcomm Speaking in a personal capacity #QCTechExplained @QC_EUPolicy @AudreyEuropa

Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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Page 1: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

Standards & IoT

SBS Forum, 9 December 2016

Audrey Scozzaro Ferrazzini, Qualcomm Speaking in a personal capacity

#QCTechExplained @QC_EUPolicy @AudreyEuropa

Page 2: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

2

Agenda

Qualcomm

1 2 Standardisatio

n

3 SMEs

4 IoT

Page 3: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

A very (brief) introduction about Qualcomm

Page 4: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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30 years of driving the evolution of wireless

#1 fabless semiconductor company

in 3G/4G LTE modem

#1

Source: Qualcomm Incorporated data. Currently, Qualcomm semiconductors are products of Qualcomm Technologies, Inc. or its subsidiaries

IHS, Jan. ’16 (wireless ASSP/ASIC total); Strategy Analytics, Dec. ’15 (modem, AP), The McClean Report, Mar. ’16 (fabless semiconductors)

in wireless semiconductors

#1

Page 5: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

Vision

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Qualcomm business model

Share Proliferating with licensing

and chipsets

Collaborate Supporting implementation

across the ecosystem

Invent Passionately engineering

new technologies

Page 7: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

7

Agenda

Qualcomm

1 2 Standardisation

3 SMEs

4 IoT

Page 8: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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Standardisation From walled garden…

Page 9: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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Standardisation …to interoperability

& High Performance

Page 10: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

Metcalfe's law

Page 11: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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Metcalfe law and standardisation

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R&D and standardisation

$ $

$ $ $ $

$ $ $

$ $

$

$ $ $ $

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Page 14: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

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Agenda

Qualcomm

1 2 Standardisation

3 SMEs

4 IoT

Page 15: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately
Page 16: Standards & IoT - · PDF file6 Qualcomm business model Share Proliferating with licensing and chipsets Collaborate Supporting implementation across the ecosystem Invent Passionately

Firm Type Number of 3GPP Member Firms N u m b e r o f U n i q u e Contributors

SMEs/Startups 105 35 n o n - S M E s / n o n -Startups

555 307

Firm Type Total Contributions Total Approvals P r o b a b i l i t y o f Approval

SMEs/Startups 4951 1652 33.37% non-SMEs/non Startups

352948 102589 29.06%

Firm Type Probability of Approval SMEs/Startups 33.37% Top 10 non-SME/ non-Startup Contributors 35.99% Top 20 non-SME/ non-Startup Contributors 34.05%

Table 1: Number of unique SME/Startup and non-SME/ non-Startup contributors

Table 2: Number of total contributions, total approvals, and probability of approval for SMEs/Startups and non-SMEs/ non-Startups

The role of SMEs and Startups in the Standards Development Process”, Gupta (2016), Forthcoming, SSRN

Table 3: Probability of approval for: SMEs/Startups, Top 10 non-SME/ non-Startup Contributors, Top 20 non-SME/ non-Startup Contributors

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Agenda

Qualcomm

1 2 Standardisation

3 SMEs

4 IoT

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Scaling to connect the Internet of Things Wide area IoT is a rapidly growing market

Scaling up in performance and mobility Scaling down in complexity and power

Wearables

Energy Management

Environment monitoring

Smart buildings

Object Tracking

City infrastructure

Utility metering

Connected healthcare

Video security

Connected car

Mobile

Significantly widening the range of enterprise and consumer use cases

LTE Advanced (Today+) LTE IoT (Release 13+)

LTE Advanced >10 Mbps

n x 20 MHz

LTE Cat-1 Up to 10 Mbps

20 MHz

eMTC (Cat-M1) Up to 1 Mbps

1.4 MHz narrowband

NB-IOT (Cat-M2) 10s of kbps to 100s of kbps

180 kHz narrowband

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“ High-quality standards and interoperability are basic building blocks for the Digital Single Market. They are the 'glue' that holds its different parts together. They allow innovators to scale up their products, and to compete globally. Standards are a highly strategic area; Essential for raising the competitiveness of European industry. They will shape the success of European industry. Standard-setting is vital for industrial and innovation leadership.” Speech by Vice-President Ansip: Helping European industry to turn digital, Brussels, 5 April 2016

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L2Pro A Mobile Learning Platform

to Help SMEs Bring their Innovations to Market

The Challenge: •  R&D-intensive SMEs in Europe often lack the resources, expertise or time to adequately

understand how to effectively utilize the IP system to attract investment, protect and successfully commercialize their innovations

The Solution: •  L2Pro was developed to help participating SMEs better understand how to protect their

innovations; acquire and/or transfer IP rights; access capital to finance their innovations; integrate IP considerations into their company business model; and obtain value from their R&D efforts

•  The L2Pro content is made available to SMEs via an online platform and complementary mobile application, enabling them to learn anywhere and anytime

•  Originally launched in Germany (with Fraunhofer IAO) and the UK (with the UK Intellectual Property Office), L2Pro extended to Italy in 2015 (with the Polytechnic University of Milan, the Italian Patent and Trademark Office and the Ugo Bordoni Foundation) and France in 2016 (with PME Finances)

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Nothing in these materials is an offer to sell any of the components or devices referenced herein.

©2013, 2015 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries, used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners.

References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.

Thank you

Follow us on: For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog